Media Set

BMW innovation campaign: intelligent features and tongue-in-cheek humour.

Fri Jun 13 08:00:00 CEST 2025Press Release

BMW is spotlighting six digital features in its global innovation campaign. With its mixture of high-tech and humour, the campaign shows how these technologies make drivers’ everyday lives significantly more comfortable as well as safer. So far, BMW has published entertaining short videos about the BMW Digital Key/ BMW Digital Key Plus on the Apple Watch, the Motorway Assistant, Remote Control Parking and BMW Curve-Ahead View.

Technology

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Lifestyle

Two new BMW fragrances open up a new dimension of joy.

Mon May 05 10:00:00 CEST 2025Press Release

Joy is the core value of the BMW brand. This goes far beyond sheer driving pleasure. With AMBERNESS and BERGAMOOD, BMW is now presenting two fragrances that turn the feeling most associated with the brand into an olfactory experience. The two eaux de parfum were created by Mavive, a company owned by the storied Italian Vidal family.

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Lifestyle

Movie entertainment for social media: The new global “Relax. We Care.” campaign.

Thu Mar 20 11:00:00 CET 2025Press Release

No matter what happens, BMW is there for its customers. Always. This is also the message conveyed by the new BMW Customer Service annual campaign. This year’s short film, titled “The Thief”, features a marriage proposal, a thief and an exciting chase.

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X3 xDrive30e

Lifestyle

BMW starts 2025 with numerous award wins.

Wed Feb 26 09:00:00 CET 2025Press Release

Two BMW model series take first place in their respective vehicle categories in the renowned “Best Cars” readers’ poll of German car magazine “auto motor und sport”. And BMW achieves a triple victory in the UK at “What Car?” magazine’s 2025 “Car of the Year Awards”. BMW thus seamlessly continues its string of successes in competitions in Germany and on international markets.

Awards

BMW

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Lifestyle

BMW and Kith continue their cooperation and present the BMW XM in an exclusive edition.

Fri Dec 06 17:00:00 CET 2024Press Release

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Kith Founder, CEO and Creative Director, Ronnie Fieg creates limited edition of the first electrified high-performance model from BMW M GmbH and a unique one-off of the historic BMW M1 +++ World premiere of 2025 BMW XM Kith Concept at Art Basel Miami Beach +++

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BMW M Cars

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Lifestyle

BMW Skytop: Premium carmaker announces strictly limited-run small-series model for enthusiasts and collectors.

Fri Oct 11 00:01:00 CEST 2024Press Release

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+++ Roadster design study put smiles on faces of car fans at the Concorso d’Eleganza Villa d’Este 2024 +++ Hugely positive response inspires BMW to produce 50 examples of the elegant two-seater +++ Latest strictly limited-run special-edition model of the last few years +++

Lifestyle Products

Lifestyle

BMW M Motorsport and PUMA present second edition of the limited-run BMW Art Car Capsule Collection.

Mon Jun 10 10:00:00 CEST 2024Press Release

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+++ Unique special collection pays homage to the legendary first-ever BMW Art Car from 1975 +++ Full summer outfit consists of shirt, shorts, T-shirts, cap and sneakers +++ Design takes its cues from the BMW 3.0 CSL created by Alexander Calder +++

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Lifestyle

World premiere in Cannes: the BMW XM Mystique Allure, inspired by Naomi Campbell.

Thu May 16 10:00:00 CEST 2024Press Release

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+++ One-of-a-kind creation is the latest product of the collaboration between BMW and the British supermodel +++ High performance meets haute couture +++ Presentation during the Cannes Film Festival +++ BMW is Official Automotive Partner of the renowned festival for the third year in succession +++

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BMW M Cars

Lifestyle Events

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Lifestyle

BMW M Motorsport and LEGO® celebrate passion for racing with a new model set.

Mon Mar 04 10:00:00 CET 2024Press Release

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+++ BMW M Hybrid V8 and BMW M4 GT3 now available as 676-piece Speed Champions set +++ Miniature-scale replicas with authentic design details +++ Magic of Le Mans not only for kids +++

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BMW M Cars

Coupé

BMW M Motorsport

Lifestyle Products

Lifestyle

BMW M Motorsport and PUMA present limited-edition BMW Art Car Capsule Collection inspired by Roy Lichtenstein.

