Videoclip to present the Big Love project

Amatrice (Rieti), 5 October 2017. Alessandro Zanardi, brand ambassador of BMW Italia, and Gianmarco Tamberi, the high jumper "friend of the brand" for the German automaker met with sixty students at the Centro Giovani 2.0 in Amatrice to share stories of resilience and hope. From left, Gianmarco Tamberi, Valerio Neri, General Manager of Save The Children; Sergio Solero, President and CEO of BMW Italia; and Alessandro Zanardi (10/2017).

Amatrice (Rieti), 5 October 2017. Alessandro Zanardi, brand ambassador of BMW Italia, and Gianmarco Tamberi, the high jumper "friend of the brand" for the German automaker met with sixty students at the Centro Giovani 2.0 in Amatrice to share stories of resilience and hope. From left, Gianmarco Tamberi, Valerio Neri, General Manager of Save The Children; Sergio Solero, President and CEO of BMW Italia; and Alessandro Zanardi (10/2017).

Amatrice (Rieti), 5 October 2017. Alessandro Zanardi, brand ambassador of BMW Italia, and Gianmarco Tamberi, the high jumper "friend of the brand" for the German automaker met with sixty students at the Centro Giovani 2.0 in Amatrice to share stories of resilience and hope. From left, Gianmarco Tamberi, Valerio Neri, General Manager of Save The Children; Sergio Solero, President and CEO of BMW Italia; and Alessandro Zanardi (10/2017).

Short documentary about the creation of the vehicle sounds of the "Neue Klasse"

English-speaking podcast with Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

The film showcases the rapid transformation of the automotive industry and poses the question: How fast will the transition to electromobility progress? It first highlights the increasing demand for electric vehicles, accompanied by dynamic production imagery. The growing BEV share in the production network is illustrated through key milestones. The film emphasises production flexibility, demonstrating BMW's ability to adapt quickly to market developments with its ICE, hybrid, and BEV plants. The global expansion of electromobility is highlighted by the establishment of new fully electric production sites in Debrecen (2025) and Munich (2027). The film concludes with BMW Group's vision: "We don't predict the future - we build it." The future of electromobility is not just anticipated - it is actively shaped.