BMW India introduces BMW xDrive Experience in India.

Kochi. BMW India has launched the BMW xDrive Experience in India. The BMW xDrive Experience has been kick-started in Kochi today and will be held from 13 - 14 May 2017 at the specially designed off road course.

The BMW xDrive Experience will be hosted in 12 cities across India, showcasing the dynamic prowess of the BMW Sports Activity Vehicles (SAVs). The BMW xDrive Experience will be held in Kochi, Bangalore, Chennai, Hyderabad, Jaipur, Lucknow, Delhi, Goa, Pune, Raipur, Kolkata and Mumbai.

Mr. Vikram Pawah, President, BMW Group India, said, “The BMW xDrive Experience is designed to demonstrate the prowess of the intelligent BMW xDrive in challenging outdoor environment.The intelligent systems in BMW Sports Activity Vehicles enable participants to drive their vehicles like a sports car on an off road terrain. BMW xDrive Experience Tour will deliver a guaranteed thrilling experience under the expert supervision of our certified driver trainers.”

The BMW xDrive Experience showcases the sophisticated technology of BMW Sports Activity Vehicles (SAVs) such as BMW X1, BMW X3, BMW X5 and BMW X6. Under the expert guidance of internationally certified BMW trainers, participants will get to experience the extraordinary control, manoeuvrability and the grit of signature BMW xDrive technology on specially designed off-road track.

Sports Activity Vehicle (SAV)

The Sports Activity Vehicle (SAV) segment was created by BMW. The introduction of the BMW X5 in 1999 opened up totally new dimensions for all-wheel drive vehicles. The BMW X5 is a Sports Activity Vehicle with off-road capabilities that could be driven like a sports car. The concept of the BMW X5 encompassed the development of all-terrain models with a clear orientation towards luxury. The BMW X5 captured the imagination of its customers with a level of dynamic performance unmatched among its off-road peers. With the BMW X3, BMW picked up the pioneering baton once more and introduced the SAV concept into the midsize segment. The BMW X3 was born with more compact dimensions than the BMW X5 and even more agile handling. With the BMW X6, BMW offered an entirely new type of car, a unique design concept and driving dynamics never seen before – the world’s first Sports Activity Coupé. It unites apparent opposites, such as size with agility and sportiness with elegance. The Sports Activity Vehicle segment was further redefined with launch of the BMW X1.The BMW X1 is the world’s first Compact Sports Activity Vehicle with a young and modern character.  With its agility and versatility, the BMW X1 guaranteed a new driving experience in the premium compact SAV segment.

BMW xDrive

The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles. BMW xDrive splits drive variably to the front and rear axles to suit the driving situation and the surface. Under normal driving conditions xDrive works with a basic 40/60 torque split front and rear. If there is any sudden change in requirements on account of differences in the friction values between the road surface and the driven wheels or because of the driving situation, the torque split can be varied within a fraction of a second without the driver even becoming aware of the change.

In contrast to other manufacturers, who use all-wheel drive principally to make up for the shortfall in traction suffered by front-wheel-drive vehicles, BMW tunes its xDrive system to provide handling typical of rear-wheel drive. Even in normal situations on the road, all-wheel-drive BMW models send the lion’s share of drive to the rear wheels.

Intelligent and variable.

Starting from a distribution between front and rear axle of 40:60 as is prevalent in normal driving situations, the power distribution can be altered to continuously variable levels. According to the requirements of driving dynamics, the power transmission proportion may vary between 50:50 and 0:100 per cent. Thus, xDrive uniquely enhances directional stability and driving dynamics when taking bends at speed.

Action, not reaction: xDrive "thinks" for the driver and acts instantaneously.

With BMW xDrive reacting within fractions of a second, the system offers enormous advantages in terms of traction. When setting out on slippery or loose ground, for example, the time-lag between the loss of wheel grip on the surface and the re-distribution of drive forces to wheels with grip is only a few milliseconds. And it thinks ahead too. As one drives, the xDrive analyses data from the on-board electronics systems such as speed, steering angle, torque output and other key factors – and calculates whether the vehicle can follow the driver’s wish or if it threatens to oversteer or understeer, thereby preventing the vehicle from swerving.

Increased driving dynamics and optimum traction in all conditions.

