Short documentary about the creation of the vehicle sounds of the "Neue Klasse"

The film showcases the rapid transformation of the automotive industry and poses the question: How fast will the transition to electromobility progress? It first highlights the increasing demand for electric vehicles, accompanied by dynamic production imagery. The growing BEV share in the production network is illustrated through key milestones. The film emphasises production flexibility, demonstrating BMW's ability to adapt quickly to market developments with its ICE, hybrid, and BEV plants. The global expansion of electromobility is highlighted by the establishment of new fully electric production sites in Debrecen (2025) and Munich (2027). The film concludes with BMW Group's vision: "We don't predict the future - we build it." The future of electromobility is not just anticipated - it is actively shaped.

The film crew filmed the making off the X3 at the BMW Group Rosslyn Plant. Drone footage of the plant, assembly workshop, bodyshop, paint workshop, testing bay area, training academy, VDC, Envirolite Warehouse & general shots of the line workers, students at the academy and other staff working.

The new Aeroacoustic and E-Engine Center (AEZ) starts operations at the BMW Group's Research and Innovation Center (FIZ). The building consists of two halves: In addition to a multifunctional part with workshop, testing and measurement equipment as well as a prototype for high-voltage batteries and inverters, the AEZ is home to a technically unique wind tunnel. With a length of almost 100 m, a height of 45 m and a width of 25 m, it is the world's largest vertical acoustic wind tunnel and at the same time the quietest.

Explanatory video of the round cell production (pilot line) in the CMCC in Parsdorf

The Success Story video of the BMW Startup Garage features the successful joint project with the Munich-based startup, DeepDrive. It chronicles their journey from their initial meeting at IAA 2021 up until the present day.

Audiopodcast to the BMW Group Sales Figures.

Production - Front views with details, Engine with details, Side views with details, Rear views with details, Cockpit with details, Seats front and back with details

Staging of the executives + Communication of content and brand message

Staging of the executives + Communication of content and brand message

Staging of the executives + Communication of content and brand message