PressClub Belux · Article.
La nouvelle BMW Série 7
Wed Apr 22 15:29:00 CEST 2026 Communiqué de presse
Dans la nouvelle BMW Série 7, le luxe avant-gardiste et les technologies novatrices de la Neue Klasse s'allient pour offrir une expérience de conduite unique.
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Fanny De Leenheer
BMW Group
Tel: 038905175
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Fanny De Leenheer
BMW Group
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Dans la nouvelle BMW Série 7, le luxe avant-gardiste et les technologies novatrices de la Neue Klasse s'allient pour offrir une expérience de conduite unique.
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The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.
The new BMW 7 Series – the first luxury sedan with
technologies from the Neue Klasse.
Developed with
passion and designed to perfection, the BMW 7 Series Sedan has
established itself as an innovation leader and technological pioneer
around the world since it first took to the stage in 1977. Each
generation has brought fresh impetus to its era – from
groundbreaking safety functions and revolutionary operating concepts
to digital worlds that set new standards. This forward-looking
approach has been a hallmark characteristic of the BMW 7 Series
Sedan for 49 years now.
The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forwards once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.
Premiere for the new BMW luxury-class
design.
The new BMW 7 Series embodies the specific
interpretation of the new BMW design language for the luxury
segment. A monolithic exterior, the new BMW kidney Iconic Glow and
minimalist crystal headlights give the car a visually impactful
presence and make it easily recognisable. The side view impresses
with reduced surfaces, a character line and classy details, while
the rear end is shaped by newly designed lights and clear forms.
Three BMW M Performance models provide sporting differentiation to
striking effect, with the M Sport package and M Sport package Pro
bringing further emphasis. BMW Individual offers a broad spread of
personalisation options, including BMW Individual Dual-Finish
paintwork – a world first marked by technological sophistication and
expert craftsmanship. Completing the picture are a carefully curated
selection of ex-factory wheels, from 20-inch rims to the new
addition of 22-inch items.
Exclusive interior experience: feel-good ambience with
luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the
imagination with a successful combination of luxurious materials,
modern design and advanced technology. The clean design language,
high-quality surfaces in materials such as leather, cloth, wood,
crystal glass and metal, and innovative details create an exclusive
yet also cosy atmosphere. The highlights are the new BMW Panoramic
iDrive with BMW Passenger Screen (making its debut), the upgraded
BMW Theatre Screen enabling cinematic experiences or
working-on-the-move for rear-seat passengers, an immersive light
concept with ambient light strip and new light elements, plus a
Bowers & Wilkins sound system and Dolby Atmos support for an
exceptional audio experience. Ergonomically designed seats
(including comfort seats and the optional Executive Lounge), new
steering wheels, updated automatic doors, a digital interior
mirror[1], and standard features such as a
panoramic glass sunroof, four-zone automatic climate control and the
Travel & Comfort System round off the luxurious, individual
overall experience.
BMW Panoramic iDrive and new BMW Passenger Screen open up
new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class
sedan with innovative BMW Neue Klasse technology and offers a
far-reaching, digital user experience that focuses on both the
driver and passengers. Among the highlights are BMW Panoramic iDrive
with BMW Operating System X and optimum driver orientation,
intelligent voice control with extended BMW Intelligent Personal
Assistant including Amazon Alexa+ AI technology[2], and a powerful software and
electronics architecture delivering future-proof functionality.
New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.
The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.
Proven commitment to technology openness: efficient
combustion engines, plug-in hybrids and fully electric variants
now offering over 720 kilometres / 447 miles of electric range
(WLTP) thanks to technology including cylindrical cells from
sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide
variety of drive systems available to customers. As well as
efficient combustion engines with 48V mild hybrid technology and
powerful plug-in hybrids, this also includes advanced fully electric
variants. The use of innovative cylindrical cells – part of
sixth-generation BMW eDrive – gives the fully electric models a
significantly longer electric range that now extends to over
720 kilometres / 447 miles (WLTP). In addition, drivers benefit from
user-friendly and intelligent charging solutions, route planning
optimised for charging, adaptive recuperation and integration into
the energy market for cost-optimised charging. The exceptionally
poised and assured BMW 740d xDrive is now joined by the BMW 740
xDrive. And completing the line-up are two plug-in hybrid variants.
In addition, a total of three BMW M Performance models demonstrate
the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.
Advanced assistance systems with BMW Symbiotic Drive and use
of AI to maximise comfort and safety in partially automated
driving and parking manoeuvres.
The new BMW 7 Series
Sedan employs advanced technologies and increases the use of
artificial intelligence (AI) to set new standards of comfort and
safety in partially automated driving and parking manoeuvres.
