PressClub India · Article.
The Iconic side of Thrill: The new BMW 3 Series Gran Limousine Iconic Edition launched in India.
14.10.2021 Press Release
BMW India has launched the new BMW 3 Series Gran Limousine Iconic Edition in the country. Locally produced at BMW Group Plant Chennai exclusively for the Indian market, the car is available in both petrol and diesel variants at all BMW India dealerships from today onwards
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BMW India has launched the new BMW 3 Series Gran Limousine Iconic Edition in the country. Locally produced at BMW Group Plant Chennai exclusively for the Indian market, the car is available in both petrol and diesel variants at all BMW India dealerships from today onwards.
The long wheelbase ‘Gran Limousine’ Iconic Edition is a latest addition to the BMW 3 Series family. It is the long wheelbase version of the highly successful BMW 3 Series. It has been launched in India considering the clientele’s preference for long sedans. The new BMW 3 Series Gran Limousine Iconic Edition takes on the position of the longest, most spacious and comfortable car in its segment and sets a new benchmark in the class. It offers sportiness, comfort and innovations exclusively for the Indian market.
Mr. Vikram Pawah, President, BMW Group India said, “BMW India will celebrate this festive season with the launch of three fascinating limited editions across its product range. The 3 Series Gran Limousine has set a new standard in luxury with its elongated design, enhanced space, luxurious comfort and dynamic performance. We are delighted to present the new BMW 3 Series Gran Limousine Iconic Edition with an enhanced, unique and captivating character. It delivers sheer driving pleasure and indulges in superlative luxury, making it a perfect choice for individuals as well as their families. Limited units of this ‘Iconic Edition’ Gran Limousine are tailored with an innovative proposition that will attract young, progressive Indians who want a perfect combination of sporty performance and higher practicality for family usage in this segment.”
The new BMW 3 Series Gran Limousine Iconic Edition blends the joy of driving and the outstanding comfort of an extremely spacious sedan. The grandeur rises many notches higher, thanks to a modern design with a larger, elongated body and bigger rear doors. Due to the extended wheelbase, there is more room to unwind, more legroom for rear passengers and a pleasant seating experience even on long journeys. The powerful engine ensures thrilling performance and acceleration. The long list of indulgence features such as BMW Iconic Glow Kidney Grille, Exclusive Crystal Gear Shift Knob, Rear Seat Headrest Cushion, Panorama Glass Sunroof, Comfort Seats in front, bespoke ‘Vernasca’ leather upholstery, luxurious rear seat, Parking Assist with Reverse Assist, Ambient Lighting, BMW Live Cockpit Professional and Wireless Charging adds to its appeal.
The new BMW 3 Series Gran Limousine Iconic Edition is available in one diesel variant (BMW 320Ld Luxury Line) and one petrol variant (BMW 330Li Luxury Line) which are locally produced. The ex-showroom prices are –
BMW 330Li Iconic Edition : INR 53,50,000
BMW 320Ld Iconic Edition : INR 54,90,000
Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but exclude Road Tax, Tax Collected at Source (TCS), RTO statutory taxes/fees, other local tax cess levies and insurance. Price / options are subject to change without prior notice. *For further information, contact an authorised BMW dealer.
The new BMW 3 Series Gran Limousine Iconic Edition is available in three exciting metallic paintworks – Mineral White, Carbon Black and Cashmere Silver. Upholstery in Cognac | Black
Thanks to BMW India Financial Services, customized and flexible financial solutions can be designed as per individual requirements. BMW 360˚ offers exclusive packages with great value and peace of mind. Customers enjoy hassle-free ownership with low monthly payments, assured buy-back up to four years and flexible term-end options. Exclusive interest rates will also be applicable for a limited period.
Service Inclusive and Service Inclusive Plus further reduce cost of ownership. Customers can choose from a variety of service plans according to duration and mileage. The packages cover Condition Based Service (CBS) and maintenance work with plans ranging from 3 yrs / 40,000 kms to 10 yrs / 2,00,000 kms. Service Inclusive packages for the new BMW 3 Series Gran Limousine Iconic Edition start from INR 48262 for petrol variants and INR 65,018 for diesel variants. Additionally, the packages can be extended during the run time by just paying a differential amount. Repair Inclusive extends warranty benefits from third year of operation to maximum sixth year, after the completion of the standard two-year warranty period. For 3 years, unlimited mileage on the new BMW 3 Series Gran Limousine Iconic Edition, it costs INR 38,114 for both petrol and diesel variants.
