To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
Mountain View, CA – March 20, 2025… BMW i Ventures announced today an investment in Via Science, Inc. (VIA), a leading provider of Web3 data protection solutions which ensures that all transactions are verified, protected and auditable, no matter where data resides. The investment, which is part of an oversubscribed Series B funding round of $28 million, will help accelerate VIA’s mission of redefining data protection.
In its first decade, BMW of North America experienced tremendous growth. Sales doubled within the new company’s first five years, thanks in large part to the popularity of the first-generation 3 Series that debuted in 1976. Along with increased sales came an increase in personnel. By the early 1980s, BMW of North America had outgrown the buildings it had leased from Hoffman Motors as part of the settlement by which it secured the right to sell and ...
The anniversary weekend in Sebring (USA), celebrating the 50th birthday of BMW of North America, brought both highlights and setbacks for BMW M Motorsport. The 73rd edition of the famous Twelve Hours of Sebring marked the second round of the IMSA WeatherTech SportsCar Championship (IWSC).
+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++
The 73rd edition of the Twelve Hours of Sebring (USA) this coming Saturday, 15th March, is all about a significant anniversary. BMW North America celebrates its 50th anniversary this year, and the endurance classic in Florida plays a special role in this history. The story of BMW North America began in 1975 with the victory of the BMW 3.0 CSL at Sebring.
Woodcliff Lake, NJ – March 11, 2025… BMW of North America is back again as the Official Premium Vehicle Partner of the BNP Paribas Open, the company announced today. Hosted annually at the renowned Indian Wells Tennis Garden just outside Palm Springs, CA, the two-week event attracts tennis fans from across the globe to witness ‘Tennis Paradise’ in all its glory as the top ATP and WTA Tour players compete for the prestigious title. Tournament action kicked ...
Woodcliff Lake, NJ – March 10, 2025…BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: ...
To outsiders, Manhattan might not seem like much of a car market. Its streets are often gridlocked, and even when traffic is moving a car’s performance can feel largely irrelevant. And yet, a Manhattan location has been essential to any car maker’s success since the automobile was invented. It’s long been the center of both culture and capital, and each of its millions of inhabitants is a potential customer for a premium brand like BMW.
Shortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North America initiated the process to do the same for the motorcycle side of the business
Spartanburg, S.C. – February 26, 2025... BMW Manufacturing has confirmed that it was the leading automotive exporter by value in the United States in 2024, according to data released this month by the U.S. Department of Commerce. Plant Spartanburg exported nearly 225,000 BMW Sports Activity Vehicles and Coupes last year with an export value of more than $10 billion. Moreover, since 2014, the South Carolina plant has exported more than 2.7 million BMWs – ...
Woodcliff Lake, NJ – Feb. 24, 2025…Today, BMW M is proud to announce the all-new 2025 BMW M4 CS Edition VR46 – a limited edition BMW M vehicle celebrating the 46th birthday of nine-time motorcycle racing champion and current BMW Motorsport works driver Valentino Rossi. This limited-production version of the BMW M4 CS will be available in two exclusive colors – Frozen Tanzanite Blue Metallic and Marina Bay Blue Metallic.
When BMW of North America took over from Max Hoffman on March 15, 1975, it inherited the dealer and distribution network that Hoffman had been building since 1962. Hoffman’s dealer directory of April 1967 listed 129 BMW dealerships and six independent distributors in charge of specific geographical territories. Though the network covered the entire US, dealerships were concentrated in the Northeast and on the West Coast: New York had 23 BMW dealerships, ...
Woodcliff Lake, NJ – February 20, 2025…BMW is presenting its next leap forward in the field of electric drive technology – and in the process ushering in a new era of all-electric driving. At the Tech Days event in Landshut, the company has provided some initial insights into the development and production of high-voltage batteries and electric drive systems using the sixth generation of BMW eDrive technology. Every fully electric Neue Klasse vehicle will ...
Woodcliff Lake, NJ – February 20, 2025 – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package.
When BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002 had been part of BMW’s US lineup for more than seven years. With its agile handling and high-revving engine, the 2002 had given BMW an enthusiastic following, and it had been crucial to establishing the US as BMW’s largest export market worldwide
Woodcliff Lake, NJ – February 16, 2025…Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the ...
Woodcliff Lake, NJ – Feb. 11, 2025…BMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and their return as the title sponsor for the famous Barber Vintage Festival. BMW Motorrad Days Americas began in 2023, helping BMW Motorrad celebrate its 100 Years Centenary. Now in its third year, BMW Motorrad Days Americas will offer both riders and fans of motorcycling three exciting days of food, music, both on and off-road demo rides, ...
What makes a great ad slogan? It should be catchy, for one thing. Think: “Just Do It,” “Where’s the beef?” or “A Diamond is Forever.” It should also describe the product being advertised, in a way that makes it irresistible to potential buyers. Of all the ad slogans ever created, one stands out for meeting those criteria perfectly: “The Ultimate Driving Machine,” coined by Martin Puris for BMW in 1974.
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