AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.

Teleoperated Valet Parking showcases one way of a driverless parking experience of the future.

Development demo at CES 2024: BMW voice assistant becomes the ultimate vehicle expert with the help of the Alexa Large Language Model (LLM)..

The Video App offers a range of entertainment including both live channels and on-demand media libraries in the categories of news, sports, children's entertainment, movies and series (images shows content specific to Germany).

In-Car gaming with Bluetooth controllers will be made available over-the-air for BMW Operating System 9 over the course of 2024.

In conjunction with BMW Digital Premium the ConnectedDrive Store in BMW Operating System 9 offers an ever evolving range of apps. (images shows content specific to Germany).

Level 3 highly automated driving with the Personal Pilot option in the new BMW 7 Series.

Automated driving in the plant.

Pre-chamber combustion patented by BMW celebrates its premiere. High-efficiency new development makes its series production debut in BMW M models and enables a significant reduction in fuel consumption under high loads. New ignition process is a prime example of the transfer of technology from racing cars to series-production models and helps to meet the requirements of the EU7 standard. Production of the BMW M3 and BMW M4 with BMW M Ignite technology begins in July 2026; the new engine technology will be available for the BMW M2 from August 2026.

The new Aeroacoustic and E-Engine Center (AEZ) starts operations at the BMW Group's Research and Innovation Center (FIZ). The building consists of two halves: In addition to a multifunctional part with workshop, testing and measurement equipment as well as a prototype for high-voltage batteries and inverters, the AEZ is home to a technically unique wind tunnel. With a length of almost 100 m, a height of 45 m and a width of 25 m, it is the world's largest vertical acoustic wind tunnel and at the same time the quietest.