The launch film of the CUBE Concept Dynamic Cargo describes the challenges of urban transport in the future and at the same time presents a solution. A completely new cargo bike. Through 3d-visuals the technology behind the bike is explained and with the help of "real images" use cases are presented.

General shots: BMW 335i Gran Turismo, BMW i3 Concept Coupé, BMW M6 Gran Coupé, BMW Z4 sDrive 35i, BMW ActiveHybrid 3, BMW Concept Active Tourer, general shots MINI, John Cooper Works Paceman, John Cooper Works Countryman / Speech Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG: e-mobility, BMW i, world premiere BMW 3 Series Gran Turismo, BMW i3 and BMW 3 Series GT, more than 250,000 vehicles sold in the first two months 2013 following the record year 2012 / MINI Press Conference / Speech Harald Krüger, Member of the Board of Management of BMW AG, MINI, Motorcycles, Rolls Royce, Aftersales: MINI ibrand with more than seven and a half million fans on facebook worldwide, the seventh John Cooper Works model (MINI John Cooper Works Paceman).

BMW at the AMI Leipzig 2007: Leipzig Trade Fair outdoor, BMW stand, BMW sign, statement Ludwig Willisch, BMW Group, Head of Region Germany, EfficientDynamics, engines, BMW X5 (rear and front view, interior design, boot, 3rd seats row), BMW Hydrogen 7 (side view, hood beeing opened, engine compartment), BMW 5 Series (front and rear view, rear light, type plate), BMW M5 Touring (front and rear view, three-quarter side view, M5 Logo) / MINI at the AMI Leipzig 2007: Statement L. Willisch, BMW Group, Head of Region Germany, MINI stand, wheels, MINI Cooper (three-quarter side view, MINI Logo), MINI One (front view), MINI Cooper D (front view, three-quarter side view, engine compartment, MINI Logo auf hood).

BMW 335i Coupé (Montego Blue Metallic, Location: Austria, Alps): driving shots on mountain roads, motorway, exterior and interior design (equipment: "Dakota Grey" leather, black high-gloss trim, 6-speed automatic transmission with gearshift paddles on the steering wheel, iDrive with large on-board monitor), engine compartment, studio shots of 3.0 litre straight-six engine with twin-turbo chargers, direct fuel injection "High Precision Injection" and aluminium crankcase, complete engine with exhaust manifolds, turbo chargers and pre-cats, skeleton model of engine with turbo chargers, charge cooler, crankshaft with pistons and components of fuel injection, section model of turbo charger / The new BMW X3 (Space Grey Metallic, Location: Alps): driving shots on mountain roads, off-road, exterior design (equipment: "Dakota Cream Beige" leather, finewood trim, 6-speed manual transmission, iDrive with large on-board monitor), engine compartment / BMW M6 Convertible (Sepang Bronze Metallic, Location: Southern France): car parked in front of mansion, driver gets in, opens folding top and starts, driving shots on country road, exterior and interior design (equipment: complete Merino leather, black piano lacquer trim, 7-speed SMG transmission) / Brake Energy Regeneration: flap to close the radiator grill (BMW 3 Series Saloon/Sedan test vehicle), energy display (showing current fuel consumption and energy recuperation when braking), several driving shots 3D animation (incl. Intelligent Alternator Control) / BMW xDrive All-Wheel-Drive System: 3D animation (function principle of xDrive in a 5 Series BMW), test tracks on frozen lakes, BMW test centre in Arjeplog (Sweden), BMW cars with xDrive on ice handling course (3 and 5 Series, X3, X5), slalom track, avoiding action, braking test track µ-Split, slope roads, driving downhill on µ-Split slope with HDC (Hill Descent Control), hill start on µ-Split slope, dog-sled team driving in parallel with a BMW 330xd Touring on ice track.

English-speaking podcast with Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

The new Aeroacoustic and E-Engine Center (AEZ) starts operations at the BMW Group's Research and Innovation Center (FIZ). The building consists of two halves: In addition to a multifunctional part with workshop, testing and measurement equipment as well as a prototype for high-voltage batteries and inverters, the AEZ is home to a technically unique wind tunnel. With a length of almost 100 m, a height of 45 m and a width of 25 m, it is the world's largest vertical acoustic wind tunnel and at the same time the quietest.

The Success Story video of the BMW Startup Garage features the successful joint project with the Munich-based startup, DeepDrive. It chronicles their journey from their initial meeting at IAA 2021 up until the present day.

Staging of the executives + Communication of content and brand message

Staging of the executives + Communication of content and brand message