Onboard recording of the record lap with graphics

On Location / Stills / Fahrszenen

Production, paint work, customizing

The film describes the functionality of the new BMW control unit, including the driving coordinator, called Heart of Joy. We begin in a dark room where the control unit itself is shown from various angles. With a flight through the interior of the Heart of Joy, we land in a collage that showcases BMW’s expertise and experience in developing the typical BMW driving pleasure. Next, we see an X-ray view of the Neue Klasse show car, where the drivetrain, including simplified data streams of the driving coordinator, is displayed. During a curve, force arrows at the wheels explain how the driving coordinator regulates. This is repeated in the next scene during an evasive maneuver on a snow-covered road. Subsequently, we are in an Italian mountain village where the smooth gliding and elegant stopping of the new drive are shown. We end the film with a dynamic driving collage of the Neue Klasse show car.