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New sales and marketing strategy: BMW Group optimistic about 2021 after posting record Q4 sales

15.01.2021Press Release

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Pieter Nota: Strong demand and profitable growth expected +++ Gains of more than 50 percent: electromobility as significant growth driver +++ Plans to double sales of fully-electric vehicles +++ Annual investment of triple-digit million amount up to 2025 in digitalisation of sales and marketing creates basis for best customer experience.

Sales and Marketing
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Corporate Finance, Facts, Figures
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Corporate

BMW Group concludes year marked by corona pandemic with strong fourth quarter and leads premium segment worldwide for 17th consecutive year

12.01.2021Press Release

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BMW Group sells 2,324,809 units in 2020 (-8.4%) +++ BMW Q4 sales up 4.3% from previous year (600,799 vehicles) +++ Sales of electrified vehicles increase by a third (+31.8%) +++ As promised: BMW Group meets EU CO2 fleet targets in 2020 +++ Pieter Nota: “Responded to the effects of the corona pandemic with agility in sales management and production. Have overfulfilled EU CO2 fleet targets with under 100 g/km.” ++

Sales and Marketing
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Corporate Finance, Facts, Figures
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Corporate

BMW announces the future of the display and operating system BMW iDrive at the CES 2021.

11.01.2021Press Release

The BMW iDrive celebrates 20 years at the all-digital CES2021. A paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.

Technology
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BMW ConnectedDrive
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Infotainment, Control Concepts
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Alternative Drive Systems, Mobility of the Future

Rauno Aaltonen, the classic Mini and a racy advent present: A MINI Christmas fairy-tale from the Finnish forests.

18.12.2020Press Release

What might conceivably be a good early Christmas present for a world-famous rallying legend at the end of a year dominated by lockdown? The penny dropped at MINI: Rauno Aaltonen, winner of the Monte Carlo Rally in 1967 in a classic Mini, was greeted with a yuletide surprise on four wheels in his Finnish homeland.

F60
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MINI Countryman

No distance is too far, no snow is too deep: Road trip with the MINI Cooper S Countryman ALL4 in search of the perfect Christmas tree.

14.12.2020Press Release

Anybody wanting to create a festive atmosphere in their homely living room, first needs to venture out into nature. They have to be really determined to bring the most beautiful fir tree of all back home. With this end in mind, even an extended road trip is worthwhile – all the more so if the versatile allrounder from the British premium brand promises to transform the journey through snowy landscapes into wintry fun.

F60
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MINI Countryman

BMW Group Purchasing steps up sustainability activities and paves the way for future e-mobility growth

10.12.2020Press Release

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+++ High level of supply chain flexibility speeds up transformation towards e-mobility +++ Extensive measures to ensure compliance with environmental and social standards and secure access to many critical raw materials +++ Sustainability measures in supply chain delivering results: CO2 emissions reduced by 17% in BMW iX +++ Wendt: “Sustainability is an integral part of all purchasing activities” +++

i20
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Environment
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BMW iX
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Technology
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Corporate Finance, Facts, Figures
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Society
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Corporate
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BMW i Automobiles
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Sustainability
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Alternative Drive Systems, Mobility of the Future
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Electrification

BMW Group Plant Leipzig prepares for production of a future MINI crossover.

19.11.2020Press Release

+++ 2023 will see Plant Leipzig launch production of the successor to the current MINI Countryman +++ The new model will offer a choice of combustion or electric drive +++ The current investment programme for the site in Saxony will significantly increase production capacity and enable e-drive component assembly +++

F60
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Corporate
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Plants, Facilities
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Production Plants
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MINI Countryman
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