Front views. Front, headlights CU. Kidney grille. Three-quarter front view. Front medium long shot. Three-quarter side view. Front, headlights. Rear views. Rims, rear lights. Side view: Panning, shoulder line.

Front compartment: driver’s side, door lining. Long shot cockpit, gear shift. Instrument panel. Center Display: touch screen navigation.

“We have made the new BMW 1 Series even more sophisticated and sporty. We are offering exterior “Shadow Editions”.” Detailed description of the Shadow Edition, lights, kidney grille and rims (on the next page). “The interior was completely redesigned. We have a totally new dashboard. This is of even higher quality. With electroplating elements, high gloss elements and sporty stitching on the dashboard.” “And a lot has been done to the technology. For example, we offer a new operating system with touch function.” Details on the Shadow Edition, headlights, kidney grille and rims (on the next page). Details on the interior, dashboard, electroplating elements, stictching, etc. (on the next page). Details on technology, touch display operating concept, details on tiles in the operating element, live content, navigation and music. We have made the new BMW 1 Series even more sophisticated and sporty. We are offering exterior “Shadow Editions” for the first time. These Shadow Editions have black LED lights at the front, and black rear lights. And the kidney grille is also black. We have special 17 inch and 18 inch rims. The interior was completely redesigned. We have a totally new dashboard. This is of even higher quality. With electroplating elements, high gloss elements and sporty stitching on the dashboard. And a lot has been done to the technology. For example, we offer a new operating system with touch function. We are offering exterior “Shadow Editions” for the new 1 Series for the first time. We are offering these Shadow Editions for the sport series in the sports package for various models. They contain dark LED headlights and dark LED rear lights, a black kidney grille and exclusive 17 inch and 18 inch rims. We have completely redesigned the dashboard in the interior. It is now calmer, more harmonious and much more modern. We have also significantly upgraded the interior with electroplating elements and black high gloss elements. And even the stitching on the dashboard emphasises the sportiness of the new BMW 1 Series. And a lot has been done to the technology of the new BMW 1 Series. We have a new display operating concept, which now works with touch functionality. This is the first operating concept that has been specially developed at BMW for touch functionality. The first interface has three large tiles, which you can touch even in bad road conditions. And these tiles always display live content, meaning, for example, that you always see your position when using navigation services, or an album cover when listening to music. We have sold more than 1 million current generation BMW 1 Series cars. The BMW 1 Series has excellent driving characteristics, agility and handling. Naturally it benefits from its unique rear-wheel drive in its class. The BMW 1 Series also has a very attractive design that our customers love. On top of that, it has efficient, powerful engines and always has the most cutting edge technology on board in terms of connectivity. This makes the BMW 1 Series the ideal entry point for the BMW brand. Interview take with the same content but a different camera angle (close up).