General pictures, Detroit / COBO center / NAIAS 2010, several shots. BMW Z4 sDrive35is, several shots. BMW Concept ActiveE, several shots. BMW stand, Efficient Dynamics, several shots. BMW stand, BMW 740i, several shots. MINI stand, MINI Beachcomber Concept, several shots. MINI E, several shots. MINI John Cooper Works, several shots

Good morning Ladies and Gentlemen How do you like the newest addition to our roadster line-up, the BMW Z4 sDrive35is? This roadster is definitely one of the BMW brand’s sportiest models and enjoys the top spot in its segment. The BMW Z4 is fascinating enough in itself. But this model has been designed to boost engine output even further – to 250 kilowatts or 335 horsepower, to be exact. Last year the BMW Group sold close to 1.29 million (Memo: 1.289.000) BMW, MINI and Rolls-Royce brand automobiles worldwide, 10.6 percent fewer than in 2008. Taking a look at the individual brands: BMW delivered over 1.07 million vehicles (Memo: 1.070.709); MINI held its own in a challenging year with sales of around 216,000 cars (216.491) as did Rolls-Royce, which delivered over one thousand automobiles (Memo: 1.002) in 2009. Faced with the overall financial and economic crisis, we are quite satisfied with these figures. As you are well aware, we had to absorb somewhat larger decreases in volumes in the first half of 2009 – as all other manufacturers did. However, in the second half of 2009 we were able to reverse that trend. Since September last year, the BMW Group’s global automobile sales have been back above 2008 levels – and continue to climb. And as we announced today, the month of December saw encouraging double digit growth for the BMW Group, with sales of over 125.000 vehicles (Memo: 125.692). Altogether, we experienced a more moderate decline in sales in 2009, than what we initially anticipated. All in all, the BMW Group performed better than the overall plus segment in 2009 (Memo: Plus segment – 13,1%; BMW Group -10,3%). And we maintained our position as the world's leading supplier of premium vehicles in 2009. On a global level, we are cautiously optimistic as we move into 2010. We expect to still feel the effects of the financial crisis but we are confident that we will return to a growth path this year. We are aiming for single-digit growth in 2010. Looking at the US, it is hard to make predictions about this market for 2010. We anticipate some positive momentum from the middle of the year onwards – and for the full year 2010 we expect the BMW Group to achieve a higher sales volume in the US than in 2009. Another highlight for the US this year is the six-cylinder 740i, which you can see for the first time in USA, right here in Detroit. And, last but not least, we also have high expectations for the new BMW 5 Series sedan: The new model has received an overwhelmingly positive media response.

It is just three years since we first presented our BMW EfficientDynamics package. To achieve this we are also developing an entirely new type of vehicle – specially designed to meet the needs of urban mobility – that is built around an electric drive. This requires a totally new approach: We need to think and act outside of the usual development structures. That is precisely the reason why we created the “project i” unit . The MINI E was the first product to come out of project i. The MINI E will also provide valuable feedback for future projects: such as our new mobility concept for cities – the so-called Megacity Vehicle, or MCV for short – which we will be launching in the first half of the next decade. Unveiling the BMW Concept ActiveE. Allow me to present the BMW Concept Active E. This is e-mobility BMW style: where sheer driving pleasure and sustainable mobility are not a contradiction in terms.This concept car is a fully electric vehicle based on the BMW 1 Series Coupe. This concept will form the basis of a second trial fleet of electric vehicles which will be available to customers in 2011. Ian Robertson: As in all our locations worldwide we truly believe in being a responsible company and becoming involved in local activities. That´s why, at the heart of the US automobile industry I am proud that we are supporting the youth – the future of this country.

Hello everyone! Welcome to MINI. My name is Ian Robertson. And this is the all-electric MINI E, with zero emissions. So, what have some of our MINI E drivers in the US been saying? They feel that: - The range is appropriate for city life. - The charging time is acceptable for the MINI E. - And last but certainly not least, “it is fun to drive the MINI E!” So you see, with the MINI E, Technology meets sustainability. MINI certainly held its own in last year’s challenging business year. In 2009 around 216.000 MINI were sold worldwide and in the US, just over 45,000. Worldwide, MINI’s sales were down by 6.9 percent, which is impressive, considering the challenges of 2009. In the US sales were down roughly 16.4 percent compared to 2008, but in a segment which is down by well over 40 percent. Therefore we are quite pleased with MINI’s performance in a challenging year. It was the second best year since the launch of the brand in 2002. The US remains the largest single MINI market worldwide and the dealer network has grown to include 90 dealers. To prepare for the future growth of MINI we are committed to expanding the dealer network in the US. Unveiling the MINI Beachcomber Concept. Now that’s really radical! I’m proud to present the MINI Beachcomber Concept. The inspiration for the MINI Beachcomber Concept is clearly born from the MINI Crossover, combined with the vision of a radically open body concept. The result is a MINI that’s tough, fearless and ready for any open air adventure. It provides a highly emotional driving experience where you are in close contact with your surroundings, whether it’s cruising through town, enjoying rough tracks in the mountains, or breezing along the beach.