Red. Yellow. Blue. Everything started with three large-scale paintings by Gerhard Richter that BMW commissioned from the artist in 1971. Today, BMW is committed to cultural engagement around the world and takes its social responsibility seriously as a corporate citizen.
The virtual 2021 racing season in the ABB FIA Formula E World Championship goes by the name ‘Formula E: Accelerate’. For the first time, the races held on the rFactor 2 simulation platform are transferring Formula E features like energy management and ATTACK MODE from real motorsport to the world of virtual racing.
Focus on sustainability: (digital) event series dedicated to sustainability all year round +++ New set of events: what will our future be like in 100 years’ time? Based on the ambitious long-term study from 2b AHEAD ThinkTank, Europe’s largest trend research institute +++ Continuation of the “Reclaim the Future!” series in cooperation with the 1E9 think tank. Theme: how do pioneering technologies from the tech community influence our future? +++
Aluminium produced using solar energy will meet almost half the annual requirements of the light metal foundry at Plant Landshut +++ Triple-digit million-euro contract with Emirates Global Aluminium to supply 43,000 tonnes of aluminium in 2021 +++ BMW Group also plans to source aluminium produced with green power long-term, with CO2 savings of around 2.5 million tonnes by 2030 +++ Wendt: “Will reduce CO2 emissions in the supplier network by 20% by 2030” ++
In the all-electric BMW i4, an optimum balance between a range of disciplines ensures the sporty flair that is the hallmark of the brand. Integrated BMW development expertise for precise handling, fascinating cornering dynamics, balanced comfort and excellent workmanship.
The BMW iDrive celebrates 20 years at the all-digital CES2021. A paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.
Interview with Pieter Nota on digitalisation, the new sales and marketing strategy and the industry’s best customer experience
Historic flashback to celebrate the 100th Annual General Meeting of the BMW Group. Since its establishment more than 100 years ago, the company has always generated new impetus from overcoming particularly difficult situations. Innovative strength and courage, determination and team spirit form the foundation for this innate spirit of renewal.
BMW Team Italia crowned GT4 champion – Walkenhorst Motorsport prepares for the final endurance highlight of the year.
Even sportier, even more luxurious, even more exclusive: BMW M GmbH is expanding its ranks of ultra-sporty CS models with the introduction of the BMW M5 CS. Building on the recently established presence of the BMW M3 CS, BMW M4 CS and BMW M2 CS, BMW M is now offering – for the first time – a limited-run, exclusive special edition of the legendary BMW M5, opening the door to an extraordinary driving experience for four people. As the flagship model in the ...
BMW Group continues electrification offensive with the market launch of four more models. From March 2021, customers will already have a choice of four plug-in hybrid variants in the BMW 3 Series and as many as five in the BMW 5 Series.
The original in the small car premium segment moves to the next stage of its evolution. With an intensive makeover for the MINI 3-door, the MINI 5-door and the MINI Convertible, the British premium automobile manufacturer confirms the position of the three models as the premium providers of driving fun, expressive design and individual style.
New communication tool for staying in contact with the worldwide MINI community. Online registration possible as of now. The launch of the web platform with up-to-date information, photos and videos in hallmark MINI style is imminent.
In the all-electric BMW i4, an optimum balance between a range of disciplines ensures the sporty flair that is the hallmark of the brand. Integrated BMW development expertise for precise handling, fascinating cornering dynamics, balanced comfort and excellent workmanship.
One of the highlights of the coming sim racing season is the debut of the BMW Motorsport SIM Racing teams. BS+COMPETITION, G2 Esports, Team Redline and Williams Esports are among the best teams on the sim racing scene and will regularly compete in virtual BMW race cars in selected race series and at special events for the first time in 2021.
Despite a difficult environment, 169,272 BMW motorcycles and scooters were delivered to customers.
New sales record secures BMW M GmbH’s market leadership in the performance and high-performance automobile segment.
“Spirit of Passion” by Kingston Custom.
Title successfully defended. The MINI John Cooper Works Buggy has won the Rally Dakar for the second time in a row following the 2020 win. This time it was record winner Stéphane Peterhansel (FRA) and his co-driver Edouard Boulanger (FRA) who topped the podium after twelve stages through the Saudi Arabian desert.
Pieter Nota: Strong demand and profitable growth expected +++ Gains of more than 50 percent: electromobility as significant growth driver +++ Plans to double sales of fully-electric vehicles +++ Annual investment of triple-digit million amount up to 2025 in digitalisation of sales and marketing creates basis for best customer experience +++
Interview with Pieter Nota on digitalisation, the new sales and marketing strategy and the industry’s best customer experience
BMW Digital Key Plus offers customers a convenient and secure keyless access system.
Snow is guaranteed on a winter road trip through northern Finland. With a bit of luck, you can see the aurora borealis in the night-time sky. During the day, the endlessly long country roads, generally without any trace of human beings, are an ideal place to test the performance attributes of the all-wheel drive extreme athlete from the British brand while following in the tracks of the legendary “Flying Finns”.
BMW Group sells 2,324,809 units in 2020 (-8.4%) +++ BMW Q4 sales up 4.3% from previous year (600,799 vehicles) +++ Sales of electrified vehicles increase by a third (+31.8%) +++ As promised: BMW Group meets EU CO2 fleet targets in 2020 +++ Pieter Nota: “Responded to the effects of the corona pandemic with agility in sales management and production. Have overfulfilled EU CO2 fleet targets with under 100 g/km.” +++
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The new BMW M5 CS.
The original – new every time: The MINI 3-door, the MINI 5-door, the MINI Convertible.
Virtual trends: BMW and Epic Games celebrate long-standing technological partnership.
The new BMW S 1000 R
MINI Vision Urbanaut. Make it your space.