On unsurfaced tracks, the BMW xDrive provides maximum traction as well as safe and fast acceleration. Individual wheel spin is suppressed with fast and variable alteration of the power distribution between front and rear axle. BMW xDrive always distributes drive power where it is required. With its outstanding versatility, it not only enhances traction in difficult road conditions but also improves driving dynamics on the road. In a car equipped with xDrive, the driver has the assurance that even under adverse road-surface conditions the torque split is always instantly optimised to provide the best possible traction and stability.

BMW Group India

With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with automobiles and motorcycles, the BMW Group's activities in India comprise of financial services for its premium clientele. Till date, BMW Group has invested 11.3 billion Indian Rupees (€ 167 million) in its subsidiaries in India. (BMW India –INR 4.9 billion (€ 69 million) and BMW Financial Services India – INR 6.4 billion (€ 98 million).

BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country.

BMW Plant Chennai started operations on 29 March 2007. The BMW Plant Chennai locally produces the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5.

BMW dealerships also display the BMW 6 Series Gran Coupe, the BMW X6, the BMW Z4, the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan, the BMW M6 Gran Coupe, the BMW X5 M, the BMW X6 M and BMW i8 which are available in the country as Completely Built-up Units (CBU).

The total number of employees at BMW Group India is over 650. More than 1,200 additional jobs have been created in the dealer and service network. 

BMW India is the pioneer in bringing luxurious dealerships to India. BMW India has set a decisive course by setting up BMW dealerships of international standards across the country. BMW India has also set very high standards in service quality and customer care. Currently, BMW India has 41 sales outlets in the Indian market.           

BMW India offers ‘BMW Premium Selection’ with the finest of pre-owned BMW vehicles that are carefully selected and comprehensively examined for quality. BMW Premium Selection vehicles can be ordered through exclusive BMW Premium Selection dealerships at 13 locations in the Indian market.

BMW i stands for visionary electric cars and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. BMW i8, plug-in hybrid sports car, is available at four BMW i dealerships as a Completely Built-up Unit (CBU).

BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. Earlier, BMW Motorrad was operating in India with importers who had sales outlets in Mumbai and New Delhi. Presently, BMW Motorrad is in the process of setting up the team and dealer network in India.  In the initial phase, BMW Motorrad has set up dealerships in Ahmedabad, Bangalore, Mumbai and Pune. BMW Motorrad dealerships in India will display  BMW S 1000 RR, BMW R 1200 RS,  BMW R 1200 RT, BMW K 1600 GTL, BMW R 1200 R, BMW S 1000 R, BMW R NineT, BMW R NineT Scrambler, BMW R 1200 G S Adventure, BMW R 1200 GS, BMW S 1000 XR which are available as Completely Built-up Units (CBU).

MINI has successfully established itself as a premium small car brand in India. Presently, the MINI model range in India includes the MINI 3-door, MINI 5-door, MINI Convertible, MINI Countryman and the MINI Clubman. MINI has established five exclusive dealerships in India.

The International Purchasing Office (IPO) established in Gurgaon identifies and assesses potential suppliers for BMW, MINI, and BMW Motorcycles taking into account BMW Group’s requirements for quality, technology and logistics. The IPO strongly focuses on increasing the sourcing of production material (components) as well as IT and engineering services from India to the BMW Group international production network.

BMW Financial Services India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). BMW Financial Services India operates with three business lines: Retail Finance, Commercial Finance and Insurance Solutions (as corporate agents). The services offered through BMW Financial Services India are significantly valuable to the premium clientele who require exclusive and flexible financial solutions. Service excellence is the primary focus of operations across all business lines.

BMW Financial Services India offers solutions for retail automobile financing for BMW customers and multi make customers, financing for fleet owners and commercial financing for BMW dealerships and multi-make dealerships. Commercial finance solutions offered to BMW India dealerships further strengthen operations in the country and reinforce the BMW brand. BMW Financial Services India also offers BMW Lease for individuals and corporate customers. BMW Financial Services India offers insurance solutions (as corporate agents) to its customers through its cooperation partner in India.  

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

If you have any queries, please contact:

BMW Group India

Abhay Dange, Director, Press and Corporate Affairs

Cell: +91 99 104 81013; Tel: + 91 124 4566 600; Fax: + 91 124 4566 612; Email: Abhay.Dange@bmw.in

Satchit Gayakwad, Sales Channel, Lifestyle and Sports Communication, Press and Corporate Affairs

Cell: +91 95 607 25900; Tel: + 91 124 4566 906; Fax: + 91 124 4566 612; Email: Satchit.Gayakwad@bmw.in

Internet: www.bmw.in

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