Première mondiale digitale de la nouvelle version BMW iDrive

Munich. The arrival of iDrive 20 years ago saw BMW ushering in a new era of in-car operating technology. Keen to get a grip on the constantly expanding array of functions in vehicle interiors, in 2001 BMW instigated a paradigm shift in the then new BMW 7 Series.

Today, our developers and designers focusing on user interaction and user experience have faced up to a new set of challenges. The 8^th generation of BMW iDrive brings about another paradigm shift – this time to a new kind of releationship between driver and their vehicle.

You can follow the world premiere live at www.live.bmwgroup.com

Monday, 15 March 2021, 16:30 CET. 

You can also follow the @BMWGroup social media channels for the live broadcast.

LinkedIn: https://www.linkedin.com/company/bmwgroup/

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YouTube: http://www.youtube.com/BMWGroupView