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MINI USA CELEBRATES NATIONAL DAY OF MOTORING, HIGHLIGHTING THE CONCLUSION OF EPIC MINI ROADTRIP, “MINI TAKES THE STATES 2022”.

Fri Jul 22 19:40:00 CEST 2022Press Release

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Woodcliff Lake, NJ – July 22, 2022 – MINI TAKES THE STATES (MTTS) 2022, the legendary MINI owners rally hosted by MINI USA, came to a close this past weekend in Greenville, South Carolina after kicking off in Burlington, VT July 9th. The rally featured more than 2,000 MINI owners from across the country driving close to 1,000 MINIs over 1,700 miles of back roads and by-ways, through a total of nine states and eight cities, ending with a festival at the BMW ...

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MINI USA CONFIRMS SPONSORS FOR MINI TAKES THE STATES 2022.

Wed Jul 06 15:45:00 CEST 2022Press Release

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Woodcliff Lake, NJ – July 6, 2022 – MINI USA today announced its official list of sponsors for MINI TAKES THE STATES (MTTS) 2022. The biennial road rally for MINI owners will take place from July 9 – 17, kicking off in Burlington, Vermont, and ending in Spartanburg, South Carolina. As the first rally since 2018, this year’s MTTS will welcome SiriusXM as a new sponsor, in addition to the MINI card and MINI Value Service. MINI USA also announced last year ...

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MINI USA OFFICIALLY OPENS REGISTRATION FOR MINI TAKES THE STATES 2022.

Wed Apr 13 18:00:00 CEST 2022Press Release

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Woodcliff Lake, N.J. – April 13, 2022 – MINI USA today announced that registration for MINI TAKES THE STATES (MTTS) 2022 is officially open. MINI owners interested in attending some or all of the event can register at MINITAKESTHESTATES.com. The legendary MINI owners rally will kick off from Burlington, Vermont on July 9, 2022, and travel south to Spartanburg, South Carolina, culminating in a weekend of MINI fun ending July 17, 2022. The epic nine-day ...

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MINI USA CONFIRMS MINI TAKES THE STATES, ANNOUNCING OFFICIAL ROUTE FOR 2022 EVENT.

Thu Jan 20 20:00:00 CET 2022Press Release

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Woodcliff Lake, N.J. – January 20, 2022 – MINI USA today announced the official route for MINI TAKES THE STATES (MTTS) 2022. The legendary MINI owners rally will kick off from Burlington, Vermont on July 9, 2022, and travel south to Spartanburg, South Carolina, culminating in a weekend of MINI fun ending July 17, 2022. The epic nine-day adventure will explore a total of nine states and eight cities. Participants will motor through magnificent mountain ...

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Lifestyle

MINI USA ANNOUNCES NATIONAL MINI WTF DAY.

Mon Aug 09 16:00:00 CEST 2021Press Release

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Woodcliff Lake, N.J., August 9, 2021 – In an effort to promote a renewal of friendly waving among MINI owners, MINI USA announced today the creation of National MINI Wave to Friends (WTF) Day, which will join an already significant date in MINI’s history - August 26 – the birthday of MINI back in 1959. Over the past few years, the MINI Wave has fallen out of common use, prompting many owners and even MINI headquarters to proclaim: “WTF!”

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MINI CELEBRATES 60 YEARS IN STYLE

Mon Aug 26 00:01:00 CEST 2019Press Release

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Woodcliff Lake, N.J., August 26, 2019. Sixty years ago, driving changed forever. The year was 1959. The first Barbie Doll was introduced, The Twilight Zone premiered on television, the first American astronauts were publicly announced by NASA as part of Project Mercury, and Hawaii and Alaska became the 49th and 50th states in the United States of America. Meanwhile, another event occurred on the other side of the world that would forever change the ...

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Heritage
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Site-specific installation by United Visual Artists opens at A/D/O. “Spirit of the City“ explores the physical and emotional response individuals experience when navigating through urban environments.


Wed May 16 10:30:00 CEST 2018Press Release

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A/D/O, the creative space in Greenpoint, Brooklyn by MINI dedicated to exploring the future of design, is pleased to reveal “Spirit of the City“ – a site-specific installation by London-based United Visual Artists (UVA). Spirit of the City probes the physical and emotional response individuals experience when navigating urban environments.

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MINI LIVING – BUILT BY ALL. MINI presents visionary living concept at Milan Design Week.

Mon Apr 16 12:00:00 CEST 2018Press Release

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At this year’s Salone del Mobile in Milan (17 – 22 April), MINI is joining forces with London-based architects Studiomama to present MINI LIVING – BUILT BY ALL. This new installation reveals a visionary living concept brought to life in a close collaboration between residents and architects. A surface area of just a few square metres is used to create very personal and attractive spaces, reflecting MINI’s core principle of the “creative use of space”.

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MINI LIVING – BUILT BY ALL. MINI exhibits visionary living concept at the Salone del Mobile 2018.

Thu Mar 15 14:00:00 CET 2018Press Release

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At this year’s Salone del Mobile in Milan, MINI has teamed up with London architectural firm Studiomama to present an installation entitled MINI LIVING – BUILT BY ALL. This living concept enables close collaboration between residents and architects, making it an excellent way of addressing each individual’s requirements. It shows how architecture can provide a creative response to the increasing scarcity of living space in urban areas.

