AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.

Teleoperated Valet Parking showcases one way of a driverless parking experience of the future.

The Video App offers a range of entertainment including both live channels and on-demand media libraries in the categories of news, sports, children's entertainment, movies and series (images shows content specific to Germany).

In-Car gaming with Bluetooth controllers will be made available over-the-air for BMW Operating System 9 over the course of 2024.

In conjunction with BMW Digital Premium the ConnectedDrive Store in BMW Operating System 9 offers an ever evolving range of apps. (images shows content specific to Germany).

Pre-chamber combustion patented by BMW celebrates its premiere. High-efficiency new development makes its series production debut in BMW M models and enables a significant reduction in fuel consumption under high loads. New ignition process is a prime example of the transfer of technology from racing cars to series-production models and helps to meet the requirements of the EU7 standard. Production of the BMW M3 and BMW M4 with BMW M Ignite technology begins in July 2026; the new engine technology will be available for the BMW M2 from August 2026.

The BMW Group is industrialising its Virtual Factory, with production planners continuously scaling applications in the digital twins of over 30 production sites to accelerate production planning worldwide. What once required several weeks of real-world modifications and testing can now be precisely simulated in the BMW Group's Virtual Factory.