Brake Energy Regeneration. Animation with descriptive text inserts (German/English). Auto Start/Stop Function and Assist Mode (“boost” effect). Animation with descriptive text inserts (German/English). Production. Robots manufacturing a BMW ActiveHybrid 7. Animation Phantom image of a BMW ActiveHybrid 7. Complete car with view of engine and drive train. Still graphic with German legend. Section view of engine and transmission. Still graphic with German legend. Section view of 8-speed automatic transmission with electric motor. Still graphic with German legend. Section view of lithium-ion battery. Still graphic with German legend. Phantom image of a BMW ActiveHybrid 7. Complete car with view of engine and drive train. Still graphic with English legend. Section view of engine and transmission. Still graphic with English legend. Section view of 8-speed automatic transmission with electric motor. Still graphic with English legend. Section view of lithium-ion battery. Still graphic with English legend.

Various car-to-car and roadside shots in Munich city traffic. Including various stops at traffic lights (illustrating the Auto Start/Stop Function)

Various car-to-car and roadside shots on Bavarian country roads. Including various downhill drives (lithium-ion battery is charged by the electric motor when the driver releases the accelerator pedal and the car is coasting or when the brakes are operated)

Various car-to-car and roadside shots on German Autobahn. Including a passing manoeuvre (Assist Mode: when accelerating, the electric motor delivers additional power (“boost” effect)).

Rev counter with energy display: The red arrow indicates the momentary fuel consumption of the combustion engine. The blue arrow indicates, that the lithium-ion battery is charged by the electric motor (coasting, braking). “Ready” with a flashing blue arrow indicates the shutdown of the combustion engine (Auto Start/Stop Function) A blue arrow and “Boost” indicate the Assist Mode of the electric motor during acceleration.Hybrid graphics in the control display: Red arrows indicate the operation and energy flow of the combustion engine. Blue arrows indicate the battery charging function or Assist Mode (“eBOOST”) of the electric motor. The 5 rectangles (partly blue) symbolize the lithium-ion battery and its charging condition.Rev counter with gear display: acceleration in manual gear shift mode up to 8th gear.

Exterior: various complete shots, pans and details Door sill trim strip with ‘ActiveHybrid 7’ engraving Various pans and details of cockpit Pan from rev counter (engine stopped) to air-conditioning control unit (--> Air-conditioning at standstill powered by lithium-ion battery) Rear compartment with BMW Professional rear seat entertainment, comfort seats and extended rear air-conditioning View of luggage compartment with lithium-ion battery housing

Answer to the question: What is special about the BMW ActiveHybrid 7? W.B.: “The BMW ActiveHybrid 7 is based on the BMW 750i, which is already a very efficient car, and it adds a hybrid power train, combining the powerful V8 with an electric motor. It ends up with a fuel economy improvement of about 15 percent - with better performance than the base vehicle 750i - and as a result, it is just fun to drive. It’s the most dynamic hybrid in the market.”Answer to the question: Why do you launch a 7 Series Hybrid now? W.B.: “After the implementation of EfficientDynamics measures over the whole BMW fleet, it is now the logical time to implement ActiveHybrid as the next step of efficiency measures.”Answer to the question: Why do you offer a different concept with the BMW ActiveHybrid 7 compared to the BMW ActiveHybrid X6? W.B.: “BMW always offers tailor-made solutions for different model ranges, and the analysis and the considerations we took, led us the concept we show in the ActiveHybrid 7.”Answer to the question: Why do you offer a V8 hybrid? W.B.: “The V8 is a very important power train in some of our key markets, in most important key markets, and so it’s a logical choice to go with the V8 – and it’s fun to drive!”Answer to the question: What is the additional weight of the hybrid components? W.B.: “The lithium-ion battery, the electric motor and the electronics add up about 100 kilograms to the weight of the vehicle.”