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Design issues, Concepts and Studies
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MINI USA CONFIRMS CONTINUED PARTNERSHIP WITH FEEDING AMERICA® AS OFFICIAL CHARITY PARTNER FOR MINI TAKES THE STATES 2018

Mon Feb 26 17:00:00 CET 2018Press Release

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Woodcliff Lake, NJ – February 26, 2018… MINI USA today announced that Feeding America, the nation’s largest hunger-relief organization dedicated to fighting domestic hunger through a network of food banks, is again the Official Charity Partner of the legendary MINI owners road rally, MINI TAKES THE STATES. Similar to the MTTS 2016 partnership, a portion of the proceeds from each registration fee will be donated to Feeding America. In addition, MTTS 2018 ...

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Lifestyle Events

MINI USA ANNOUNCES OFFICIAL ROUTE FOR MINI TAKES THE STATES 2018

Fri Jan 05 16:00:00 CET 2018Press Release

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Woodcliff Lake, NJ – January 5, 2018 – MINI USA today announced the official route for MINI TAKES THE STATES (MTTS) 2018. The legendary rally for MINI owners, which runs from July 14 – 22, will start from two separate locations on opposite sides of the country and meet in the middle for a weekend celebration of everything MINI. The starting cities will be Orlando, Fla., and Portland, Ore. The final destination is Keystone Resort in Keystone, Colo., ...

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SAVE THE DATE: MINI TAKES THE STATES 2018

Tue Sep 05 17:00:00 CEST 2017Press Release

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Woodcliff Lake, NJ – September 5, 2017- MINI USA announced today what the MINI community has been anticipating for more than a year, MINI TAKES THE STATES 2018 (MTTS) will indeed happen next summer, beginning July 14, and ending on July 22. Next year’s rally will be the seventh MINI TAKES THE STATES adventure for MINI owners and enthusiasts, with previous rallies taking place every other summer since 2006. The route for MTTS 2018 will be announced at a ...

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Lifestyle Events
 

MINI USA ANNOUNCES SPONSORS & PARTNERS FOR MINI TAKES THE STATES 2016

Mon May 09 16:05:00 CEST 2016Press Release

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Woodcliff Lake, NJ – May 9, 2016 – MINI USA today announced the official list of Sponsors and Partners that will come along for the ride during MINI TAKES THE STATES 2016. The list includes Shell V-Power® NiTRO+ Premium Gasoline, Pennzoil PurePlus™ Technology, InterContinental Hotels Group, Pirelli Tires, Kem Krest® and Aquafina®.

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MINI and United Visual Artists present PARALLELS inspired by MINI Connected at the Salone del Mobile 2014. The interactive light and sound installation opens a window into mobile connectivity.

Mon Apr 07 14:30:00 CEST 2014Press Release

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MINI is once again using the Salone del Mobile to showcase its visionary design perspectives with an impressive installation. The MINI design team fronted by Head of MINI Design Anders Warming has joined forces with London-based art and design collective United Visual Artists (UVA) to present PARALLELS.

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LET'S GET READY TO MOTOR! REGISTRATION FOR MINI TAKES THE STATES 2014 IS NOW OPEN!

Thu Mar 27 20:01:28 CET 2014Press Release

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Woodcliff Lake, NJ – March 27, 2014…Pack your bags and get ready to Motor! Registration for MINI TAKES THE STATES (MTTS) 2014 is now officially open for the legendary cross-country road rally. MINI owners looking to participate can now register at MINITAKESTHESTATES.com. The registration fee for adults is $45. Pets and kids under 12 are free.

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Peak performers: MINI presents the MINI Paceman Urban Art Illustration on Crap Sogn Gion in Laax. Burton Global Event Series kicks off in January 2014.

Wed Dec 18 11:00:00 CET 2013Press Release

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When the mountains call, MINI follows. As a global partner of Burton and official presenting partner of the Burton Global Event Series (BEGS), the carmaker will once again deliver plenty of course-side creativity and driving fun in 2014. Next stop in the snowboarding competition calendar is the Burton European Open (BEO), to be held from 13 to 19 January 2014 in the Swiss resort of Laax.

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Lifestyle Events
 

The MINI designed by Roberto Cavalli achieves the biggest sum ever on behalf of AIDS LIFE at the 21st Life Ball in Vienna. Roberto Cavalli himself steers the Life Ball MINI 2013 along the Magenta Carpet.

Tue May 28 15:23:48 CEST 2013Press Release

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Watched by tens of thousands of spectators, the Life Ball MINI 2013 by Roberto Cavalli last Saturday marked its first public appearance on the Life Ball’s Magenta Carpet. With Roberto Cavalli behind the wheel and wife Eva Cavalli in the passenger seat, the Life Ball MINI 2013 formed the crowning conclusion to the costume parade that preceded the start of the show on Vienna’s City Hall Square. The Italian designer rendered the youngest and seventh model in ...

Lifestyle Events
 

Life Ball MINI 2013 – Roberto Cavalli adds his artistic signature to the MINI Paceman. MINI has been a partner of the AIDS charity event since 2001.

Wed May 08 12:00:00 CEST 2013Press Release

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For the 13th time in succession, MINI is donating one of its models to the Vienna Life Ball for a good cause. Once again the MINI will be given a makeover by an internationally renowned designer before being auctioned at the ball, with proceeds going to projects dedicated to the battle against and prevention of HIV and AIDS. This year it is the MINI Paceman, the youngest and seventh model in the MINI family, that will bear the creative stamp of fashion ...

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