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A World-Class Design Collaboration.
Thu Mar 02 08:49:20 CET 2017 Pressemappe
BMW Group subsidiary Designworks collaborates with John Deere to achieve eight top design awards.
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Michael Ebner
BMW Group
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Los Angeles/ Munich. The 20-year-plus relationship between BMW Group subsidiary Designworks and John Deere continues to yield excellent results. In 2016, the companies received eight awards in international design competitions for John Deere construction and forestry equipment – the most in these market segments. “Designing highly complex machinery requires a deep technological understanding” said Oliver Heilmer, president of Designworks. “Ever since we conducted our first H Crawler project for John Deere in 1996, the foundation for success between our companies has been the continuous sharing of knowledge and experiences, along with a constant fostering of a shared design culture.” In 2016, international committees for design quality acknowledged the achievements of the long-standing relationship between Designworks and John Deere.
Red Dot Award
Two John Deere crawler dozers – the 850K Crawler and the 1050K
Crawler – were recognized in early 2016 with the Red Dot Award for
outstanding product design. The design is conceived to communicate the
two core features of these vehicles - robustness and strength. At the
same time, the bulldozers’ look needs to correspond with the already
established John Deere industrial design language. Unifying elements
such as the faceted exterior surfaces create a bold, no-nonsense
expression. These sloping surfaces improve the operator’s view of the
blade, side, and machine, making operation easier and more efficient.
The new cabin design is quieter and more comfortable than previous
models, contributing to the wellbeing of those who spend many work
hours in these machines in some of the world’s roughest terrains.
Good Design Award
In December, the companies received further confirmation of
their design achievements. The Good Design Award jury honored five
John Deere products, from a variety of product lines. These awards
affirmed the high design quality of the 850K and 1050K Crawlers. In
addition, the 843L Wheeled Feller Buncher was honored for its
achievements in improving productivity and working conditions in harsh
environments. The 410L Backhoe Loader received an award acknowledging
its capabilities in enhancing productivity, operating ease and
comfort. Finally, the 848L Skidder convinced the jury with its
outstanding performance, anti-fatigue and comfort solutions in
skidding. The Good Design Award is one of the world’s most
prestigious, recognized, and oldest design award programs. It was
established in 1950 to honor outstanding achievements in design.
iF Design Award
In January, the prestigious iF jury announced its results,
selecting the 1050K Crawler among the winners. “Regardless of the
industry, as we look to the future, we face more technological and
digitalization challenges being balanced with a clean aesthetic
appearance” said Oliver Heilmer. “As a part of the BMW Group, we
strongly believe that design leadership can help answer some of these
challenges. Through collaboration and cross-industrial knowledge
exchange we are able to develop compelling product solutions - for
customers and for business”, he adds.
Designworks, A BMW Group Company
Designworks is a BMW Group company and a creative consultancy
that’s been driving innovation for more than forty years. Acquired by
BMW Group in 1995, Designworks enables its parent company as well as
internationally-renowned clients outside the automotive industry to
grow their businesses through design and creative consulting services.
With studios in Los Angeles, Munich and Shanghai and with clients
including BMW, MINI, Rolls Royce, HP, Microsoft, Corsair, Coca Cola,
Embraer, Neil Pryde, Siemens Trains and Singapore Airlines,
Designworks is deeply immersed in a broad cross-section of industries.
www.bmwgroupdesignworks.com