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BMW innovation campaign: intelligent features and tongue-in-cheek humour.

Technology
·
Lifestyle Products
·
Lifestyle
13.06.2025
1 Sets, 6 Photos

Humanity, warmth, precision – BMW HypersonX creates unique soundscape for the Neue Klasse.

Design, Concepts, Studies
·
Technology
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Electrification
·
Acoustics & Aerodynamics
16.04.2025
1 Sets, 12 Photos

Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.

Technology
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Automated Driving
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Infotainment & Control Concepts
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Mobility of the future
13.03.2025
1 Sets, 5 Photos

New BMW Panoramic iDrive revolutionises vehicle operation. Visionary technology package for the Neue Klasse celebrates world premiere at CES 2025.

Technology
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ConnectedDrive
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Infotainment & Control Concepts
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Driver Assistance
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Mobility of the future
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Electrification
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Corporate
07.01.2025
2 Sets, 16 Photos

BMW Brings a “Little” Las Vegas Magic to CES 2025 for the Debut of the All-New UI/UX to the Neue Klasse.

Technology
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Las Vegas
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Infotainment & Control Concepts
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America
17.12.2024
1 Sets, 5 Photos

German Federal President recognises South Africa’s tech potential at the BMW IT Hub.

Technology
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Board Members
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Corporate
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Sustainability, Responsibility
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Human Resources
·
People
13.12.2024
1 Sets, 7 Photos

Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars.

Technology
·
Electrification
05.09.2024
1 Sets, 4 Photos

Anglo American Platinum, BMW Group South Africa and Sasol take next step in collaboration with pilot fleet of BMW iX5 Hydrogen fuel cell electric vehicles.

G05
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Technology
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iX5 Hydrogen
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Mobility of the future
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iX5
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Electrification
14.02.2024
1 Sets, 55 Photos

BMW Group, Anglo American Platinum and Sasol announce collaboration to drive the green hydrogen economy with the launch of a pilot fleet of hydrogen vehicles in South Africa

G05
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Technology
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iX5 Hydrogen
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Corporate
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Sustainability, Responsibility
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Mobility of the future
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iX5
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Corporate Events
16.10.2023
1 Sets, 14 Photos

Strong performance under extreme conditions: the BMW iX5 Hydrogen undergoes test drives in the desert.

G05
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Technology
·
Mobility of the future
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Production & Recycling
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iX5 Hydrogen
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Corporate
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Sustainability, Responsibility
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Electrification
07.09.2023
4 Sets, 65 Photos

New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.

Technology
·
Infotainment & Control Concepts
27.07.2023
3 Sets, 126 Photos

Distinctive sounds for the new, all-electric MINI family.

Design, Concepts, Studies
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Technology
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Design
·
Electrification
27.07.2023
1 Sets, 7 Photos

BMW innovation campaign 2025 (06/2025)

Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
13.06.2025

BMW innovation campaign 2025 (06/2025)

Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
13.06.2025

BMW innovation campaign 2025 (06/2025)

Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
13.06.2025

BMW innovation campaign 2025 (06/2025)

Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
13.06.2025

BMW innovation campaign 2025 (06/2025)

Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
13.06.2025

BMW innovation campaign 2025 (06/2025)

Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
13.06.2025

The four superbrains of the Neue Klasse, hinted at in the BMW Vision New Class X.

Technology
·
Mobility of the future
13.03.2025

Simplified presentation of the new class software stack with the “Superbrains” foundation.

Technology
·
Mobility of the future
13.03.2025

Simplified visualisation of the zonal architecture of the digital nervous system for Neue Klasse.

Technology
·
Mobility of the future
13.03.2025

Simplified visualisation of the zonal architecture of the digital nervous system for Neue Klasse.

Technology
·
Mobility of the future
13.03.2025

The four superbrains of the Neue Klasse, exemplified in the BMW Vision New Class X.

