Media Set  

MINI USA Announces Drop of New MINI Red Line Edition.

Wed Apr 08 20:00:00 CEST 2026Press Release

Woodcliff Lake, NJ: MINI USA announces the MINI Red Line Edition for Model Year 2026. This next special edition model will be available exclusively on the MINI Cooper S 4-Door and is the latest entry in the brand’s ongoing series of limited-run special edition variants.

MINI
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Special Vehicles
 
 
Media Set  

A new level of personalization: Special custom-crafted MINI Convertible built at Plant Oxford.

Tue Apr 07 18:06:00 CEST 2026Press Release

Woodcliff Lake, NJ: MINI has custom-crafted a special one-off John Cooper Works Convertible for a longtime MINI enthusiast in the U.S., representing a new depth of factory-led personalization by MINI Plant

F67
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MINI Convertible
 
 
Media Set  

MINI USA Announces Return of Oxford Edition Countryman With 2027 Model Year Countryman Model Updates.

Tue Mar 31 22:55:00 CEST 2026Press Release

Top

Woodcliff Lake, NJ: MINI USA announces the availability of the 2027 model year MINI Countryman model lineup as of March 2026 production. The MINI Countryman lineup in the U.S. includes the MINI Countryman S ALL4, the MINI Countryman SE All4 electric, and the MINI John Cooper Works Countryman ALL4.

U25
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MINI Countryman
 
 
Media Set  

Pure driving fun: the MINI JCW conquers the legendary “Tail of the Dragon”.

Wed Mar 25 00:01:00 CET 2026Press Release

With 318 bends over a distance of 17.7 kilometres, the 'Tail of the Dragon' is considered one of the most dangerous roads in the world. On the border between the US states of North Carolina and Tennessee, the MINI John Cooper Works impresses with top-performance and agility combined with absolute confidence.

MINI
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John Cooper Works
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John Cooper Works
 
 
Media Set  

THE MINI COUNTRYMAN ACCESSORIZED FOR THE OUTDOOR ADVENTURIST – EXPANDED VEHICLE ACCESSORY OFFERING THROUGH SPECIAL PORT-INSTALLATION PROGRAM.

Tue Mar 24 17:52:00 CET 2026Press Release

Woodcliff Lake, NJ – March 24, 2026 – Whether it is winter, spring, summer, or fall - the new MINI Countryman ALL4 is the perfect companion for the outdoor sports enthusiast. To heighten the vehicle’s versatility, MINI USA has made available a select catalogue of accessories that offer the adventurist more rugged capabilities and appearances, along with cargo and protection solutions. Most notably, MINI USA has bundled a selection of the most popular ...

MINI Optional Extras, Accessories
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MINI
 
 
Media Set  

MINI CELEBRATES 25 YEARS OF THE MODERN MINI BRAND, WITH 24 YEARS IN AMERICA, SURPASSING 1 MILLION U.S. SALES.*

Fri Mar 20 14:45:00 CET 2026Press Release

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Woodcliff Lake, NJ – March 19, 2026 – The modern MINI brand marks its 25th anniversary worldwide, celebrating a quarter century of distinctive design, driving excitement, and passionate community around models that now include the MINI Cooper, MINI Cooper S, MINI Countryman, and the MINI Convertible.

Corporate
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MINI
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Corporate Events
 
 
Media Set  

MINI USA AND JOHN COOPER WORKS RACE TEAM TO TAKE ON “RALLY IN THE 100 ACRE WOOD”, ROUND TWO IN THE 2026 ARA NATIONAL CHAMPIONSHIP.

Thu Mar 12 19:00:00 CET 2026Press Release

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Woodcliff Lake, NJ – March 12, 2026 – MINI USA and the John Cooper Works Race team are preparing for the next competition in the 2026 American Rally Association (ARA) National Championship. The 2026 “Rally in the 100 Acre Wood” will take place on March 13–14, in Salem and Potosi, Missouri, as a premier event in the ARA National Championship Series. Known for its high-speed gravel roads and the famous Cattle Guard Jump, this 30th running of the event will ...

John Cooper Works
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Sports
 
 
Media Set  

Postcard Story. The MINI JCW Countryman in Asheville.

Wed Mar 11 17:00:00 CET 2026Press Release

Top performance, maximum comfort, and modern driver assistance systems: the MINI JCW Countryman is the perfect companion for a visit to Asheville in the state of North Carolina.

MINI
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John Cooper Works
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John Cooper Works Countryman
 
 
Media Set  

MINI 1965 Victory Edition: A Motorsport Legend for the Present Day.

Wed Feb 25 00:01:00 CET 2026Press Release

Woodcliff Lake, NJ – February 25, 2026 – Motorsport is deeply rooted in the history of Monte Carlo, and MINI has achieved tremendous success there - particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, impressive performance, and nimble agility under extreme weather conditions. These are attributes ...

MINI
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John Cooper Works
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MINI Electric
 
 
Media Set  

ICONIC BIENNIAL RALLY, “MINI TAKES THE STATES” RETURNS IN 2026 WITH THREE-WEEKEND, NINE-CITY ADVENTURE ACROSS THREE STATES.

