BMW Group a été récompensé pour ses initiatives culturelles internationales. Le Corporate Art Award ® 2018 va à BMW Group Cultural Engagement lors d’une cérémonie organisée au Parlement européen.

Le mercredi 28 novembre 2018, BMW Group Cultural Engagement a été récompensé d’un prestigieux Corporate Art Award ® pour son « engagement à long terme dans des centaines d’initiatives culturelles à travers le monde »…

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Brussels. On Wednesday, November 28, 2018, the BMW Group Cultural Engagement was awarded with the prestigious Corporate Art Award® for their "long-term engagement in hundreds of cultural initiatives worldwide".

The 2018 edition of the "Art Patrons of the XXI Century" program took place at the European Parliament in Brussels within the celebrations of the European Year of Cultural Heritage. The "Art Patrons of the XXI Century" awards recognizes institutions, corporations and private investors who actively contribute to the development of the arts and the society.

Maximilian Schöberl, Executive Vice President, BMW Group: "We are all honored and delighted to receive the Corporate Art Award 2018. The award acknowledges our sustainable and long-term cultural engagement. Together with the arts, we will explore new cooperations in the fields of technology and digitalization. Our cultural commitment is not about mere budgetary transactions as seen in traditional sponsorship, but rather about collaborative interactions based on curiosity, a shared interest and mutual appreciation."

Thomas Girst, head of cultural engagement, BMW Group: "Corporate Citizenship is a guiding principle of a company’s value system. What can we return to a society which enables our business success? The Corporate Art Award also honors our know-how and network which we are encouraged to bring to the table every time we are engaging in a dialogue with artists or cultural institutions for the past 50 years."