PressClub Belux · Article.
Première mondiale digitale de la nouvelle version BMW iDrive
Fri Mar 12 15:30:00 CET 2021 Communiqué de presse
+++ Suivez la diffusion en direct de la première mondiale sur www.live.bmwgroup.com/en +++
Contact presse.
Jeroen Lissens
BMW Group
Tel: +32-3-890-9708
send an e-mail
Auteur.
Saschia De Rudder
BMW Group
Other Languages.
Munich. The arrival of iDrive 20 years ago saw BMW ushering in a new era of in-car operating technology. Keen to get a grip on the constantly expanding array of functions in vehicle interiors, in 2001 BMW instigated a paradigm shift in the then new BMW 7 Series.
Today, our developers and designers focusing on user interaction and user experience have faced up to a new set of challenges. The 8th generation of BMW iDrive brings about another paradigm shift – this time to a new kind of releationship between driver and their vehicle.
You can follow the world premiere live at www.live.bmwgroup.com
Monday, 15 March 2021, 16:30 CET.
You can also follow the @BMWGroup social media channels for the live broadcast.
LinkedIn: https://www.linkedin.com/company/bmwgroup/
Twitter: http://twitter.com/BMWGroup
Facebook: http://www.facebook.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView