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Driving experience in a class of its own: BMW Vision Driving Experience shines in Shanghai with spectacular manoeuvres and gleaming paintwork.

22.04.2025Press Release

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+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.

Design issues, Concepts and Studies

Movie entertainment for social media: The new global “Relax. We Care.” campaign.

21.03.2025Press Release

No matter what happens, BMW is there for its customers. Always. This is also the message conveyed by the new BMW Customer Service annual campaign. This year’s short film, titled “The Thief”, features a marriage proposal, a thief and an exciting chase.

G45
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X3
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Lifestyle Products
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X3 xDrive30e
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Lifestyle

Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025

17.03.2025Press Release

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+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++

Corporate Finance, Facts, Figures
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Corporate
 

BMW Group Report 2024

17.03.2025Press Release

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Report on the BMW Group’s economic performance and its ecological and social contributions

Corporate Finance, Facts, Figures
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Corporate

VRRRRRRRRROOOOOOOOOOOOOOOOMMMMMMMMMM!!!!!! World Tour: BMW Art Car Collection celebrates 50th anniversary.

13.03.2025Press Release

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+++ "Rolling sculptures" from Alexander Calder’s first to Julie Mehretu’s latest +++ Largest exhibition project in the history of the collection spans all five continents +++ Collaborations with cultural institutions and art platforms +++ African Film and Media Arts Collective for filmmakers and media artists +++

Art Car
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Corporate
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Cultural Engagement




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