Fri Dec 15 09:00:00 CET 2023Press Release

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+++ Exclusive BMW Lifestyle collection marks the 100th birthday of the prominent pop artist +++ Full outfit consisting of jacket, trousers, T-shirt, cap and sneakers +++ Design takes its cues from the BMW Art Car created by Lichtenstein in 1977 +++

Lifestyle Products

Lifestyle

BMW Exploro bikes: new special edition combines innovative technology with progressive design.

Mon Jul 03 10:00:00 CEST 2023Press Release

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+++ BMW links up with history-rich Italian bike maker 3T +++ Six new bicycles available from the BMW Lifestyle Shop +++ Gravel, road and urban bikes offer the joy of riding across a wide variety of scenarios +++ All models will also be available in their own electrified version +++

Lifestyle Products

Lifestyle

World premiere at the Port de Cannes: BMW and TYDE present THE ICON.

Wed May 17 12:30:00 CEST 2023Press Release

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+++ Official unveiling at the 76th Cannes Film Festival +++ BMW underscores its leading role in the development of innovative solutions for emission-free mobility and progressive luxury +++ Collaborative project from BMW and boat maker TYDE with a design concept by Designworks +++ High-voltage batteries from BMW i supply powerful electric drive system +++ Soundtrack the work of film score composer Hans Zimmer +++

Lifestyle Products

Lifestyle

FREUDE (“joy”) forever from the start. BMW presents the iconic BMW Baby Racer in a new, sporty design.

Thu Apr 06 09:00:00 CEST 2023Press Release

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+++ BMW Baby Racer: the fourth generation of this iconic design brings FREUDE to our youngest customers +++ A quiet and durable companion thanks to whisper wheels made from recycled material and a comprehensive supply of spare parts +++ Available in three different colour options, and made in Bavaria

Lifestyle Products

Lifestyle

BMW Lifestyle launches GOODS WITH FREUDE collection. Sustainable, individual, and minimalist.

Wed Nov 23 08:00:00 CET 2022Press Kit

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BMW reorients its lifestyle collection with GOODS WITH FREUDE - Collection boasts minimalist design and great versatility in terms of combination with other items - Sustainable thanks to organic cotton and recycled nylon and down - GOODS WITH FREUDE is geared towards a younger target group and lifestyle enthusiasts - Co-creator and artist Joshua Vides has embodied understated cool in his limited edition

Lifestyle Products

Lifestyle

Sustainability, Responsibility

BMW and Kith start Season 2 of their successful collaboration with the BMW i4 M50.

Fri Sep 30 15:00:00 CEST 2022Press Kit

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Highly limited edition of the fully electric Performance BMW M vehicle with unique Kith features +++ Historic BMW 1602 from 1972 electrified and adorned with design details by Ronnie Fieg +++ Lifestyle collection available worldwide in Kith stores and online +++

BMW M Cars

i4 M50

Lifestyle Products

Lifestyle

The new BMW i7 progressively staged: Star photographer Nick Knight creates expressive futuristic photo series.

Thu May 12 10:00:00 CEST 2022Press Release

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+++ Launch campaign of the new BMW i7 is staged by one of the most visionary and influential fashion photographers of our time +++ Unique photo and video concept turns classic viewing habits on their head +++ The art of seeing tomorrow with new eyes: This is Forwardism +++

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BMW i

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Lifestyle

The BMW Bike Generation IV. New wave of BMW bicycles convinces all over again with innovative technologies and elegant design.

Fri Jul 05 10:00:00 CEST 2019Press Release

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Munich. From sports performance to future-focused electric mobility, customers have enjoyed the signature BMW experience using pedal power as well as horsepower for over 70 years now. The new generation of bikes from BMW shares a design language but specialises in various different themes. And all the models have the distinctive BMW logo inserted into their front frame triangle.

Lifestyle

Lifestyle Products