The video starts at sunrise. Both cars are standing in a snow covered setting and the camera moves slowly over them. After that, a close-up of the front lights follows and the turning on of the lights is perfectly in sync with the music. Other interior detail shots of both cars come next, followed by exterior (detail) shots. A shot from behind shows the now sunlit mountains in the back. The reflexion of the lights can be seen, illustrating that they are now preparing to drive. After a short look at the snow covered mountains, the driver’s hand can be seen controlling the car. Dynamic (drone)shots follow the cars as they drive on white roads. A variety of shots – wide to close up – demonstrate the cars as they drive and drift alone and together on the snow. At the end, a drone shot shows the cars slowly moving towards their original position and the logo fades in, the sun is now almost setting down again.

The Film outlines the teamwork between Renzo Vitale and Hans Zimmer during the design and production of the BMW i car sounds. We show clips from Hans Zimmer's studio and from the BMW Sound Lab, where Renzo and Hans Zimmer test their creations. During the drive, the results are discussed in action. Viewers are given an insight into the cooperation between BMW and Hans Zimmer. the trailer contains scenes of the Vision M Next, in whose sound design Hans Zimmer played a major role

Staging of the executives + Communication of content and brand message

Staging of the executives + Communication of content and brand message

Staging of the executives + Communication of content and brand message

The BMW Group covers the entire value chain: from cell development and the production of high-voltage batteries to the production of electric drives. It is BMW employees who create more sustainable, connected and safe mobility

Dr Andreas Wend talks about sustainability in the supply chain at BMW. BMW works closely with a supplier network and develop solutions.sustainability at a new level.

Frank Weber explains the new BMW Intelligent Personal Assistant. With the new BMW iDrive, BMW launches the BMW Operating System 8, the most powerful computing system and tech stack ever developed at BMW.