Short documentary about the creation of the vehicle sounds of the "Neue Klasse"

Short documentary about the creation of the vehicle sounds of the "Neue Klasse"

On Location / Stills / Fahrszenen

Production, paint work, customizing

Production, paint work, customizing

Short documentary about the creation of the vehicle sounds of the "Neue Klasse"

English-speaking podcast with Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

The film showcases the rapid transformation of the automotive industry and poses the question: How fast will the transition to electromobility progress? It first highlights the increasing demand for electric vehicles, accompanied by dynamic production imagery. The growing BEV share in the production network is illustrated through key milestones. The film emphasises production flexibility, demonstrating BMW’s ability to adapt quickly to market developments with its ICE, hybrid, and BEV plants. The global expansion of electromobility is highlighted by the establishment of new fully electric production sites in Debrecen (2025) and Munich (2027). The film concludes with BMW Group’s vision: "We don't predict the future – we build it." The future of electromobility is not just anticipated – it is actively shaped.

The film showcases the rapid transformation of the automotive industry and poses the question: How fast will the transition to electromobility progress? It first highlights the increasing demand for electric vehicles, accompanied by dynamic production imagery. The growing BEV share in the production network is illustrated through key milestones. The film emphasises production flexibility, demonstrating BMW's ability to adapt quickly to market developments with its ICE, hybrid, and BEV plants. The global expansion of electromobility is highlighted by the establishment of new fully electric production sites in Debrecen (2025) and Munich (2027). The film concludes with BMW Group's vision: "We don't predict the future - we build it." The future of electromobility is not just anticipated - it is actively shaped.

Jens Klingmann is testing the VDX on the testtrack in Spartanburg.

The film describes the functionality of the new BMW control unit, including the driving coordinator, called Heart of Joy. We begin in a dark room where the control unit itself is shown from various angles. With a flight through the interior of the Heart of Joy, we land in a collage that showcases BMW’s expertise and experience in developing the typical BMW driving pleasure. Next, we see an X-ray view of the Neue Klasse show car, where the drivetrain, including simplified data streams of the driving coordinator, is displayed. During a curve, force arrows at the wheels explain how the driving coordinator regulates. This is repeated in the next scene during an evasive maneuver on a snow-covered road. Subsequently, we are in an Italian mountain village where the smooth gliding and elegant stopping of the new drive are shown. We end the film with a dynamic driving collage of the Neue Klasse show car.