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BMW of North America Increases Social Engagement with Facebook Fans by Launching a Social Lifestyle and Accessories Shopping Experience on the Social Network
Woodcliff Lake, NJ – August 19, 2013… Tapping deeper into its enthusiast fan base, BMW of North America announced the launch of a lifestyle and accessories shopping experience within the Facebook environment. BMW fans and Facebook users will now have the ability to shop for a full range of BMW lifestyle products, accessories and BMW M performance parts right on Facebook. The BMW USA Social Shop will feature all of the social functionality expected in the Facebook environment, including the ability to share and “like” items, as well as view friends’ activity and items they added to their wishlists.
BMW Group Streaming
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