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Personnel change in senior management of BMW Group Middle East

Wed Mar 13 08:59:00 CET 2024Press Release

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BMW Group Middle East announces a significant leadership change effective from 1 April 2024. Karim-Christian Haririan will assume the role of Managing Director, succeeding Dr. Hamid Haqparwar who departs the BMW Group after 18 years with the company and holding the position as Managing Director of BMW Group Middle East since 2018.

People

Strong performance under extreme conditions: the BMW iX5 Hydrogen undergoes test drives in the desert.

Thu Sep 07 09:00:00 CEST 2023Press Release

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+++ Hydrogen fuel cell drive system also performs convincingly in very high temperatures +++ BMW Group reaffirms openness to technology and diversity of emission-free drive systems +++

G05
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Technology
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Alternative Drive Systems, Mobility of the Future
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Production, Recycling
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iX5 Hydrogen
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Corporate
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Sustainability
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Electrification

BMW reinvents itself: The BMW Vision Neue Klasse.

Sat Sep 02 10:30:00 CEST 2023Press Kit

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"The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era." - Oliver Zipse, Chairman of the Board of Management of BMW AG.

Design issues, Concepts and Studies
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BMW Group Design
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BMW Design

The new MINI Countryman: innovative and adventurous.

Fri Sep 01 11:15:00 CEST 2023Press Release

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Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor. With wider wheel arches, characteristic charisma and a modern minimalist design with clearly designed surfaces, the car now has a significantly enhanced presence.

MINI
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MINI Countryman

The MINI design studio and Constantin Prozorov create inspiring image worlds for the presentation of the new MINI model family.

Fri Sep 01 11:01:00 CEST 2023Press Release

Creative momentum drawn from the art and fashion scene +++ This is the collage artist’s first time collaborating with an automotive brand +++ Future MINI models are set amid fantastical illustrations and animations +++

Design issues, Concepts and Studies

The Reinvention of the Original: The all-electric MINI Cooper.

Fri Sep 01 11:01:00 CEST 2023Press Release

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As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Electrified go-kart feeling and an immersive user experience take the MINI DNA to a whole new level.

MINI
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MINI Electric
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MINI 3 door

BMW Group Middle East strengthens esports commitment with Nigma Galaxy partnership.

Tue Aug 22 12:41:54 CEST 2023Press Release

BMW Group Middle East, the iconic premium automotive manufacturer, is delighted to unveil its partnership with Nigma Galaxy, one of the biggest esports teams in the MENA region. This exciting collaboration underscores BMW Group Middle East's involvement in the esports community, further supporting the rapidly growing local gaming scene.

Sales and Marketing
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Esports
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Corporate

The first-ever BMW i7 Protection, the new BMW 7 Series Protection.

Wed Aug 09 00:01:00 CEST 2023Press Kit

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The two models developed on the basis of the new BMW 7 Series succeed in blending an unrivalled protection concept with outstanding levels of ride comfort and spaciousness, exceptionally advanced equipment features and the class-beating dynamic prowess for which the brand is renowned. As the world’s first ever protection sedan with an all-electric drive system, the BMW i7 Protection is a genuine trailblazer. Driven by two powerful electric motors, it meets ...

G70
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BMW i
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BMW i7
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7 Series
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Special Vehicles

New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.

Thu Jul 27 00:01:00 CEST 2023Press Release

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History-rich British brand MINI is taking a quantum leap into the digital age with its new model family. At the heart of the action is the iconic central instrument – the MINI Interaction Unit. The round OLED display, with its 240 mm diameter and rich colours, blends perfectly into the interior of the new MINI family.

Technology
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Infotainment, Control Concepts

The all-new BMW M2.

Wed Jul 19 00:05:00 CEST 2023Press Kit

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The new BMW M2 delivers signature M performance in a highly concentrated form. With its 338 kW/460 hp six-cylinder in-line engine, an optionally available six-speed manual gearbox and rear-wheel drive, the second generation of the compact high-performance sports car promises unadulterated driving pleasure. The debut of the new BMW M2 marks another highlight event in the model offensive celebrating the 50-year anniversary of BMW M GmbH, while making the ...

G87
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M Cars
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M2

The all-new BMW X1 M35i xDrive.

Wed Jun 28 00:01:00 CEST 2023Press Kit

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A performance model with unmistakable M character is taking its place at the top of the new BMW X1 range. The new BMW X1 M35i xDrive builds on the spontaneous driving pleasure that lies at the heart of the compact Sports Activity Vehicle (SAV) concept with an injection of the dynamism, agility and precision for which M models are renowned.

U11
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X1
 

BMW will unveil "The Electric AI Canvas" at Art Basel in Basel 2023, an installation inspired by the new BMW i5.

Thu Jun 15 14:00:00 CEST 2023Press Release

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On the occasion of Art Basel in Basel 2023, BMW proudly presents “The Electric AI Canvas” an extension of the entirely virtual work "The Ultimate AI Masterpiece". Now, for the very first time, released as an awe-inspiring physical art experience that transforms the 100% electric BMW i5 into a dynamic canvas of distinct generative art and featuring works by contemporary artists Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon and Bin Woo Hyuk.

Corporate
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Cultural Issues
 

New BMW 5 Series launches with AirConsole gaming platform.

Fri Jun 02 09:00:00 CEST 2023Press Release

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The BMW Group is partnering with the gaming platform AirConsole to bring a unique kind of in-car gaming to the road for the first time in the new BMW 5 Series. It allows the driver and passengers to play so-called casual games while the vehicle is stationary as a way of passing time while waiting for the vehicle to charge, for example. In addition to the new BMW 5 Series, the AirConsole app will be successively offered in other BMW vehicles

Technology
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BMW i
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BMW i5
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5 Series
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Infotainment, Control Concepts
 

The new BMW 5 Series Sedan.

Wed May 24 14:00:00 CEST 2023Press Kit

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More dynamic than ever, featuring a wealth of digital innovations and, for the first time, all-electric drive - this is how the new BMW 5 Series Sedan steps up to the plate. As the BMW i5, the new edition of the world's most successful business sedan takes the lead on the road to sustainable premium mobility in the upper mid-range vehicle segment.

G60
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M Cars
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BMW i
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BMW i5
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550e
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5 Series
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i5 M60
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Saloon
 

BMW iX5 Hydrogen pilot fleet makes its Middle East debut at the unveiling of MYNM’s first Retail.Next showroom in the Kingdom of Saudi Arabia

Sat May 20 11:00:00 CEST 2023Press Release

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Mohamed Yousuf Naghi Motors (MYNM), the official importer of BMW Group vehicles in the Kingdom of Saudi Arabia, announced the opening of its new BMW Group showroom in Riyadh. Based on BMW Group’s Retail.Next framework, the principles underpinning the design philosophy include more flexible and stylish interiors, with multi-functional areas and open spaces, and a seamless integration of all customer touchpoints.

G05
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Technology
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iX5 Hydrogen
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Corporate
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Sustainability
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Alternative Drive Systems, Mobility of the Future
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BMW iX5

The new BMW R 18 Roctane.

Thu May 11 17:00:00 CEST 2023Press Kit

The new BMW R 18 Roctane is the fifth member of the R 18 family - cruising and touring in custom bagger style.

R 18
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BMW Group Streaming

ANNUAL CONFERENCE 2024.

21 March - 09:00 AM CET.
Here you can see the webcast of the BMW Group Annual Conference 2024, with the world premiere of the next BMW vision vehicle on the "Road to Neue Klasse".

Open Streaming Page

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

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