Tue Feb 24 21:00:00 CET 2026Press Release

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Woodcliff Lake, NJ – February 19, 2026 – MINI USA is revving up for its 20th year with the boldest MINI TAKES THE STATES (MTTS) yet – a trio of long-weekend rallies stretching from the iconic PCH to the legendary Adirondacks to the scenic Florida Keys. The three state, nine-city adventure will cruise some of the country’s most unforgettable roads in the west, northeast and the south, celebrating MINI’s spirited community that knows how to have fun and ...

MINI Driving Experience
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MINI
 
 
Media Set  

USA AND JOHN COOPER WORKS RACE TEAM PODIUM AT AMERICAN RALLY ASSOCIATION 2026 NATIONAL SEASON OPENER.

Wed Feb 11 22:45:00 CET 2026Press Release

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Woodcliff Lake, NJ – February 11, 2026 – MINI USA and the John Cooper Works Race Team secured a podium finish this past weekend February 6-7 at the Sno*Drift Rally in Atlanta, Michigan, the American Rally Association’s (ARA) 2026 season opener.

MINI
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Sports
 
 
Media Set  

Production milestone for BMW Group Plant Hams Hall: British engine plant celebrates 25 years

Mon Feb 09 18:25:00 CET 2026Press Release

+++ 25 years of successful engine production +++ Drive trains for MINI, BMW and Rolls-Royce +++ More than 7.6 million engines produced +++ 61% reduction in energy use per engine built since the start of full production +++

Environment
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Hams Hall
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Sites
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Technology
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Technology
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People
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Locations
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Production Plants
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Heritage
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Drive Technologies
 
 
Media Set  

MINI USA AND JOHN COOPER WORKS RACE TEAM ROAR INTO RALLYING FOR ALL-OUT 2026 ARA SEASON.

Tue Feb 03 22:05:00 CET 2026Press Release

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Woodcliff Lake, NJ – February 3, 2026 – MINI USA announces its factory-backed entry into the full 2026 American Rally Association (ARA) season in collaboration with long-standing partner LAP Motorsports to campaign two rally-prepped vehicles: a MINI John Cooper Works Countryman ALL4 and an iconic 2-door MINI Cooper S.

F66
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MINI
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John Cooper Works
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John Cooper Works
 
 
Media Set  

MINI USA OFFERS COMPELLING JOHN COOPER WORKS ACCESSORIES FOR 2026, HIGHLIGHTING RACE-INSPIRED LOOK OF PERFORMANCE.

Wed Jan 28 20:30:00 CET 2026Press Release

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Woodcliff Lake, NJ – January 28, 2025 – MINI USA announces the expansion of its John Cooper Works (JCW) Accessories lineup available through the Port-Installation Program, giving customers a more seamless and integrated way to personalize their MINI before it even arrives at the dealership.

John Cooper Works
 
 
Media Set  

British creativity meets MINI charm: The MINI Paul Smith Edition - from the runway to the roads.

Wed Jan 21 20:35:00 CET 2026Press Release

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With the MINI Paul Smith Edition, two iconic British brands are writing another chapter in their shared success story, combining British style with unmistakable design.

MINI
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MINI
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MINI Electric
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3 Door
 
 
Media Set  

Successful year for MINI: Strong sales increase in all regions – resulting in over 100,000 fully electric vehicles delivered in 2025.

Mon Jan 12 17:00:00 CET 2026Press Release

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+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++

Finance, Facts, Figures
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Corporate
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MINI
 
 
Media Set  

MINI ADDS VALUE-DRIVEN OXFORD EDITION COUNTRYMAN S ALL4 TO THE LINEUP

Fri Nov 07 21:00:00 CET 2025Press Release

Woodcliff Lake, NJ – November 7, 2025 – MINI USA today announced the addition of the new 2026 MINI Oxford Edition Countryman S ALL4. This new model expands MINI’s range of value-driven offerings, showcasing the brand’s continued commitment to performance, design, and innovation

U25
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MINI Countryman
 
  
Media Set  

British with a twist: The MINI Paul Smith Edition.

Wed Oct 29 14:15:00 CET 2025Press Release

The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.

MINI
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MINI
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MINI Electric
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3 Door
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5 Door
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MINI Convertible
 
 
Media Set  

MINI USA Activates in Austin with Sports Illustrated: Club SI at Turn 12 and a Fireside Chat with Charlie Cooper.

Fri Oct 17 20:00:00 CEST 2025Press Release

Woodcliff Lake, NJ – October 17, 2025 – MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. Across the October 17–19 race weekend, MINI will have a presence inside Club SI at Turn 12—the premier trackside hospitality at Circuit of the Americas (COTA). Guests will enjoy elevated hospitality and unbeatable views of Turn 12, along with product experiences and MINI motorsports memorabilia throughout ...

MINI
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Lifestyle
 
 
Media Set  

MINI USA Partners with Red Bull to Drive Creativity and Culture at the 2025 Red Bull Dance Your Style World Final in Los Angeles.

Fri Oct 10 22:35:00 CEST 2025Press Release

Woodcliff Lake, NJ – October 10, 2025 – MINI USA is proud to announce its sponsorship of the 2025 Red Bull Dance Your Style World Final, taking place for the first time in the United States at the Intuit Dome in Los Angeles on October 11. As part of MINI’s ongoing commitment to champion individuality, creativity, and community, the partnership celebrates the energy and self-expression that define both street dance and the MINI brand with the energy of Red ...

MINI
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Lifestyle