Innovative SAE Level 2 driver assistance systems and active safety
functions provide noticeable added value, while BMW Symbiotic Drive
optimises the interplay between the driver and their car. The
Motorway Assistant enables hands-off driving up to 130 km/h (81 mph)
in numerous European countries, and the City Assistant now supports
navigation-guided Address-2-Address journeys in urban areas. The new
driver assistance visualisation function in BMW Maps gives the
driver a better overview of the situation when using the navigation
system. The range of active safety functions specified as standard
has been broadened compared to that of the predecessor model, while
the standard-fit Park Assist, and AI-supported parking space
detection and manoeuvre planning make parking extremely intuitive
and comfortable.
Driving pleasure meets the pleasure of being driven: unique
combination of driving dynamics and comfort.
As
before, the new BMW 7 Series Sedan blends compelling driving
dynamics with the comfort levels of a luxury chauffeur-driven sedan
and so meets the diverse needs of different customer groups around
the world – from drivers looking for sporting responses from their
car to passengers prioritising comfort. Innovative chassis
technology, including standard adaptive 2‑axle air suspension
featuring four electronically controlled shock absorbers, allows the
BMW 7 Series to offer standout driving characteristics and safety.
22-inch wheels are now available from the factory for the first time
as an alternative to the 20-inch items fitted as standard. The
optional Adaptive Chassis Control with Integral Active Steering and
Adaptive Chassis Control Professional with Integral Active Steering
and roll stabilisation raise the bar once again in terms of comfort
and agility. Specific chassis upgrades brought by the M Sport
package turn the dynamic dial up another notch, as do a trio of
M Performance models. And cutting-edge functions such as digital
tyre conditioning monitoring with AI, the integrated braking system
and near-actuator wheel slip limitation ensure top-drawer handling
and safety.
When maximum security meets luxury: the BMW 7 Series
Protection.
The BMW 7 Series Protection brings
together exceptionally high levels of safety, security and luxury.
It provides occupants with protection from attacks with firearms or
explosives and has VR9 certification – with VPAM 10 classification,
representing the highest level of protection, available as an
option. Underpinning this capability is the innovative
BMW Protection Core with multi-layer armouring consisting of steel,
special alloys, composite materials and bulletproof glass. The
suspension and brakes are set up specially to ensure BMW’s signature
dynamic ability is preserved. A new BMW 7 Series Protection special
protection vehicle based on the new BMW 7 Series is in the final
stages of development.
Focus on sustainability: resource-efficient development and
production, innovative CO₂ reduction measures and TÜV-certified
transparency throughout the car’s life cycle.
With
the new BMW 7 Series, the BMW Group is extending its sustainability
strategy across all drive-system variants. The focus here is on
resource-efficient product development, innovative technologies and
measures applied throughout the car’s life cycle – from the supply
chain to production and the use phase. In the case of the BMW i7, in
particular, CO₂e emissions have been significantly reduced with the
help of secondary materials, renewable energies and optimised
manufacturing processes, e.g. through the use of Gen6 battery cells
and aluminium wheel rims with a high recycled material content. The
company’s ambitious climate goals, including reducing CO₂e emissions
by 60 million tons by 2035, are part of a 360° sustainability
approach. Transparency is guaranteed by TÜV-certified carbon
footprint verification. Production uses electricity and heat
generated from renewable sources, supported by photovoltaic systems
and a biomass heating plant.
Production at BMW Group Plant Dingolfing.
All
model and drive-system variants of the new BMW 7 Series Sedan will
be built on a single production line at BMW Group Plant Dingolfing.
The tradition-rich location in Lower Bavaria combines the customary
BMW passion for flawless engineering with skilled craftsmanship like
no other. By beginning the rollout of Neue Klasse technologies, BMW
Group Plant Dingolfing is once again assuming the role of lead plant
for the new BMW luxury-class models.
The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.
CO2 EMISSIONS & CONSUMPTION.
Provisional figures that have not yet been officially confirmed. EnVKV data not available yet.
BMW 740 xDrive:
Energy consumption, combined
WLTP in l/100 km: 9.3 – 8.3; CO₂ emissions, combined WLTP in g/km:
211 – 189
BMW i7 60 xDrive:
Energy consumption, combined
WLTP in kWh/100 km: 21.9 – 18.2
BMW M760e xDrive:
Energy consumption, combined
WLTP in l/100 km: 6,8 – 5,6; CO₂ emissions, combined WLTP in g/km:
154 – 128; Energy consumption, combined WLTP in kWh/100 km: 18.2 – 16.7
Article Offline Attachments.
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La nouvelle BMW Série 7 - version longue PDF, EN, 530,8 KB
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La nouvelle BMW Série 7 - highlights PDF, EN, 2,27 MB
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La nouvelle BMW Série 7 - spécifications PDF, EN, 1,38 MB