Driving Shots, outdoor, Day and Design and Charging BMW iX, Production Dingolfing, Wind Tunnel

The BMW iX Flow featuring E Ink is a world premiere of a vehicle that can actually change the way it looks digitally. It can change its entire exterior color. With the BMW iX Flow we are pioneering a technology which opens a new dimension for design, personalization and self expression, creating customer value both in the interior and the exterior.

The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 1 – The Monolith: Interviews about the process of exterior design with Kai Langer (Head of BMW i Design), Dirk Müller-Stolz (Head of BMW i Exterior Design) and Sawyer Li (Exterior Designer). The minimalist, bold and iconic exterior design is visually transported in this episode, that feels reduced and sculptural - thus almost mystic. A monolith functions as a symbolic/aesthetic motive throughout the episode.

The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 2: Focus of episode 2 is interior design and interviewpartners are: Matthias Junghanns (Head of BMW i Interior Design), Simon Sebastian (Interior Designer) and Daniela Bohlinger (Head of BMW Group Design Sustainability). The concept of minimalism is also reflected within the interior-design, that surprises with an inviting, boutique-like atmosphere and an transcendent quality. Several, now pastel colored monoliths are part of the set-design, mixed with floral attributes in Ikebana-like-fashion.