New communication tool for staying in contact with the worldwide MINI community. Online registration possible as of now. The launch of the web platform with up-to-date information, photos and videos in hallmark MINI style is imminent.
In the all-electric BMW i4, an optimum balance between a range of disciplines ensures the sporty flair that is the hallmark of the brand. Integrated BMW development expertise for precise handling, fascinating cornering dynamics, balanced comfort and excellent workmanship.
New sales record secures BMW M GmbH’s market leadership in the performance and high-performance automobile segment.
“Spirit of Passion” by Kingston Custom.
Interview with Pieter Nota on digitalisation, the new sales and marketing strategy and the industry’s best customer experience
Title successfully defended. The MINI John Cooper Works Buggy has won the Rally Dakar for the second time in a row following the 2020 win. This time it was record winner Stéphane Peterhansel (FRA) and his co-driver Edouard Boulanger (FRA) who topped the podium after twelve stages through the Saudi Arabian desert.
"Explore the unexpected" is the motto of the eighth edition of the BMW Motorrad International GS Trophy, which will take place in late summer 2022.
BMW Digital Key Plus offers customers a convenient and secure keyless access system.
The BMW iDrive celebrates 20 years at the all-digital CES2021. A paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.
BMW Group sells 2,324,809 units in 2020 (-8.4%) +++ BMW Q4 sales up 4.3% from previous year (600,799 vehicles) +++ Sales of electrified vehicles increase by a third (+31.8%) +++ As promised: BMW Group meets EU CO2 fleet targets in 2020 +++ Pieter Nota: “Responded to the effects of the corona pandemic with agility in sales management and production. Have overfulfilled EU CO2 fleet targets with under 100 g/km.” +++
+++ High level of supply chain flexibility speeds up transformation towards e-mobility +++ Extensive measures to ensure compliance with environmental and social standards and secure access to many critical raw materials +++ Sustainability measures in supply chain delivering results: CO2 emissions reduced by 17% in BMW iX +++ Wendt: “Sustainability is an integral part of all purchasing activities” +++
BMW Group’s new technology flagship completes an intense tuning programme for drive and suspension systems – electric motors, four-wheel drive, charging technology, high-voltage batteries and heat management complete stress test in extremely cold conditions.
Spectacular racing, big prize money, award presentations, sensational world firsts: BMW SIM Live, which this year was streamed as an online event due to the pandemic, represented the grand finale of the 2020 BMW Motorsport SIM Racing season and served up a show full of highlights.
The successful digital campaign revolving around the virtual Eldorado of emotional BMW M moments showcases one-offs as well as the future.
In the 2020/21 winter season, the BMW Group presents its new technology flagship, the BMW iX as part of the world cups for biathlon, bob and skeleton, as well as luge.
New vehicle architectures offer additional freedom when it comes to the planned expansion of the model range – hallmark performance with an emission-free drivetrain will sharpen the distinctive profile of the John Cooper Works brand.
Luxury and individual style at the highest level are what characterise the new shuttle car for the exclusive hotel in the South African metropolis - the creative ideas of sculptor Nic Bladen, outstanding workmanship and inspirations from nature turn a BMW 745Le xDrive into a work of art on wheels.
A round trip by car is a good way to experience the diversity of the island state's landscapes in the North Atlantic. The road network is thin and four-wheel drive is highly recommended for some excursions. The MINI Cooper S Countryman ALL4 can prove its talent as a robust all-rounder for any terrain on a tour to discover and explore fjords, lakes, glaciers, geysers and volcanoes.
World’s most sustainable automotive company.
The development of the new BMW M4 GT3 is in full swing – and BMW M Motorsport can count on the support of a number of proven, strong technology partners. They are contributing components for various areas of the new GT3 flagship. The collaboration with these technology partners is set to run for several years.
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The new BMW S 1000 R
MINI Vision Urbanaut. Make it your space.
The first ever BMW iX.
Seven principles for AI: BMW Group sets out code of ethics for the use of artificial intelligence.