The film showcases the rapid transformation of the automotive industry and poses the question: How fast will the transition to electromobility progress? It first highlights the increasing demand for electric vehicles, accompanied by dynamic production imagery. The growing BEV share in the production network is illustrated through key milestones. The film emphasises production flexibility, demonstrating BMW's ability to adapt quickly to market developments with its ICE, hybrid, and BEV plants. The global expansion of electromobility is highlighted by the establishment of new fully electric production sites in Debrecen (2025) and Munich (2027). The film concludes with BMW Group's vision: "We don't predict the future - we build it." The future of electromobility is not just anticipated - it is actively shaped.

The BMW Group has acquired two zero-emission fuel cell trucks, as it launches a pilot operation as part of the European H2Haul project, which is aimed at promoting hydrogen mobility in freight transport. The two vehicles will run between Leipzig, Landsberg and Nuremberg, in order to trial the practicality of this technology. To allow serial operation, two state-of-the-art hydrogen fuelling stations are being built in Leipzig and Hormersdorf. They allow rapid refuelling with large quantities of hydrogen, which is crucial to the continuous use of fuel cell trucks in the logistics sector. The BMW Group is implementing the H2Haul project in cooperation with Iveco, DHL and TEAL Mobility. Die BMW Group startet mit der Übernahme von zwei emissionsfreien Brennstoffzellen-Lkw einen Pilotbetrieb im Rahmen des europäischen H2Haul-Projekts zur Förderung der Wasserstoffmobilität im Güterverkehr. Die beiden Fahrzeuge kommen im Realbetrieb zwischen Leipzig, Landsberg und Nürnberg zum Einsatz, um die Praxistauglichkeit dieser Technologie zu erproben. Um den Serienbetrieb zu ermöglichen, werden in Leipzig und Hormersdorf zwei hochmoderne Wasserstofftankstellen errichtet. Sie ermöglichen ein schnelles Nachtanken großer Mengen Wasserstoff, was für den kontinuierlichen Einsatz der Brennstoffzellen-Lkw im Logistikverkehr entscheidend ist. Die BMW Group realisiert das H2HAUL-Projekt in Zusammenarbeit mit Iveco, DHL und TEAL Mobility.

Staging of the executives + Communication of content and brand message

Automated driving in the plant.

Video explaining that BMW Group Brasil creates a charging system for electric cars powered by solar energy, free from the public energy network and which gives second life to high-voltage batteries.