The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 1 – The Monolith: Interviews about the process of exterior design with Kai Langer (Head of BMW i Design), Dirk Müller-Stolz (Head of BMW i Exterior Design) and Sawyer Li (Exterior Designer). The minimalist, bold and iconic exterior design is visually transported in this episode, that feels reduced and sculptural - thus almost mystic. A monolith functions as a symbolic/aesthetic motive throughout the episode.

The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 2: Focus of episode 2 is interior design and interviewpartners are: Matthias Junghanns (Head of BMW i Interior Design), Simon Sebastian (Interior Designer) and Daniela Bohlinger (Head of BMW Group Design Sustainability). The concept of minimalism is also reflected within the interior-design, that surprises with an inviting, boutique-like atmosphere and an transcendent quality. Several, now pastel colored monoliths are part of the set-design, mixed with floral attributes in Ikebana-like-fashion.

Staging of the executives + Communication of content and brand message

Automated Valet Parking incl. autonomous driving and charging