Same-day shots: outside BMW Tower and BMW Welt. Journalist’s arrival and checking in inside BMW Welt. Various shots.

T„We have a clear vision for the years leading up to 2020: To be the leading provider of premium products and premium services for individual mobility. We are already the top-selling premium automaker worldwide. For us, however, leading the premium segment is more than volume leadership. •We set standards for products, technologies and services, as well as manufacturing. •We bring innovations onto the market. •We create new segments and visionary design. •We turn our customers into fans. •We are shaping individual mobility of the future. (...). First: What did we achieve in the business year 2012? Our commercial success has a firm foundation: the desirability of our products and the strength of our brands. BMW is currently ranked 14th in Fortune Magazine’s list of the “World’s Most Admired Companies”. We are the only automaker and the only European company listed among the Top 15 of the Top 500 Most Admired companies in the world. No premium manufacturer in our industry has ever sold more vehicles in a single year than we did in 2012. (...). So one thing is clear: We set new records in terms of revenues, pre-tax profit and net profit in 2012. This gives us the financial leeway that we need to make the right decisions for the future. In 2012, we spent EUR 3.9 billion on R&D. In addition, the volume of investment rose to EUR 5.2 billion. This is more than ever before. Investing early secures our future growth. (...). Key to all of these plans: We are making these investments from our own resources. Acting with an eye on the horizon is the best guarantee for making the future we envision become reality. This is also confirmed by the positive movement in BMW ordinary shares. BMW ordinary shares rose by over 40 percent during 2012 compared to the closing price for the previous year. To put this in perspective: The DAX gained about 29 percent during the same period. (...). All permanent staff at German locations will receive a profit-related bonus for their part in this 2012 result. It remains one of the highest in Germany, compared across sectors and industries. Our results for 2012 stem from strong team performance. On behalf of the Executive Board, I would like to thank all of our associates for their efforts during 2012. (...). This brings me to the second key point: How do things stand one-third of the way into the implementation of Strategy Number ONE? We achieved all of the interim targets in our strategy for 2012 and in some cases exceeded them. Compared to when Strategy Number ONE began, the BMW Group is now a stronger, more global and more future-proofed company. Even in the context of changed external conditions, our strategy has proven robust: • At the time of the global financial and economic crisis in 2008 and 2009, the BMW Group achieved a profit and paid a dividend. • In 2010 and 2011 we brought the company back on the road towards success. We benefited from the impetus provided by positive economic developments in the early part of this period. • In 2012 we continued our success story despite a challenging and volatile environment. (...) . This brings me to the third key point: What can our customers look forward to in 2013? We will break new ground in 2013 by putting electric cars into series production. Already, the first Pre-production BMW i3s rolled off the assembly line in Leipzig in January. This is a clear signal to anyone who may still have had any doubts: The BMW i3 is definitely coming onto the market. It will be a