The film showcases the rapid transformation of the automotive industry and poses the question: How fast will the transition to electromobility progress? It first highlights the increasing demand for electric vehicles, accompanied by dynamic production imagery. The growing BEV share in the production network is illustrated through key milestones. The film emphasises production flexibility, demonstrating BMW's ability to adapt quickly to market developments with its ICE, hybrid, and BEV plants. The global expansion of electromobility is highlighted by the establishment of new fully electric production sites in Debrecen (2025) and Munich (2027). The film concludes with BMW Group's vision: "We don't predict the future - we build it." The future of electromobility is not just anticipated - it is actively shaped.

The new Aeroacoustic and E-Engine Center (AEZ) starts operations at the BMW Group's Research and Innovation Center (FIZ). The building consists of two halves: In addition to a multifunctional part with workshop, testing and measurement equipment as well as a prototype for high-voltage batteries and inverters, the AEZ is home to a technically unique wind tunnel. With a length of almost 100 m, a height of 45 m and a width of 25 m, it is the world's largest vertical acoustic wind tunnel and at the same time the quietest.

Audiopodcast to the BMW Group Sales Figures.

The edit film shows a dynamic cut of 1:25 minutes of the most important production steps in the production of MINI Countryman at the BMW Group plant in Leipzig in the order of the production process: Press Shop, Body Shop, Conveyor Belts in the Foyer, Paint Shop, Assembly, Testing and Finish Area, Exterior Plastic Components.

Explanatory video of the round cell production (pilot line) in the CMCC in Parsdorf

Staging of the executives + Communication of content and brand message

BMW Asia, in a special collaboration with the Orchard Road Business Association (ORBA), has taken over the Mandarin Gallery (side wall) digital billboard to engage audiences and allow them to experience the new BMW 7 Series like never before. At 100m in height above street level, and 18m in width, this is the highest billboard in Singapore today and is in the heart of Orchard Road, the city's world-renowned shopping district.