Social Media & Online Clip of the new MINI Cooper Electric. The shots were taken in combination with the official MINI Cooper Electric Pre-Drive, including camouflaged vehicles. This impulse markes another important step in terms of pre-communication for the new MINI Family.

Onboard recording of the record lap with graphics

On Location / Stills / Fahrszenen

Designprocess and Behind the Scenes of the BMW Concept Speedtops. Locations in Dingolfing, FIZ and Studio.

The film showcases the rapid transformation of the automotive industry and poses the question: How fast will the transition to electromobility progress? It first highlights the increasing demand for electric vehicles, accompanied by dynamic production imagery. The growing BEV share in the production network is illustrated through key milestones. The film emphasises production flexibility, demonstrating BMW's ability to adapt quickly to market developments with its ICE, hybrid, and BEV plants. The global expansion of electromobility is highlighted by the establishment of new fully electric production sites in Debrecen (2025) and Munich (2027). The film concludes with BMW Group's vision: "We don't predict the future - we build it." The future of electromobility is not just anticipated - it is actively shaped.