The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 2: Focus of episode 2 is interior design and interviewpartners are: Matthias Junghanns (Head of BMW i Interior Design), Simon Sebastian (Interior Designer) and Daniela Bohlinger (Head of BMW Group Design Sustainability). The concept of minimalism is also reflected within the interior-design, that surprises with an inviting, boutique-like atmosphere and an transcendent quality. Several, now pastel colored monoliths are part of the set-design, mixed with floral attributes in Ikebana-like-fashion.

Automated Valet Parking incl. autonomous driving and charging

The video starts at sunrise. Both cars are standing in a snow covered setting and the camera moves slowly over them. After that, a close-up of the front lights follows and the turning on of the lights is perfectly in sync with the music. Other interior detail shots of both cars come next, followed by exterior (detail) shots. A shot from behind shows the now sunlit mountains in the back. The reflexion of the lights can be seen, illustrating that they are now preparing to drive. After a short look at the snow covered mountains, the driver’s hand can be seen controlling the car. Dynamic (drone)shots follow the cars as they drive on white roads. A variety of shots – wide to close up – demonstrate the cars as they drive and drift alone and together on the snow. At the end, a drone shot shows the cars slowly moving towards their original position and the logo fades in, the sun is now almost setting down again.