BMW Asia, in a special collaboration with the Orchard Road Business Association (ORBA), has taken over the Mandarin Gallery (side wall) digital billboard to engage audiences and allow them to experience the new BMW 7 Series like never before. At 100m in height above street level, and 18m in width, this is the highest billboard in Singapore today and is in the heart of Orchard Road, the city's world-renowned shopping district.

BMW ActiveHybrid 7 - Animations (with descriptive text inserts German/English) and graphics: Brake Energy Regeneration (animation), Auto Start/Stop Function and Assist Mode ("boost" effect - animation), production (robots manufacturing a BMW ActiveHybrid 7 - animation), phantom image of a BMW ActiveHybrid 7 (complete car with view of engine and drive train, still graphic with German and English legend), section view of engine and transmission (still graphic with German and English legend), section view of 8-speed automatic transmission with electric motor (still graphic with German and English legend), section view of lithium-ion battery (still graphic with German and English legend) / City driving shots: in Munich city traffic (incl. various stops at traffic lights - illustrating the Auto Start/Stop Function) / Country road driving shots: in Bavaria (incl. various downhill drives - lithium-ion battery is charged by the electric motor when the driver releases the accelerator pedal and the car is coasting or when the brakes are operated) / Motorway driving shots: on German highway (incl. a passing manoeuvre - Assist Mode: when accelerating, the electric motor delivers additional power - "boost" effect) / On-board displays: rev counter with energy display, Hybrid graphics in the control display, rev counter with gear display / Exterior and interior design: complete shots, pans and details, door sill trim strip with 'ActiveHybrid 7' engraving, cockpit, rev counter, air-conditioning control unit, rear compartment with BMW Professional rear seat entertainment, comfort seats and extended rear air-conditioning, luggage compartment with lithium-ion battery housing / Statements Werner Bauer, Projektleiter BMW ActiveHybrid 7.

BMW 730d - Exterior design: front view, headlights, air intake, front camera, three-quarter side view, rear view, rear view camera, three-quarter rear view, exhaust pipe, 730d logo, side view, body belt line, rim, side view camera / Interior design and engine: cockpit, center console, gear shift lever, favPIOPourite buttons, BMW iDrive (demonstration navigation system, night view, iDrive controller, buttons, display), driver and front passenger seats, door lining, door handle, seat memory function, fond entertainment (TV monitors, rear seats, arm rest, stopp trick), boot, engine / Driving shots: driver gets into BMW 730d (Soft-Close-Automatic), starts engine, pulls away, driving shots on country road, car to car (front and rear view, onboard, Adaptive Brake Light), gear shift, select radio channel, Driving Dynamic Control "Sport, Sport+" in display, cockpit, POV country road, Speed Limit Info is activated (Head-up-Display), beauty shots BMW 730d sunset, rain bow, lighting sequence front, rear / BMW 750Li - Exterior design: front view, headlights, three-quarter side view, side view, body belt line, Hofmeister kink, three-quarter rear view, Logo 750Li, rear view, low angle (long shots, three-quarter side and rear view) / Interior design and engine: cockpit, center console, favourite buttons, Black Panel, gear shift lever, driver and front passenger seats, Crash-activated headrest, rear seats, door lining, seat memory function, fond entertainment, acting scene, 4-zone-automatic air conditioning, massage seat, engine / Driving shots: stills (in front of modern building, front and rear view), driver gets in, starts and pulls away, driving shots on country road (incl. onboard), gear shift, Driving Dynamic Control "Comfort" in display, car to car (front and rear view), stills in sunset (incl. lighting sequence front and rear view) / Beauty shots landscape / BMW Night Vision: BMW Night Vision is activated, POV driver, country road, bend, display thermal imaging camera, person is walking next to the road (incl. close-up), icon in Head-up-Display / Statements Adrian van Hooydonk, Director of Design BMW Cars.

The BMW Hydrogen 7 - Driving shots (Locations: Denmark, Northern Germany): country road, meadows, fields, alleys, on Öresund Bridge (Baltic Sea, incl. beauty shots), on Great Belt Bridge (Denmark) / Exterior design (in front of glass façade, at sea with off-shore wind power plants in the background) / Interior design and engine: several details incl. H2 display, view of engine compartment, engine is started / Driving shots, Berlin: in city traffic, past various well-known buildings (incl. onboard camera) / Filling procedure at the CEP (Clean Energy Partnership) TOTAL and Aral filling station in Berlin / BMW Hydrogen Technology (3D animation of tank and engine) / Exhibits, section model of car, hydrogen tank, engine: section model of car (hydrogen specific features such as engine or fuel supply uncovered), hydrogen boil-off valve in the roof, LEDs in the door locking knobs indicating emerging of gaseous hydrogen, switching between H2 mode and fuel mode incl. display, key button inside the car for opening the H2 tank lid, exhaust tail pipe for water vapour, hydrogen tank (section) inside the car, H2 tank lid opening, view of H2 tank from inside the car, section model of the tank (solo), engine exhibit / Hydrogen tank production at MAGNA STEYR / Tank vacuum burst test (2003) / Fire behaviour test (2003, comparison petrol/hydrogen tank) / Statements Dr. Joachim Wolf, Linde AG / Heat testing in France (2004) / Crash tests / Body test rig (2004) / Cold testing in Lapland (2005) / Hydrogen engine test rig (2006) / Statements Robert Barnsteiner, Head of team for functions of the LH2 fuel supply system / Production, Dingolfing plant (2005) / Record run in Miramas with driver Jörg Weidinger (France, 2004) / Hydrogen extraction / Elements: blue sky with moving clouds, sunrise, sun, solar collectors (paraboloidal reflectors), solar power plant, sea surf, flight from outer space towards the earth, water (surf, streams).

BMW 750i - Driving shots: tripod, following, over-shoulder driver, driving ahead, steering wheel, subjective on front wheel / Aerial shots / Exterior design: car driving in Corrida, front view, headlights, fog lamps, side indicator lights, door handle, rims, exterior mirrors being folded up, rear lights (on/off), rear view, 750i emblem, aerial, dolly shots, several shots by night, engine / Interior design: instrument panel, driver's seat, BMW emblem on the doorsill, door lining, steering wheel and controls, automatic selection lever, instrument cluster, controls centre console, iDrive, seat adjustment, storage compartment centre armrest (time-lapse), door knob, air conditioning centre console rear, rear seat bench, cup holder rear, vanity mirror at the rear / Acting scene golf course / BMW 750Li - Driving and aerial shots: see above BMW 750i / Exterior design: BMW 750Li ín front of hotel, dolly shots, front view, headlights (on/off), fog lights, radar eye, side indicators, bonnet, rim, side view, exterior mirrors being folded up, side sills, door, door handle, rear view, 750Li emblem, rear lights, aerial, boot / Engine: several shots / Interior design: instrument panel, automatic selection lever, steering wheel controls, instrument cluster (function), starter button/keys function, automatic climate control, centre console, storage compartment centre armrest, iDrive, seat, headrest, seat controls and adjustment (front and rear seats also with passenger including controls system), zoom-in BMW logo (door sill), rear seats ventilation in B pillar, vanity mirror at the rear, footrest at the rear, cooling box, door lining / Acting scene: hotel with chauffeur and passenger including driving shots / More driving shots on country road-like stretches and highway stretch at BMW's proving grounds (South France) / Statements Armin Hildisch, Project Manager BMW 7 Series: chassis, iDrive, design, engines, standard equipment and optional.