The Video App offers a range of entertainment including both live channels and on-demand media libraries in the categories of news, sports, children's entertainment, movies and series (images shows content specific to Germany).

In-Car gaming with Bluetooth controllers will be made available over-the-air for BMW Operating System 9 over the course of 2024.

AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.

In conjunction with BMW Digital Premium the ConnectedDrive Store in BMW Operating System 9 offers an ever evolving range of apps. (images shows content specific to Germany).

Development demo at CES 2024: BMW voice assistant becomes the ultimate vehicle expert with the help of the Alexa Large Language Model (LLM)..

BMW ActiveE - Trailer: beauty shot sky: driving shots incl. inboard, exterior and interior design, BMW ConnectedDrive / Exterior and Interior Design: front and side view, headlights, Power dome, EDrive logo, BMW logo, roof, rear view, AcitveE Logo, Cockpit, steering wheel, control display, charging system (tank cover, docking of charging cable, control display, battery-charging station, disconnecting charging)cable, BMW ConnectedDrive, cell phone, display (charging condition, range, temperature, air-conditioning system, searching for battery-charging station) / Driving shots (incl. inboard) / Beauty Shots / Animation: electric power train BMW ActiveE.

MINI Operating System 9: The screen designs shown may differ in production vehicles. Vehicle-related values are exemplary and may differ in production vehicles. Feature availability depends on vehicle model, optional equipment and country.

Research Update of BMW Group and Meta Reality Labs on XR Devices in digital vehicle ecosystem

The BMW iX Flow featuring E Ink is a world premiere of a vehicle that can actually change the way it looks digitally. It can change its entire exterior color. With the BMW iX Flow we are pioneering a technology which opens a new dimension for design, personalization and self expression, creating customer value both in the interior and the exterior.