Guests gather throughout the venue during the Home of X evening reception at the Grand Bohemian Lodge, on Tuesday, June 30, 2026 in Greenville, S.C. (Jason Walle/AP Content Services for BMW of North America)

Guests stand by new BMW X5 vehicles during the Home of X evening reception at the Grand Bohemian Lodge, on Tuesday, June 30, 2026 in Greenville, S.C. (Jason Walle/AP Content Services for BMW of North America)

From left, Sebastian Mackensen, President and CEO of BMW of North America, Dr. Robert Englehorn, President and CEO of BMW Manufacturing, and Ole Jensen, President and CEO of BMW Group Financial Services U.S. and Head of Region Americas, stand in front of the newly unveiled "X" sculpture at BMW Group Plant Spartanburg, on Tuesday, June 30, in Spartanburg, S.C.(Jason Walle/AP Content Services for BMW of North America)

Guests gather throughout the venue during the Home of X evening reception at the Grand Bohemian Lodge, on Tuesday, June 30, 2026 in Greenville, S.C. (Jason Walle/AP Content Services for BMW of North America)

Two new BMW X5 vehicles are showcased outside the Grand Bohemian Lodge during the Home of X evening reception on Tuesday, June 30, 2026, in Greenville, S.C. (Jason Walle/AP Content Services for BMW of North America)

Cristiano Petroni, celebrity chef and restaurateur, sits in the new BMW X5 during the evening reception following the Home of X event at the Grand Bohemian Lodge, on Tuesday, June 30, 2026 in Greenville, S.C. (Jason Walle/AP Content Services for BMW of North America)

Samantha Tan, race car driver and team owner of Samantha Tan Racing, stands by the new BMW X5 vehicles at the Home of X evening reception at the Grand Bohemian Lodge, on Tuesday, June 30, 2026 in Greenville, S.C. (Jason Walle/AP Content Services for BMW of North America)

BMW Motorrad M Motorsport Frame

BMW Motorrad M Motorsport Frame

BMW K 1600 GT

BMW S 1000 RR Edition M Sport

BMW S 1000 RR Edition M Sport

BMW S 1000 RR Edition M Sport

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW R 12 G/S Option 719

BMW K 1600 GTL

BMW K 1600 GTL

BMW K 1600 GTL

BMW K 1600 GTL

BMW K 1600 Grand America

BMW K 1600 B

BMW K 1600 B

BMW Motorrad M Motorsport Frame

BMW Motorrad M Motorsport Frame

BMW Motorrad M Motorsport Frame

BMW Motorrad M Motorsport Frame

BMW Motorrad M Motorsport Frame

BMW Motorrad M Motorsport Frame