Staging of the executives + Communication of content and brand message

Annual Accounts Press Conference. March 18th, 2009. Questions and Responses. (03/2009)

BMW Group Bilanzpressekonferenz. 18. März 2009. Fragen und Antworten. (03/2009)

Annual Accounts Press Conference. March 18th, 2009. Speech Dr. Friedrich Eichiner. (03/2009)

Annual Accounts Press Conference. March 18th, 2009. Speech Dr. -Ing. Norbert Reithofer. (03/2009)

BMW Group: BMW Tower, BMW Welt, Olympic Park, people, BMW flags blowing in the wind, BMW Munich plant (production of BMW 3 Series), Leipzig (production of BMW 3 Series), Spartanburg (USA - Production of BMW Z4), BMW Brilliance Automotive, Shenyang plant (China - Production of BMW 5 Series), Rosslyn (South Africa - Production of BMW 3 Series), Oxford (England - Production of MINI), Berlin (motorcycle production), BMW 125i Convertible, X6, Concept CS, MINI Clubman, MINI John Cooper Works and MINI John Cooper Works Clubman, Rolls-Royce Phantom (driving shots in London), Rolls-Royce 100EX Convertible (driving shots and stills), BMW F 800 GS, BMW HP2 Sport, BMW Vision EfficientDynamics (studio shots and animation), BMW Concept X6 ActiveHybrid (studio shots), ActiveHybrid Antrieb (animation), Start/Stop function (incl. 3D animation) / Speech Dr. Norbert Reithofer, Chairman of the Board of Management BMW AG (highlights).

General shots: BMW Tower and BMW Welt outside, journalists arriving and checking, people, designers at work, BMW plants Munich (production of BMW 3 Series), Leipzig (BMW 3 Series), Spartanburg (USA, BMW Z4), Shenyang (BMW Brilliance Automotive, China, BMW 5 Series), Rosslyn (South Africa, BMW 3 Series), Oxford (England, MINI), Berlin (motorcycle production), BMW 125i Convertible, BMW X6, BMW Concept CS, MINI Clubman, MINI John Cooper Works and MINI John Cooper Works Clubman, Rolls-Royce Phantom (driving shots London), Rolls-Royce 100EX Convertible (driving shots and stills), BMW F 800 GS, BMW HP2 Sport, BMW Vision EfficientDynamics (studio shots and animation), BMW Concept X6 ActiveHybrid (studio shots and animation), Start-Stop funcion (incl. 3D animation), speech Dr. Norbert Reithofer, Chairman of the Board of Management BMW AG.

BMW Group Headquarters, Munich: BMW Tower from helicopter view, stop trick 24h, BMW Tower by night / BMW Research and Innovation Centre (FIZ): exterior shots, project house, architecture and people / BMW Leipzig plant: production of the BMW 3 Series / BMW Munich plant: production BMW 3 Series / BMW at the IAA 2007, Frankfurt: BMW at the IAA, presentation of the new BMW Concept X6 Active Hybrid "EfficientDynamics", BMW 123d Coupé, presentation of the BMW X6 / Press Conference: BMW Tower, arriving and waiting journalists / Maximilian Schöberl, Senior Vice President Corporate Affairs: welcome of the journalists by M. Schöberl / Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG: speech concerning the realignment of the BMW Group / Cutaways: press conference with final photo shooting of the new board of the BMW AG.

Speech Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG / BMW Group TV Footage: bird's eye view of BMW Tower and Olympic Hall, shareholders walking to Olympic Hall, entrance of Olympic Hall, flags, people looking at BMW exhibits in front of Olympic Hall (on location shots at the day of the Annual General Meeting), BMW Tower, BMW Munich plant (3 Series Production), BMW Dingolfing plant (5 Series), BMW Rosslyn plant, South Africa (3 Series), BMW Brilliance Automotive, Shenyang plant, China (5 Series), BMW Spartanburg plant, USA (Z4), Chennai plant, India (Inauguration - 3 Series), Oxford plant, England (production of The One Millionth MINI), Rolls-Royce Factory in Goodwood, England, BMW Berlin plant (motorcycle production - assembly of boxer engines and BMW R models), BMW 120i 3-door model (driving shots), BMW 335i Convertible (driving shots), BMW 325i Touring (driving shots), BMW 530i Saloon/Sedan (driving shots), BMW M3 (driving shots), BMW M5 Touring (driving shots), BMW Z4 M Coupé (driving shots), BMW X5 4.8i (driving shots), MINI Cooper D (driving shots), Rolls-Royce Phantom (driving shots), BMW HP2 Enduro (driving shots), BMW R 1200 S Sport (driving shots), BMW EfficientDynamics, Start-Stop-Function, BMW Hydrogen 7 (driving shots), BMW Night Vision, BMW 7 Series with Night Vision System, FIR (infrared) camera in front air dam, night driving scene with a jogger and a skater on the road, infrared image is displayed on the on-board monitor, BMW Oracle Racing (sailing scenes at sea), BMW Sauber Formula-1 Team (training lap on the race track).