Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item.
Every journey begins with light. It shapes our view, guides our path and transforms the ordinary into extraordinary. Winding along the coastline of Fujairah, the BMW 7 Series and BMW X7 Individual models embody this ethos and redefine the feeling of modern luxury.
Playful in handling, versatile in use – ultimate GS expertise for the 48 hp class.
BMW Middle East is the exclusive Automotive Partner of Dubai Design Week for the fourth consecutive year +++ BMW Middle East commissions the innovative Jeddah-based architecture studio Bricklab to create “Ellipse” pavilion
BMW Middle East presents the exquisite 7 Series Suhail Edition in Riyadh +++ BMW Individual is the ultimate expression of personal luxury +++ Limited to only 50 cars worldwide, the first unit has arrived in the Kingdom +++ A harmonious blend of art, luxury, and advanced engineering
The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.
+++Blending premium automotive innovation with a location defined by progress, art and aspiration +++ A commitment to delivering exceptional experiences that cater to the increasing demand for premium vehicles +++ A valuable opportunity to nurture and support local talents in the automotive industry
+++ Technology-open approach as strategic success factor +++ For the first time at BMW: five drivetrain variants in one vehicle +++ HyMoS initiative to promote development of local hydrogen ecosystems +++
+++Five exclusive BMW Individual profiles for the BMW 7 Series and BMW X7+++Curated specifically for the Middle East and available in limited examples+++ Combinations of colours, materials and equipment designed around the region’s customer preferences+++
+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++
+++ Jean-Philippe Parain to head MINI +++ Stefan Richmann becomes new Head of Treasury +++ Ritu Chandy to lead Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa +++
+++ First prototypes of the fuel cell system +++ Competence centres for hydrogen in Munich and Steyr +++ BMW Group Plant Steyr to manufacture third-generation fuel cell systems +++ Landshut technology hub will also supply components +++
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
Happy Dreams, The Middle of Nowhere
AGMC and BMW Motorrad Middle East reaffirm their dedication to empowering women through initiatives that promote inclusivity, adventure, and the joy of riding +++ Female Community Ride brought together over 40 passionate female motorcyclists +++ The event featured inspiring addresses from prominent speakers, including renowned Emirati biker Hind AlBudoor
+++ First-ever electric engines from Plant Steyr +++ Board Member Nedeljković: “Laying the foundations for the future” +++ Gen6 electric engines for Neue Klasse +++ Technology openness as competitive advantage +++
+++ New BMW M2 CS is the fastest compact car on the Nordschleife +++ 20.832 kilometres completed in under 7:30 minutes for the first time +++ A milestone is set in the world of compact high-performance sports cars +++ The fastest ever recorded time for a Touring in the "Green Hell" +++ Racing DNA meets maximised everyday usability +++
+++ AI maintenance assistant Factory Genius speeds up troubleshooting at BMW Group +++ Pilot project at Plant Dingolfing forms basis of company-wide solution +++ Methodology can be transferred to other areas +++
BMW Group Middle East posts a 15.3% year-on-year increase in BMW overall sales +++ BMW M models soar with 31.6% growth +++ MINI records impressive 20% growth driven by strong demand for the MINI Countryman and JCW models +++ BMW Motorrad posts nearly 20% growth year-on-year +++ Customer support services grow by 7%, reflecting customer loyalty and trust
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