Technology
·
Mobility of the future
13.03.2025

Navigation instructions in the Central Display, in the BMW Panoramic Vision and the optional 3D Head-Up Display (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Personalization of content in the Central Display for presentation in BMW Panoramic Vision (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Incoming Calls are shown via the Central Display and the BMW Panoramic Vision and can be answered or rejected using the steering wheel (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Navigation view with the BMW Panoramic iDrive (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Navigation view with the BMW Panoramic iDrive (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

The new BMW Panoramic iDrive. The new display and operating concept for all new BMW models from the end of 2025. (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

The new BMW Panoramic iDrive. The new display and operating concept for all new BMW models from the end of 2025. (01/2025)

Technology
·
Infotainment & Control Concepts
·
Corporate
07.01.2025

BMW Intelligent Personal Assistant - Example of proactive suggestions for driver assistant systems (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

BMW Panoramic iDrive (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Sport mode of the BMW Panoramic iDrive (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Example of personalization with personal pictures in the new BMW Panoramic iDrive (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Example of personalizing colors and designs in BMW Panoramic iDrive (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Navigation instructions on the Central Display and BMW Panoramic Vision (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Navigation instructions in the Central Display, in the BMW Panoramic Vision and the optional 3D Head-Up Display (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

Adjustment of the color selection for the Central Display, Ambient Lighting and user interface design (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

My Modes - Overview selection of My Modes and My Moments in the Central Display (01/2025)

Infotainment & Control Concepts
·
Technology
07.01.2025

10 million and counting: software updates delivered to the BMW Group vehicle fleet reach a new milestone.

Technology
·
Driver Assistance
·
Infotainment & Control Concepts
15.10.2024

World’s #1 card game UNO as new BMW in-car gaming experience

Technology
·
Infotainment & Control Concepts
03.10.2024

Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars. Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation; Oliver Zipse, Chairman of the Board of Management of BMW AG (09/2024).

Corporate
·
Technology
·
Hydrogen
05.09.2024

Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars. Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation; Oliver Zipse, Chairman of the Board of Management of BMW AG (09/2024).

Corporate
·
Technology
·
Hydrogen
05.09.2024

Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars. From left to right: Hiroki Nakajima, Member of the Board of Directors, Executive Vice President; Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation; Oliver Zipse, Chairman of the Board of Management of BMW AG; Frank Weber, Member of the Board of Management of BMW AG, Development (09/2024).

Corporate
·
Technology
·
Hydrogen
05.09.2024

Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars. Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation; Oliver Zipse, Chairman of the Board of Management of BMW AG (09/2024).

Corporate
·
Technology
·
Hydrogen
05.09.2024

BMW X3 30e xDrive. (06/2024)

G45
·
Technology
·
Engines & Gearbox
·
X3
18.06.2024

BMW X3 30e xDrive. (06/2024)

G45
·
Technology
·
Engines & Gearbox
·
X3
18.06.2024

BMW X3 M50 xDrive. (06/2024)

G45
·
Technology
·
Engines & Gearbox
·
X3
18.06.2024

BMW X3 20 xDrive. (06/2024)

Technology
·
Engines & Gearbox
18.06.2024

BMW X3 20 xDrive. (06/2024)

G45
·
Technology
·
Engines & Gearbox
·
X3
18.06.2024

BMW X3 M50 xDrive. (06/2024)

G45
·
Technology
·
Engines & Gearbox
·
X3
18.06.2024

MINI Countryman production at BMW Group Plant Leipzig (11/2023)

Technology
·
Production & Recycling
·
Facilities
·
Production Plants
10.11.2023
BMW innovation campaign 2025 (06/2025)
Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
 
Downloads.
13.06.2025 | ID: P90604071
BMW innovation campaign 2025 (06/2025)
BMW innovation campaign 2025 (06/2025)
Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
 
Downloads.
13.06.2025 | ID: P90604070
BMW innovation campaign 2025 (06/2025)
BMW innovation campaign 2025 (06/2025)
Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
 
Downloads.
13.06.2025 | ID: P90604069
BMW innovation campaign 2025 (06/2025)
BMW innovation campaign 2025 (06/2025)
Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
 
