Woodcliff Lake, NJ – December 13, 2018… BMW of North America today named New York-based Anchor Worldwide as its agency of record for social media in the U.S., effective January 1, 2019. Anchor will support Tier 1, Tier 2, and CPO social media activities.
December 12, 2018 (Mountain View, CA) – BMW i Ventures announced today a strategic investment in Claroty, the leading developer of cybersecurity software for protecting the safety and reliability of industrial control networks.
Last weekend, a sensational custom bike – the “Departed” – saw its premiere at this year’s Hot Rod Custom Show in Yokohama, Japan.
On 1 January 2019, Alejandro Vukotich will take over as Senior Vice President of the BMW Group’s Driver Assistance and Autonomous Driving Development department. He is being appointed to replace Elmar Frickenstein, who has been in charge of the department since its creation in May 2016.
At a constructive working meeting with representatives of the U.S. administration, the BMW Group today took the opportunity to explain in detail the extent of its footprint in the USA. The mandate to talk about international trade politics rests solely with the relevant political institutions.
Woodcliff Lake, NJ – December 3, 2018… Sales of BMW brand vehicles increased 1.0 percent in November 2018 for a total of 28,330, compared to 28,049 vehicles sold in November 2017. Year-to-date, the BMW brand is up 1.9 percent on sales of 276,657 vehicles compared to 271,432 sold in the first eleven months of 2017.
The commitment of BMW to the game of golf worldwide has been further strengthened with today’s announcement that the company is to become the Worldwide Partner of The Ryder Cup for the matches between the United States and Europe at Whistling Straits in 2020 and in Rome in 2022. The premium car manufacturer is also pleased to announce the extension of the partnership with the European Tour until 2022.
Woodcliff Lake, NJ – November 28, 2018… Several new and updated 2019 Model Year BMW motorcycles will roll into New York this weekend for the Progressive International Motorcycle Show at the Jacob K. Javits Center in Manhattan. BMW Motorrad USA will display the new 2019 F 750 GS, F 850 GS, R 1250 RT, and will unveil the new S 1000 RR and 2019 R 1250 GS. Also on display will be a selection of motorcycles from the brand’s sport, touring, roadster, heritage, ...
Woodcliff Lake, NJ – November 20, 2018 – MINI USA today announced that the MINI John Cooper Works Knights Edition will make its North American premiere at the Los Angeles International Auto Show starting November 28. MINI also confirmed series production for a new MINI John Cooper Works GP for launch in 2020. The MINI John Cooper Works GP Concept was first presented as a design study at the IAA Frankfurt Motor Show in September 2017 and had its North ...
Woodcliff Lake, NJ – November 16, 2018 – New vehicle shoppers were most satisfied with the sales experience at MINI USA dealerships compared to other mass market brands, according to J.D Power’s U.S. Sales Satisfaction Index (SSI) study released this week. MINI returned to the highest ranking spot in sales satisfaction among mass market brands with a score of 798, a title the brand held from 2010 – 2015, after finishing second in 2016 and 2017.
Woodcliff Lake, NJ – November 16, 2018…The third generation BMW S 1000 RR – the supersport bike originally launched in 2009 – made its world debut at EICMA in 2018. With a completely newly developed engine and suspension, engine output has increased 6 hp to 205 hp (151 kW) and weight has been reduced from 459 lbs to 434 lbs (427 lbs with the new M Package). In addition to enhancing performance, other objectives were to make the new RR at least one second ...
Woodcliff Lake, NJ – November 16, 2018…Motorsport aficionados with high standards for performance, exclusivity and individuality can attest to the fact that BMW’s M brand has become synonymous with motor racing success and high-performance BMW models. Borrowing a successful product strategy from BMW’s M automobiles, BMW Motorrad will offer M options and M Performance Parts as factory optional equipment with the launch of the New S 1000 RR. The range of ...
Woodcliff Lake, NJ – November 16, 2018…For decades, the boxer engine in the BMW Motorrad R, RS and GS Adventure models has stood for distinctive, powerful and reliable propulsion for dynamic riding along country roads, sporty touring or long-distance motorcycling adventures. For more than 25 years, BMW Motorrad has used 4-valve technology, combined with electronic fuel injection and closed-loop catalytic converter technology, to achieve the best possible ...
Woodcliff Lake, NJ – November 16, 2018… For more than ten years, the BMW Motorrad F series GS models have embodied the premium range in the mid-class travel and adventure enduro segment. High-level touring capability, absolute long-distance suitability, sporty dynamic riding and superior off-road competence are all part of its outstanding qualities.
Woodcliff Lake, NJ – November 16, 2018…BMW Motorrad USA is pleased to announce pricing and equipment updates for the following model-year 2019 motorcycles. Please note that this communication is intended to highlight the changes vs. respective model-year 2018 models, as opposed to listing all of the features and options that are offered.
Woodcliff Lake, NJ – November 13, 2018… BMW Motorrad USA will unveil several new and updated 2019 models at the Progressive International Motorcycle Show in Long Beach, CA. Featured motorcycles include the 2019 F 750 GS, F 850 GS, R 1250 GS, R 1250 RT, and the much-anticipated (but not yet available) new S 1000 RR. Also on display will be a selection of motorcycles from the brand’s sport, touring, roadster, heritage, and adventure model lines, as well as ...
Woodcliff Lake, NJ – Nov. 13, 2018…Today, BMW proudly introduces the most powerful non-M 3 Series ever: the 2020 BMW M340i and M340i xDrive Sedans. The new top of the range, seventh generation, M Performance 3 Series will make its world debut at the Los Angeles International Auto Show Nov. 30 – December 9 with the M340i xDrive model.
BMW works driver Alessandro Zanardi (ITA) has successfully completed his first test in the BMW M8 GTE in preparation for the 24-hour race at Daytona (USA) in January. This week, BMW M Motorsport and Zanardi spent three days testing at Miramas in the south of France. Although rain meant the conditions were not ideal, Zanardi was still able to get plenty of laps under his belt with the BMW M8 GTE.
Woodcliff Lake, NJ – November 7, 2018… BMW of North America today named Los Angeles-based Cashmere Agency as its lead agency of record for multicultural marketing efforts in the U.S. Cashmere Agency will be charged specifically with the strategic deployment of marketing programs and messaging geared towards African-American, Asian and Latino consumers.
Krüger: Forward-looking approach has absolute priority +++ Key strategic decisions taken in recent months +++ Significantly higher upfront expenditure for R&D +++ Revenues and earnings for nine-month period at high levels +++ High volatility and intense competition +++ Outlook announced on 25 September confirmed +++
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The new BMW Z4.
The New BMW i3 and First Ever BMW i3s.
BMW of North America Announces Management Team Change
The First Ever BMW M4 CS: Sporting Appeal, High Performance for the Road and Track-Proven Dynamics.
The new BMW HP4 RACE.