The Video App offers a range of entertainment including both live channels and on-demand media libraries in the categories of news, sports, children's entertainment, movies and series (images shows content specific to Germany).

AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.

Teleoperated Valet Parking showcases one way of a driverless parking experience of the future.

In conjunction with BMW Digital Premium the ConnectedDrive Store in BMW Operating System 9 offers an ever evolving range of apps. (images shows content specific to Germany).

Development demo at CES 2024: BMW voice assistant becomes the ultimate vehicle expert with the help of the Alexa Large Language Model (LLM)..

MINI Operating System 9: The screen designs shown may differ in production vehicles. Vehicle-related values are exemplary and may differ in production vehicles. Feature availability depends on vehicle model, optional equipment and country.

Research Update of BMW Group and Meta Reality Labs on XR Devices in digital vehicle ecosystem

The BMW iX Flow featuring E Ink is a world premiere of a vehicle that can actually change the way it looks digitally. It can change its entire exterior color. With the BMW iX Flow we are pioneering a technology which opens a new dimension for design, personalization and self expression, creating customer value both in the interior and the exterior.