BMW Group DesignworksUSA establishes itself as associate partner of the yacht industry.

BAVARIA Yachtbau GmbH is utilizing the expertise of BMW Group
DesignworksUSA and will present the first boat from its innovative
production line at the Düsseldorf Boat Show. Munich. For many
years now, BMW Group DesignworksUSA, a global design consultancy and
subsidiary of the BMW Group, has attracted the interest of numerous
industries through the creation of trend-setting design. In addition to
the projects realized for BMW Group, some of the work that has been
widely acknowledged over recent years has included innovative designs
for the aviation industry, for which BMW Group DesignworksUSA has
become a firmly established partner. Last year the consultancy was also
able to make a name for itself in the yacht industry with the design of
an innovative luxury sailing yacht. One of the companies to which BMW
Group DesignworksUSA drew attention was BAVARIA Yachtbau GmbH, one of
Europe's leading yacht manufacturers, and BMW Group DesignworksUSA was
soon appointed a new design partner for the yacht builder from
Giebelstadt. The first motorboat resulting from this joint
collaboration, the Deep Blue 46, has just been released at the
Düsseldorf Boat Show in Germany. More growth through creativity.
BAVARIA Yachtbau GmbH initially approached BMW Group DesignworksUSA with
the task of developing a design identity for a new product segment in
order to pinpoint possibilities of extending the portfolio of BAVARIA's
motorboat range. Consequently, the yacht builder commissioned BMW Group
DesignworksUSA's Munich studio with the development of the exterior
design of the first boat in the new BAVARIA product line that would set
new standards in design and functionality, providing a logical
extension of the previously existing motorboat range. In doing this,
BAVARIA is opening a new chapter in its company history and dropping
anchor in the premium segment for the first time. "Our declared
goal is to continue in the future to offer our customers highly
attractive products and sophisticated design. Proven BAVARIA quality,
premium design, and optimum functionality are the cornerstones of our
new product strategy, and this should be perceptible at first
glance," says Andrés Cardenas, BAVARIA Yachtbau GmbH
management board spokesman, commenting on BAVARIA's course of action and
the choice of the new design partner. Powerful aesthetics: The Deep
Blue 46. With the Deep Blue 46, BAVARIA is currently presenting a boat
that highlights an uncompromising symbiosis of sporting dynamics and a
generous, innovative spatial concept. BMW Group DesignworksUSA has
combined traditional boat design with dynamic lines, thus giving the
Deep Blue its individual and distinctive character. Powerful,
expressive proportions and sculptural exterior surfaces emphazise the
boat's high performance, simultaneously creating the vessel's stylish
silhouette. Moreover, a generous hulk design proclaims a new space
dimension on board, reflecting customers' desire for maritime freedom
and mobility. The heightened superstructure creates additional headroom
inside, thus allowing more light into the boat's interior. Extensive
seating offers the owner the possibility to welcome friends aboard for
a cozy get-together. The central cockpit area accommodates an optional
bar featuring a built-in foldable grill element and enough space to
store all that is needed for an enjoyable BBQ, including drinks. With a
performance-oriented helm stand, a central seating arrangement in the
main lounge area, an additional wind-protected reclining area next to
the helmsman, the spacious bathing platform and the front sundeck with
room for at least three persons, the Deep Blue 46 offers maximum,
functional space well arranged and clearly structured. The
intelligently laid out deck and the well-balanced composition of deck
and superstructure underline an elegant symbiosis of functionality and
design. Naturally, the design does justice to the most important
aspect - safety on board without compromising on aesthetics and
sportiness. The vessel's heightened side, which was derived from ship
design and on which one can lean and relax, is a new feature on a
BAVARIA deck, offering perfect protection from the elements and an
enhanced feeling of safety in any weather conditions. The deck width
continues with what the vessel's side implies. Almost 4.50 metres in
width, the Deep Blue 46 offers not only a great deal of space for those
on board but also a uniquely designed hulk that can accommodate storage
for a dinghy. So with its impressive and sporty styling, the firstling
from the new BAVARIA product line equals an invitation to come aboard
and become acquainted with the new world of BAVARIA, a world in which
functionality and design merge into a natural unity, grandeur, and
sporting gracefulness into an uncompromising spatial experience.
"With the new Deep Blue product line we have opened a new era for
BAVARIA with products that fit the future with premium design whilst
keeping a customer-oriented price position. Consequently Bavaria will
present itself with a new and sharpened profile in the boat
market", says Laurenz Schaffer, director of the Munich studio of
BMW Group DesignworksUSA. BMW Group DesignworksUSA BMW Group
DesignworksUSA is a global design consultancy that translates the brand
values of the world's premium organizations into successful products.
Unique to DesignworksUSA, they have both an automotive and industrial
design studio, enabling the transfer of collective knowledge and
inspiration from automotive design to product design and vice versa.
Clients turn to DesignworksUSA for brand communications, strategy,
research, design development, engineering, modeling, and color,
materials, and finish. In 1995, BMW Group acquired DesignworksUSA.
Since 2004, Verena C. Kloos has overseen the strategy and operations
for the Los Angeles, Munich, and Singapore design studios.
www.designworksusa.com. BAVARIA Yachtbau GmbH BAVARIA Yachtbau was
founded in 1978. Today the enterprise belongs to the largest and most
successful shipbuilding companies worldwide. With around 600 employees
BAVARIA Yachtbau produces around 3.000 sailing and motor boats per year
using most up-to-date manufacturing methods. All boats are distributed
directly to the customers by a worldwide, professional dealer network.
Around 85 percent of the overall production is sold outside Germany.
Design studio: BMW Group DesignworksUSA, Munich Office Client: BAVARIA
Yachtbau GmbH, Giebelstadt Project: BAVARIA Deep Blue 46