Munich. The BMW Group announces its role as the
exclusive worldwide automotive partner of the next installment of
Paramount Pictures’ and Skydance Media’s legendary action film
franchise, “Mission: Impossible – Fallout,” opening in cinemas around
the world from 27 July. BMW has been a partner of the iconic film
series since 2011, and in the upcoming film, BMW once again provides a
range of vehicles and global marketing in support of the release.
The new movie finds Ethan Hunt (Tom Cruise) and his IMF team (Alec
Baldwin, Simon Pegg, Ving Rhames) along with some familiar allies
(Rebecca Ferguson, Michelle Monaghan) in a race against time after a
mission gone wrong. Henry Cavill, Angela Bassett, and Vanessa Kirby
also join the dynamic cast with filmmaker Christopher McQuarrie
returning to the direct.
The team of agents is reinforced by the new BMW M5 and a number of
other BMW models, including the 1986 BMW 5 Series Sedan, the BMW 7
Series Sedan and the BMW R nineT Scrambler.
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Styled with characteristic BMW M Performance Parts, such as a black
kidney grille and carbon-fibre mirror caps, the BMW M5 makes an
impressive appearance in the film. With its powerful 4.4-litre V8
biturbo engine with TwinPower Turbo technology and 441 kW/600 hp
(combined fuel consumption: 10.5 l/100 km; combined CO2 emissions:
241 g/km) and the newly-developed high-performance M xDrive all-wheel
drive, the BMW M5 makes sure that Cruise’s Ethan Hunt always has the
best-possible traction and superior driving dynamics to keep him ahead
of his enemies.
The BMW R nineT Scrambler can be seen in key scenes, performing
daring manoeuvres at rapid speed in a wild chase through Paris. A 1986
BMW 5 Series Sedan, from BMW’s historic past, also makes a major
appearance in a high-octane scene which sets a new standard for the
action-film genre.
The trailer released by Paramount Pictures provides a taste of what
is to come:
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As part of the collaboration with Paramount Pictures, BMW’s global
“Mission to Thrill” themed marketing campaign will promote and support
the theatrical release and include cobranded broadcast TV media
highlighting a range of different vehicles, print ads, digital across
BMW sites as well as other key channels, in dealer activations and more.
“BMW and ‘Mission: Impossible’ are a perfect fit. We are proud of
our long-running partnership with Paramount Pictures and that our
powerful cars and motorcycles have been able to enhance this iconic
film series time and again. For exciting chases, you need cars with
impressive driving dynamics and handling,” said Uwe Dreher, head of
Brand Communications BMW, BMW M, BMW i. “This provides the ideal stage
for our most dynamic business athlete: the BMW M5.”
“We are excited to welcome BMW back as a partner on ‘Mission:
Impossible Fallout,’” said Irene Trachtenberg, Senior Vice President
of Worldwide Marketing Partnerships, Paramount Pictures. “Our
partnership with BMW provides a global platform to reach Mission:
Impossible movie fans around the world and leverage our mutual passion
for technological innovation, high octane action and compelling storytelling.”
The “Mission Impossible” partnership between BMW and Paramount
Pictures, which dates from 2011, has already provided movie fans with
several classic moments of cinematic history. The BMW brand has been
meaningfully integrated into the stories of each film, showcasing
forward thinking technologies and vision that have helped the IMF
agents successfully complete their missions.
The BMW i Vision Dynamics concept vehicle, which previewed the
revolutionary BMW i8 hybrid sports car and technologies like Head-Up
Display and active Pedestrian Detection, made its debut in “Mission:
Impossible - Ghost Protocol” in 2011.
In 2015, this was followed by “Mission: Impossible – Rogue Nation,”
in which the BMW M3 pulled off one of the most spectacular
backwards-driving stunts in film history. The movie car once again
provided a glimpse of future technology with the handprint unlock
function, while motorcycle enthusiasts will fondly remember the
high-speed chase in which Ethan Hunt rides the BMW Motorrad S 1000 RR
through the mountains outside Marrakech.
“Mission: Impossible - Fallout” promises to be the most thrilling
mission yet.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIAB, VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount controls
a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Television, Paramount Vantage, Paramount Classics, Insurge
Pictures, MTV Films, and Nickelodeon Movies. PPC operations also
include Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.
About Skydance Media
Skydance is a diversified media company founded by David Ellison in
2010 to create high quality, event-level entertainment for global
audiences. The Company brings to life stories of immersive worlds
across its feature film, television, and interactive platforms. Its
feature films include Annihilation, LIFE, Jack Reacher: Never Go Back,
Star Trek Beyond, Mission: Impossible – Rogue Nation, Terminator
Genisys, World War Z, Star Trek Into Darkness, G.I. Joe: Retaliation,
Jack Reacher, Mission: Impossible – Ghost Protocol, and True Grit.
Skydance’s next feature film to release is Mission: Impossible –
Fallout on July 27, 2018. In 2017, Skydance formed an animation
division to develop and produce a slate of high-end feature films and
television series in partnership with Spain’s Ilion Animation Studios.
Skydance Television launched in 2013. Its current slate includes
Emmy-nominated Grace and Frankie on Netflix, Altered Carbon on
Netflix, Jack Ryan on Amazon, Condor on AT&T Audience Network, and
Dietland on AMC. Skydance Interactive launched in 2016 to create and
publish original and IP-based virtual reality experiences and video
games. Skydance Interactive recently debuted its first original title
– Archangel, a story-driven VR shooter.
