PressClub India · Article.
BMW Mobile Studio to spread ‘Sheer Driving Pleasure’ in Mysore.
Fri Feb 24 11:29:00 CET 2017 Press Release
+ BMW Mobile Studio to cover 50 emerging markets across India in 2017. ++ Most fascinating BMW Product portfolio on special display and test drive.
Press Contact.
Abhay Dange
BMW Group
Tel: +91-124-456-6656
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Author.
Abhay Dange
BMW Group
Mysore. BMW India has introduced the BMW Mobile Studio - a one of its kind mobile showroom designed exclusively to showcase the most aspirational BMW products and services in over 50 emerging markets across India. The BMW Mobile Studio is hosted by Navnit Motors and will be stationed in Mysore from 25-26 February 2017 at Ground opposite Hotel Le Ruchi, Hunsur Road, Hinkal, Mysore – 570017.
BMW Mobile Studio is a state-of-the art mobile structure featuring a two car display, reception area, BMW lifestyle collection and a VIP lounge. Customers will have an opportunity to experience the performance of BMW sedans and SAVs (Sports Activity Vehicle). After getting a first-hand driving experience, the customers can address their queries and interests to the sales experts. The experts provide professional advice on all specifications, technology and features of the cars to give an overall view of the innovative BMW products, services and lifestyle accessories. Customers can also book their favourite BMW vehicles at the BMW Mobile Studio.
Mr. Frank Schloeder, President (act), BMW Group India said, “BMW Mobile Studio is not just a mobile showroom but an unparalleled luxury experience in itself. It offers customers and prospects first-hand experience of ‘Sheer Driving Pleasure’ to explore and experience our fascinating products and services in detail.”
Mr. Navnit Kachalia, Managing Director, Navnit Motors said, “The demand for luxury cars is increasing across emerging markets and the BMW Mobile Studio is a perfect platform for us to cater to this potential market. We are looking forward to showcase the dynamic BMW product range and services in Mysore.”
The BMW X5 and the all-new BMW 7 Series will be on display while the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, and the BMW X1 will be available for test drives to automobile enthusiasts visiting the BMW Mobile studio.
BMW Group India
With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with automobiles and motorcycles, the BMW Group's activities in India comprise of financial services for its premium clientele. Till date, BMW Group has invested 11.3 billion Indian Rupees (€ 167 million) in its subsidiaries in India. (BMW India –INR 4.9 billion (€ 69 million) and BMW Financial Services India – INR 6.4 billion (€ 98 million).
BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country.
If you have any queries, please contact:
BMW Group India
Abhay Dange, Press and Corporate Affairs
Cell: +91 9910481013, Tel: + 91 124 4566 600, Fax: + 91 124 4566 612, Email: Abhay.Dange@bmw.in
Satchit Gayakwad, Press and Corporate Affairs
Cell: +91 95 607 25900, Tel: + 91 124 4566 906, Fax: + 91 124 4566 612, Email: Satchit.gayakwad@bmw.in
Internet: www.bmw.in