The new BMW 3 Series Gran Limousine Iconic Edition
The exterior body design of the new BMW 3 Series Gran Limousine Iconic Edition blends the new, extremely precise design language and sporting aura of the BMW 3 Series with distinctive proportions. The unique character in long-wheelbase guise stems from an extra 110 millimetres of wheelbase and the associated increase in seating comfort and legroom in the rear compartment. Encompassing an exterior length of 4,819 millimeters and a 2,961-millimetre wheelbase, the exterior dimensions of the new BMW 3 Series Gran Limousine Iconic Edition outstrip those of any other car in its class.
Creating a striking front look is the large BMW Iconic Glow Kidney Grille with single surround for the two elements and LED headlights with extended features. The kidney grilles Iconic Glow lends the vehicle a unique radiance. LED lighting exclusively sets the scene for the BMW kidney grille and the zone in front of the vehicle from opening to starting and from switching off the ignition to locking the vehicle. BMW’s hallmark sporting prowess is embodied here by short overhangs, a long bonnet and a set-back passenger compartment. The model’s stretched silhouette underscores its inherent elegance and hints at the enviable spaciousness of the interior. A sporty look is created by the slim three-dimensional L- shaped LED taillights along with two large freeform tailpipes.
The interior is designed to accentuate grand cabin spaciousness with ample legroom in the rear compartment, which sets a new benchmark in the class. The comfort-oriented character is highlighted through improved padding and pampering Vernasca leather upholstery of the rear seats, newly designed headrest and the central armrest between the rear seats. The exclusive Crystal Gear Shift Knob lends the cockpit a modern look with its eye-catching facets and an illuminated "3" model logo for an even more elegant look at night. The rear seat comfort is further enhanced with Reat Seat Headrest Cushion and Coat Hanger with base carrier. The large 480 litres luggage compartment meets the needs of long-distance travel. The automatic tail-gate operation increases access convenience by enabling the boot lid to be opened / closed at the press of a button.
Welcome Light Carpet, projected from the side sill, welcomes passengers in glamorous style. Added to which, the car comes with illuminated door sill plates. The driver and front passenger settle into electrically adjustable Comfort Seats with Sensatec door trim. The driver-focused cockpit includes a sports leather steering wheel with multifunction buttons along with the instrument cluster / control display grouping. The modern design of the centre console with galvanic embellisher adds to the cabin’s premiumness. Filling up the cabin with a sense of spaciousness is the large Panorama sunroof. Ambient Lighting with six dimmable designs creates an atmosphere for every mood. In another model-specific feature, the ambient lighting also includes an illuminated contour strip on the back of the front seats. The three-zone automatic climate control with active carbon filters optimizes air quality. The optimised acoustic properties reduce noise levels and make the journey peaceful.
Thanks to unrivalled BMW TwinPower Turbo technology, the petrol and diesel engines meld maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The two-litre four-cylinder petrol engine of the BMW 330Li produces an output of 258 hp and maximum torque of 400 Nm at 1,550 – 4,400 rpm. The car accelerates from 0 -100 km / hr in just 6.2 seconds. The two-litre four-cylinder diesel engine of the BMW 320Ld produces an output of 190 hp and a maximum torque of 400 Nm at 1,750 – 2,500 rpm. The car accelerates from 0 -100 km / hr in just 7.6 seconds.
The eight speed steptronic sport automatic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, it comes with steering wheel paddle shifters and cruise control with braking function. Using Launch Control, ambitious drivers can achieve maximum acceleration with optimized traction from a standstill. Using the Driving Experience Control switch, the driver can choose between different driving modes to suit the driving conditions - ECO PRO, Comfort, Sport and Sport+.
A host of BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry. Modern cockpit concept BMW Live Cockpit Professional includes 3D Navigation, a 12.3-inch digital instrument display behind the steering wheel and a 10.25 inch Control Display. The occupants can operate a number of functions simply by speaking to their BMW Virtual Assistant. The smartphone holder integrated into the centre console allows inductive, Wireless Charging for mobile phones. Wireless Apple CarPlay® and Android Auto ensure seamless smartphone connection with the car to access several functions. The car has a Harman Kardon Surround Sound system with 16 loudspeakers.
Parking Assistant with Rear View Camera makes parking in tight spots easier. Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.
BMW EfficientDynamics includes features such as 8-speed Steptronic Sport Automatic Transmission, Auto Start-Stop, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and ECO PRO mode in Driving Experience Control.
BMW Safety technologies include six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.
If you have any queries, please contact:
BMW Group India
Abhay Dange, Director, Press and Corporate Affairs
Cell: +91 9910481013; Tel: + 91 124 4566600; Email: Abhay.Dange@bmw.in
Satchit Gayakwad, Press and Corporate Affairs
Cell: +91 9560725900; Tel: + 91 124 4566906; Email: Satchit.Gayakwad@bmw.in