Downloads.
13.06.2025 | ID: P90604068
BMW innovation campaign 2025 (06/2025)
BMW innovation campaign 2025 (06/2025)
Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
 
Downloads.
13.06.2025 | ID: P90604067
BMW innovation campaign 2025 (06/2025)
BMW innovation campaign 2025 (06/2025)
Lifestyle
·
BMW
·
Lifestyle Products
·
Technology
 
Downloads.
13.06.2025 | ID: P90604066
BMW innovation campaign 2025 (06/2025)
The four superbrains of the Neue Klasse, hinted at in the BMW Vision New Class X.
Technology
·
Mobility of the future
 
Downloads.
13.03.2025 | ID: P90589852
The four superbrains of the Neue Klasse, hinted at in the BMW Vision New Class X.
Simplified presentation of the new class software stack with the “Superbrains” foundation.
Technology
·
Mobility of the future
 
Downloads.
13.03.2025 | ID: P90589851
Simplified presentation of the new class software stack with the “Superbrains” foundation.
Simplified visualisation of the zonal architecture of the digital nervous system for Neue Klasse.
Technology
·
Mobility of the future
 
Downloads.
13.03.2025 | ID: P90589849
Simplified visualisation of the zonal architecture of the digital nervous system for Neue Klasse.
Simplified visualisation of the zonal architecture of the digital nervous system for Neue Klasse.
Technology
·
Mobility of the future
 
Downloads.
13.03.2025 | ID: P90589848
Simplified visualisation of the zonal architecture of the digital nervous system for Neue Klasse.
The four superbrains of the Neue Klasse, exemplified in the BMW Vision New Class X.
Technology
·
Mobility of the future
 
Downloads.
13.03.2025 | ID: P90589846
The four superbrains of the Neue Klasse, exemplified in the BMW Vision New Class X.
Navigation instructions in the Central Display, in the BMW Panoramic Vision and the optional 3D Head-Up Display (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583553
Navigation instructions in the Central Display, in the BMW Panoramic Vision and the optional 3D Head-Up Display (01/2025)
Personalization of content in the Central Display for presentation in BMW Panoramic Vision (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583551
Personalization of content in the Central Display for presentation in BMW Panoramic Vision (01/2025)
Incoming Calls are shown via the Central Display and the BMW Panoramic Vision and can be answered or rejected using the steering wheel (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583557
Incoming Calls are shown via the Central Display and the BMW Panoramic Vision and can be answered or rejected using the steering wheel (01/2025)
Navigation view with the BMW Panoramic iDrive (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583556
Navigation view with the BMW Panoramic iDrive (01/2025)
Navigation view with the BMW Panoramic iDrive (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583555
Navigation view with the BMW Panoramic iDrive (01/2025)
The new BMW Panoramic iDrive. The new display and operating concept for all new BMW models from the end of 2025. (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583452
The new BMW Panoramic iDrive. The new display and operating concept for all new BMW models from the end of 2025. (01/2025)
The new BMW Panoramic iDrive. The new display and operating concept for all new BMW models from the end of 2025. (01/2025)
Technology
·
Infotainment & Control Concepts
·
Corporate
 
Downloads.
07.01.2025 | ID: P90583563
The new BMW Panoramic iDrive. The new display and operating concept for all new BMW models from the end of 2025. (01/2025)
BMW Intelligent Personal Assistant - Example of proactive suggestions for driver assistant systems (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583549
BMW Intelligent Personal Assistant - Example of proactive suggestions for driver assistant systems (01/2025)
BMW Panoramic iDrive (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583562
BMW Panoramic iDrive (01/2025)
Sport mode of the BMW Panoramic iDrive (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583561
Sport mode of the BMW Panoramic iDrive (01/2025)
Example of personalization with personal pictures in the new BMW Panoramic iDrive (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583560
Example of personalization with personal pictures in the new BMW Panoramic iDrive (01/2025)
Example of personalizing colors and designs in BMW Panoramic iDrive (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583559
Example of personalizing colors and designs in BMW Panoramic iDrive (01/2025)
Navigation instructions on the Central Display and BMW Panoramic Vision (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583558
Navigation instructions on the Central Display and BMW Panoramic Vision (01/2025)
Navigation instructions in the Central Display, in the BMW Panoramic Vision and the optional 3D Head-Up Display (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583554
Navigation instructions in the Central Display, in the BMW Panoramic Vision and the optional 3D Head-Up Display (01/2025)
Adjustment of the color selection for the Central Display, Ambient Lighting and user interface design (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583552
Adjustment of the color selection for the Central Display, Ambient Lighting and user interface design (01/2025)
My Modes - Overview selection of My Modes and My Moments in the Central Display (01/2025)
Infotainment & Control Concepts
·
Technology
 
