In conjunction with BMW Digital Premium the ConnectedDrive Store in BMW Operating System 9 offers an ever evolving range of apps. (images shows content specific to Germany).

Development demo at CES 2024: BMW voice assistant becomes the ultimate vehicle expert with the help of the Alexa Large Language Model (LLM)..

AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.

Teleoperated Valet Parking showcases one way of a driverless parking experience of the future.

The Video App offers a range of entertainment including both live channels and on-demand media libraries in the categories of news, sports, children's entertainment, movies and series (images shows content specific to Germany).

In-Car gaming with Bluetooth controllers will be made available over-the-air for BMW Operating System 9 over the course of 2024.

BMW ActiveE - Trailer: beauty shot sky: driving shots incl. inboard, exterior and interior design, BMW ConnectedDrive / Exterior and Interior Design: front and side view, headlights, Power dome, EDrive logo, BMW logo, roof, rear view, AcitveE Logo, Cockpit, steering wheel, control display, charging system (tank cover, docking of charging cable, control display, battery-charging station, disconnecting charging)cable, BMW ConnectedDrive, cell phone, display (charging condition, range, temperature, air-conditioning system, searching for battery-charging station) / Driving shots (incl. inboard) / Beauty Shots / Animation: electric power train BMW ActiveE.

The BMW Group is industrialising its Virtual Factory, with production planners continuously scaling applications in the digital twins of over 30 production sites to accelerate production planning worldwide. What once required several weeks of real-world modifications and testing can now be precisely simulated in the BMW Group's Virtual Factory.