The film showcases the rapid transformation of the automotive industry and poses the question: How fast will the transition to electromobility progress? It first highlights the increasing demand for electric vehicles, accompanied by dynamic production imagery. The growing BEV share in the production network is illustrated through key milestones. The film emphasises production flexibility, demonstrating BMW’s ability to adapt quickly to market developments with its ICE, hybrid, and BEV plants. The global expansion of electromobility is highlighted by the establishment of new fully electric production sites in Debrecen (2025) and Munich (2027). The film concludes with BMW Group’s vision: "We don't predict the future – we build it." The future of electromobility is not just anticipated – it is actively shaped.

Designprocess and Behind the Scenes of the BMW Concept Speedtops. Locations in Dingolfing, FIZ and Studio.

English-speaking podcast with Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

Short documentary about the creation of the vehicle sounds of the "Neue Klasse"

The BMW Group has acquired two zero-emission fuel cell trucks, as it launches a pilot operation as part of the European H2Haul project, which is aimed at promoting hydrogen mobility in freight transport. The two vehicles will run between Leipzig, Landsberg and Nuremberg, in order to trial the practicality of this technology. To allow serial operation, two state-of-the-art hydrogen fuelling stations are being built in Leipzig and Hormersdorf. They allow rapid refuelling with large quantities of hydrogen, which is crucial to the continuous use of fuel cell trucks in the logistics sector. The BMW Group is implementing the H2Haul project in cooperation with Iveco, DHL and TEAL Mobility. Die BMW Group startet mit der Übernahme von zwei emissionsfreien Brennstoffzellen-Lkw einen Pilotbetrieb im Rahmen des europäischen H2Haul-Projekts zur Förderung der Wasserstoffmobilität im Güterverkehr. Die beiden Fahrzeuge kommen im Realbetrieb zwischen Leipzig, Landsberg und Nürnberg zum Einsatz, um die Praxistauglichkeit dieser Technologie zu erproben. Um den Serienbetrieb zu ermöglichen, werden in Leipzig und Hormersdorf zwei hochmoderne Wasserstofftankstellen errichtet. Sie ermöglichen ein schnelles Nachtanken großer Mengen Wasserstoff, was für den kontinuierlichen Einsatz der Brennstoffzellen-Lkw im Logistikverkehr entscheidend ist. Die BMW Group realisiert das H2HAUL-Projekt in Zusammenarbeit mit Iveco, DHL und TEAL Mobility.

The new Aeroacoustic and E-Engine Center (AEZ) starts operations at the BMW Group's Research and Innovation Center (FIZ). The building consists of two halves: In addition to a multifunctional part with workshop, testing and measurement equipment as well as a prototype for high-voltage batteries and inverters, the AEZ is home to a technically unique wind tunnel. With a length of almost 100 m, a height of 45 m and a width of 25 m, it is the world's largest vertical acoustic wind tunnel and at the same time the quietest.

The Success Story video of the BMW Startup Garage features the successful joint project with the Munich-based startup, DeepDrive. It chronicles their journey from their initial meeting at IAA 2021 up until the present day.

The edit film shows a dynamic cut of 1:25 minutes of the most important production steps in the production of MINI Countryman at the BMW Group plant in Leipzig in the order of the production process: Press Shop, Body Shop, Conveyor Belts in the Foyer, Paint Shop, Assembly, Testing and Finish Area, Exterior Plastic Components.

Explanatory video of the round cell production (pilot line) in the CMCC in Parsdorf

Staging of the executives + Communication of content and brand message