BMW AG attaches great importance to the protection of privacy and adheres to the statutory data protection regulations. The following contains information on the handling of your personal data.
BMW AG collects, stores or processes data only for exercising the commercial purposes of the website. The website is essentially made available to all users without personal data being collected. The users do not have to register in order to use the services. The website, however, asks for your personal data if you want to register for one of our personalised online services (e.g. newsletter and download centre). Your personal data is only used to allow you access our services which require registration or provide services. Your personal data is thus only requested, processed and used in the scope required according to the purpose of the contract.
Capture of general information.
When you access our websites general information is automatically captured. This information includes for example the type of web browser, the operating system used, the domain name of your Internet service provider and similar. It is solely information which does not allow conclusions to be drawn regarding the user. This data is also generated upon access to every other website on the Internet. Thus it is not a specific function of our websites. Information of this type is captured anonymously and only used by us for statistical purposes.
Website analysis (text from Google, Inc. made available).
Data collection upon user registration.
Personal data is captured at the registration stage for usage of personalised services. This includes for example your name, as well as your contact and communications details such as telephone number and e-mail address. Depending on the respective service additional data is also requested such as details about the company, business address, business communications details, etc.
Viewing or amending personal data.
If you registered with us you can view personal data of your customer account via secure access and amend the data of your customer account. The Website Team is also happy to provide you with information on all the personal data stored by the website about you or delete such information upon request.
Security of your personal data, SSL technology.
The website has adopted technical and organisational measures to protect your personal data, in particular against incidental or deliberate manipulation, loss, destruction or access by unauthorised individuals. These security measures are constantly adapted in line with technological development. The transmission of personal data between your computer and our server is generally effected by encrypted means (SSL procedure, Secure Socket Layer). Through all necessary, technical and organisational security measures BMW AG endeavours to store your personal data so that it is protected against unauthorised access and misuse. BMW AG shall not forward your personal data to third parties at any time without your express consent, unless BMW AG is obliged to do so for legal reasons.
"Social plugins" are also used on the website. The plugins of the online services Facebook, Google+, Twitter and AddThis are currently used. Via these plugins information which may also include personal information is sent to the service provider and may be used by the provider. If necessary BMW AG prevents the involuntary or undesired transmission of data to external service providers (Facebook, Google, Twitter, AddThis) through a "two-click solution". To use a plugin it must be activated by the user in this case and only then is the plugin code run. BMW AG has no influence on what data an activated plugin captures and how this is used by the provider. At the moment it must be assumed that at least IP addresses and device-related information are captured and used. There is also the possibility that the service providers attempt to store cookies on the computer used.
- The Facebook Like button uses a direct connection to the online services of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Facebook is informed about a visit to a certain page. If you are logged on to Facebook at the same time, Facebook can identify you as a visitor to a certain page. Please refer to the data protection information of Facebook to find out what type of data is captured and how it is used: https://www.facebook.com/help/?faq=186325668085084. Options for protecting your privacy within Facebook can be found at: http://www.facebook.com/policy.php.
- The social plugin from Google+ establishes a direct connection to the online services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google is informed about a visit to a certain page. If you are logged on to Google at the same time, Google can identify you as a visitor to the respective page. Please refer to the data protection information of Google to find out what type of data is captured and how it is used: https://www.google.com/intl/en/policies/privacy. Settings options for the protection of your privacy can be found at: https://www.google.com/dashboard/?hl=en.
- The social plugin from Twitter establishes a direct connection to the online services of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. Twitter is informed about a visit to a certain website. Please refer to the data protection information of Twitter to find out what type of data is captured and how it is used: https://twitter.com/privacy. Settings options for the protection of your privacy can be found at: https://twitter.com/settings/account.
- The social plugin from AddThis enables bookmarks to be set and various website content to be shared and forwarded. The plugin establishes a direct connection to the online services of AddThis Clearspring Technologies, Inc., 8000 Westpark Drive, Suite 625, McLean, VA 22102, USA. AddThis is informed about a visit to a certain website. Please refer to the data protection information of AddThis to find out what type of data is captured and how it is used http://www.addthis.com/privacy/privacy-policy. You can oppose the use of your data at any time by using "Opt Out Cookies". Further information on this can be found on the aforementioned website of Add This LLC.
Duration of data storage.
BMW AG abides by the principles of data avoidance and data economy. Personal data is therefore only stored for as long as it is required to attain objectives or for the storage times requested by the legislative body. After the respective purpose ceases to apply or the periods have lapsed, the corresponding data is routinely blocked or deleted according to the legal regulations.
Your rights to information, correction, blocked access, deletion and objection.
You have the right to obtain at any time information about your personal data stored by the website. You also have the right to have your personal data corrected or deleted or have access to the data barred, apart from the prescribed data storage for business processing. In the event of questions please contact the Support Team.
Change to our data protection regulations.
This data protection declaration is adapted if required so that it constantly corresponds to the current legal requirements or to implement changes to services in the data protection declaration, e.g. for the introduction of new services. The current data protection declaration applies.