Driving experience in a class of its own: BMW Vision Driving Experience shines in Shanghai with spectacular manoeuvres and gleaming paintwork.

Tue Apr 22 14:02:00 CEST 2025Press Release

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+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.

Design issues, Concepts and Studies
 

The BMW Group with two MINI world premieres and BMW Neue Klasse Vision Vehicles at the Mondial de l'Auto Paris 2024.

Mon Oct 14 11:25:00 CEST 2024Press Release

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+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show appearance of BMW Vision Neue Klasse and BMW Vision Neue Klasse X +++

F56
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J05
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Design
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Technology
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Design issues, Concepts and Studies
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MINI Aceman
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Europe
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BMW Design
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BMW ConnectedDrive
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Alternative Drive Systems, Mobility of the Future
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Paris
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MINI Electric
 

BMW Concept Skytop: Power, precision & craftsmanship combined in an open two-seater for luxurious travel.

Fri May 24 21:30:00 CEST 2024Press Release

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+++ Unique and exotic car design +++ Combination of aesthetics and dynamics at the highest level +++ References to historic BMW Z8 and BMW 503 +++

Design
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Corporate
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BMW Design
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Design issues, Concepts and Studies
 

The BMW Group at the 18th Auto China Beijing 2024.

Tue Apr 30 02:57:12 CEST 2024Press Release

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+++ Pioneering BMW Vision Neue Klasse on show for the first time in China +++ World premiere of the new MINI Aceman and the new BMW i4 +++

Beijing
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BMW i
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Design issues, Concepts and Studies
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MINI Aceman
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Gran Coupé
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MINI
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4 Series
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Asia
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i4
 

First look at Neue Klasse as SAV: The BMW Vision Neue Klasse X.

Thu Mar 21 09:15:00 CET 2024Press Release

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+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++

Design issues, Concepts and Studies
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Design
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BMW Design
 

BMW reinvents itself: The BMW Vision Neue Klasse.

Sat Sep 02 10:30:00 CEST 2023Press Kit

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+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, thanks to sixth-generation BMW eDrive technology +++

Design issues, Concepts and Studies
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Design
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BMW Design
 

BMW Concept 4

Wed Sep 11 04:00:19 CEST 2019Press Release

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The aesthetic essence of a modern BMW coupe.

Design issues, Concepts and Studies
 

The BMW Concept M8 Gran Coupe showcases a new interpretation of luxury for the BMW brand.

Thu Mar 08 02:21:19 CET 2018Press Release

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Munich. The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter “M” at BMW in impressive style: it stands for “more”, more of everything. As well as dynamic excellence, the BMW Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand – ultra-sporty, extrovert and polarising.

Design issues, Concepts and Studies
 

DesignworksUSA continues successful collaboration with Thermaltake.

Tue Apr 02 03:16:20 CEST 2013Press Release

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DesignworksUSA continues successful collaboration with Thermaltake. Global product launch of Tt eSPORTS headset for professional gamers / Available as of May 2013.

Design issues, Concepts and Studies
 

BMW Design Concept Cars.

Wed Jan 16 02:55:27 CET 2013Press Release

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Concept cars give free rein to the creativity of automotive designers. From electric drive systems through gull-wing doors to fabric outer skins – the concepts are always focused on the future and brimming with visionary potential. Concept cars serve a variety of purposes, whether they are conceived as design studies, to help develop and implement new technologies, or to visualise what form new production models will take.

Design issues, Concepts and Studies
 

ePatrol: BMW Group DesignworksUSA shows futuristic vision of police vehicle of the year 2025.

Wed Dec 05 03:30:36 CET 2012Press Release

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Automotive world in creative competition mood at L.A. Autoshow/ Jury of L.A. Design Challenge to choose winner o 29th November 2012.

Design issues, Concepts and Studies
 

BMW Zagato Roadster.

Wed Aug 22 04:08:26 CEST 2012Press Release

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Barely three months after the sensational premiere of the BMW Zagato Coupé, BMW and Zagato are turning heads again at the 2012 Pebble Beach Concours d’Elegance with the fruits of their latest collaboration.