Downloads.
07.01.2025 | ID: P90583550
My Modes - Overview selection of My Modes and My Moments in the Central Display (01/2025)
10 million and counting: software updates delivered to the BMW Group vehicle fleet reach a new milestone.
Technology
·
Driver Assistance
·
Infotainment & Control Concepts
 
Downloads.
15.10.2024 | ID: P90572649
10 million and counting: software updates delivered to the BMW Group vehicle fleet reach a new milestone.
World’s #1 card game UNO as new BMW in-car gaming experience
Technology
·
Infotainment & Control Concepts
 
Downloads.
03.10.2024 | ID: P90563126
World’s #1 card game UNO as new BMW in-car gaming experience
Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for ...
Corporate
·
Technology
·
Hydrogen
 
Downloads.
05.09.2024 | ID: P90566389
Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars. Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation; Oliver Zipse, Chairman of the Board of Management of BMW AG (09/2024).
Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for ...
Corporate
·
Technology
·
Hydrogen
 
Downloads.
05.09.2024 | ID: P90566388
Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars. Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation; Oliver Zipse, Chairman of the Board of Management of BMW AG (09/2024).
Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for ...
Corporate
·
Technology
·
Hydrogen
 
Downloads.
05.09.2024 | ID: P90566387
Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars. From left to right: Hiroki Nakajima, Member of the Board of Directors, Executive Vice President; Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation; Oliver Zipse, Chairman of the Board of Management of BMW AG; Frank Weber, Member of the Board of Management of BMW AG, Development (09/2024).
Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for ...
Corporate
·
Technology
·
Hydrogen
 
Downloads.
05.09.2024 | ID: P90566386
Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars. Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation; Oliver Zipse, Chairman of the Board of Management of BMW AG (09/2024).
BMW X3 30e xDrive. (06/2024)
G45
·
Technology
·
Engines & Gearbox
·
X3
 
Downloads.
18.06.2024 | ID: P90554384
BMW X3 30e xDrive. (06/2024)
BMW X3 30e xDrive. (06/2024)
G45
·
Technology
·
Engines & Gearbox
·
X3
 
Downloads.
18.06.2024 | ID: P90554383
BMW X3 30e xDrive. (06/2024)
BMW X3 M50 xDrive. (06/2024)
G45
·
Technology
·
Engines & Gearbox
·
X3
 
Downloads.
18.06.2024 | ID: P90554382
BMW X3 M50 xDrive. (06/2024)
BMW X3 20 xDrive. (06/2024)
Technology
·
Engines & Gearbox
 
Downloads.
18.06.2024 | ID: P90554499
BMW X3 20 xDrive. (06/2024)
BMW X3 20 xDrive. (06/2024)
G45
·
Technology
·
Engines & Gearbox
·
X3
 
Downloads.
18.06.2024 | ID: P90554498
BMW X3 20 xDrive. (06/2024)
BMW X3 M50 xDrive. (06/2024)
G45
·
Technology
·
Engines & Gearbox
·
X3
 
Downloads.
18.06.2024 | ID: P90554381
BMW X3 M50 xDrive. (06/2024)
MINI Countryman production at BMW Group Plant Leipzig (11/2023)
Technology
·
Production & Recycling
·
Facilities
·
Production Plants
 
Downloads.
10.11.2023 | ID: P90531620
MINI Countryman production at BMW Group Plant Leipzig (11/2023)

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