+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.
+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show appearance of BMW Vision Neue Klasse and BMW Vision Neue Klasse X +++
+++ Unique and exotic car design +++ Combination of aesthetics and dynamics at the highest level +++ References to historic BMW Z8 and BMW 503 +++
+++ Pioneering BMW Vision Neue Klasse on show for the first time in China +++ World premiere of the new MINI Aceman and the new BMW i4 +++
+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++
+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, thanks to sixth-generation BMW eDrive technology +++
The aesthetic essence of a modern BMW coupe.
Munich. The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter “M” at BMW in impressive style: it stands for “more”, more of everything. As well as dynamic excellence, the BMW Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand – ultra-sporty, extrovert and polarising.
DesignworksUSA continues successful collaboration with Thermaltake. Global product launch of Tt eSPORTS headset for professional gamers / Available as of May 2013.
Concept cars give free rein to the creativity of automotive designers. From electric drive systems through gull-wing doors to fabric outer skins – the concepts are always focused on the future and brimming with visionary potential. Concept cars serve a variety of purposes, whether they are conceived as design studies, to help develop and implement new technologies, or to visualise what form new production models will take.
Automotive world in creative competition mood at L.A. Autoshow/ Jury of L.A. Design Challenge to choose winner o 29th November 2012.
Barely three months after the sensational premiere of the BMW Zagato Coupé, BMW and Zagato are turning heads again at the 2012 Pebble Beach Concours d’Elegance with the fruits of their latest collaboration.
DesignworksUSA, a subsidiary of the BMW Group and BAVARIA Yachtbau GmbH substantiate the powerful potential of design for more growth in the yacht industry.
The new BMW 5 Series Sedan combines the elementary values and fortes of the BMW brand in a highly concentrated form. This is where supreme aesthetics and superior dynamics come together with exemplary efficiency, outstanding comfort and uncompromising premium quality. Indeed, the new Sedan not only combines all these features in truly convincing style, but also offers unmistakable character ensured by smooth interaction of design, driving characteristics ...
The gaming industry - an industry that can deservedly adorn itself with attributes such as innovation, progressiveness and visionary creativity. However, where does the gaming industry itself get its inspiration from and how does one set trends in an industry that is in itself the embodiment of progressive thinking and imaginativeness? One answer to that question has just been given by DesignworksUSA, a subsidiary of the BMW Group, with the design concept ...
Last year BMW Group DesignworksUSA was able to make a name for itself in the yacht industry with the design of an innovative luxury sailing yacht. BAVARIA Yachtbau GmbH, one of Europe's leading yacht manufacturers, appointed BMW Group DesignworksUSA as a new design partner for the yacht builder from Giebelstadt. The first motorboat resulting from this joint collaboration, the Deep Blue 46, has just been released at the Düsseldorf Boat Show in Germany.
Stylish design and supreme engineering give the new BMW 7 Series its unique character. Here inspiring luxury comes together with thrilling driving dynamics and visual presence simply bound to evoke the greatest acknowledgment and recognition.The new BMW 7 Series comes with all the fortes and features a luxury performance saloon is able to offer these days thanks to the most sophisticated and refined art of engineering. Both the design of the body and the ...
The first project for BMW Group DesignworksUSA Singapore Studio in Asian luxury experience took off this month in the form of design for BJETS, a luxury private jet service and the region's first dedicated personal aviation provider.
Entering the Fourth Dimension: The MINI Crossover Concept.The MINI brand is continuing its overwhelming story of success - now taking a new approach with the MINI Crossover Concept.
Successful design arouses desire. In order to achieve this, it is more crucial than ever before that car manufacturers create the conditions that allow customers to establish a close relationship with their cars. Therefore, designers seek ways to promote and intensify people's identification with their car that reach beyond pure aesthetics. In the premium segment in particular, customers demand cars that stir emotions and allow them to express their ...