Design issues, Concepts and Studies

Strategic design for the future of the yacht industry.

Tue Feb 02 08:48:20 CET 2010Press Release

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DesignworksUSA, a subsidiary of the BMW Group and BAVARIA Yachtbau GmbH substantiate the powerful potential of design for more growth in the yacht industry.

Design issues, Concepts and Studies

En Route to Perfect Aesthetics. The Process of Design in the BMW Group, Focusing on the New BMW 5 Series Sedan as an Example.

Mon Nov 23 20:10:00 CET 2009Press Release

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The new BMW 5 Series Sedan combines the elementary values and fortes of the BMW brand in a highly concentrated form. This is where supreme aesthetics and superior dynamics come together with exemplary efficiency, outstanding comfort and uncompromising premium quality. Indeed, the new Sedan not only combines all these features in truly convincing style, but also offers unmistakable character ensured by smooth interaction of design, driving characteristics ...

Saloon
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Design issues, Concepts and Studies

Virtual reality: Computer worlds inspire design concept created by DesignworksUSA, a subsidiary of the BMW Group, for the Thermaltake Level 10 Extreme Gaming Station.

Tue May 26 12:00:00 CEST 2009Press Release

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The gaming industry - an industry that can deservedly adorn itself with attributes such as innovation, progressiveness and visionary creativity. However, where does the gaming industry itself get its inspiration from and how does one set trends in an industry that is in itself the embodiment of progressive thinking and imaginativeness? One answer to that question has just been given by DesignworksUSA, a subsidiary of the BMW Group, with the design concept ...

Design issues, Concepts and Studies

BMW Group DesignworksUSA establishes itself as associate partner of the yacht industry.

Tue Feb 03 11:00:00 CET 2009Press Release

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Last year BMW Group DesignworksUSA was able to make a name for itself in the yacht industry with the design of an innovative luxury sailing yacht. BAVARIA Yachtbau GmbH, one of Europe's leading yacht manufacturers, appointed BMW Group DesignworksUSA as a new design partner for the yacht builder from Giebelstadt. The first motorboat resulting from this joint collaboration, the Deep Blue 46, has just been released at the Düsseldorf Boat Show in Germany.

Society
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Design issues, Concepts and Studies

The Design of the BMW 7 Series. Natural Presence, Superior Sportiness, Precise Elegance.

Mon Oct 06 12:30:00 CEST 2008Press Release

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Stylish design and supreme engineering give the new BMW 7 Series its unique character. Here inspiring luxury comes together with thrilling driving dynamics and visual presence simply bound to evoke the greatest acknowledgment and recognition.The new BMW 7 Series comes with all the fortes and features a luxury performance saloon is able to offer these days thanks to the most sophisticated and refined art of engineering. Both the design of the body and the ...

Design issues, Concepts and Studies
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Saloon

BMW Group DesignworksUSA Singapore Studio's first Asian luxury experience takes off.

Thu Oct 02 12:00:00 CEST 2008Press Release

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The first project for BMW Group DesignworksUSA Singapore Studio in Asian luxury experience took off this month in the form of design for BJETS, a luxury private jet service and the region's first dedicated personal aviation provider.

Design issues, Concepts and Studies

The MINI Crossover Concept.

Wed Sep 10 11:45:00 CEST 2008Press Release

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Entering the Fourth Dimension: The MINI Crossover Concept.The MINI brand is continuing its overwhelming story of success - now taking a new approach with the MINI Crossover Concept.

Design issues, Concepts and Studies
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Special Vehicles

GINA - The BMW Group Design philosophy. Challenging established concepts, hazarding visions.

Tue Jun 10 12:00:00 CEST 2008Press Release

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Successful design arouses desire. In order to achieve this, it is more crucial than ever before that car manufacturers create the conditions that allow customers to establish a close relationship with their cars. Therefore, designers seek ways to promote and intensify people's identification with their car that reach beyond pure aesthetics. In the premium segment in particular, customers demand cars that stir emotions and allow them to express their ...

Design issues, Concepts and Studies