"The Electric AI Canvas" at Art Basel in Basel 2023. f.l.t.r.: Hedwig Solis Weinstein (Head of BMW Arts & Thought Leadership Collaborations), Stefan Ponikva (Vice President BMW Brand Communication and Brand Experience), Uwe Dreher (Vice President BMW Marketing Region Europe), Melanie Reinwald (Director Marketing BMW, BMW (Switzerland) inc), Nathan Shipley (Goodby, Silverstein & Partners), Tobias Weber (Head of BMW Brand Partnerships, Collaborations, Golf) and Gary Yeh (ArtDrunk). Photo: Mike Nimtsch (06/2023)