The movie shows the development process of the BMW Concept Ninety, which is a cooperation of BMW Motorrad and the well known customizer Roland Sands. It begins with showing the roots as seeing Edgar Heinrich riding the BMW R 90 S and ends with spectacular riding scenes of the BMW Concept Ninety. The mid part - the core of the movie - talks about the cooperation between BMW Motorrad Design in Munich and Roland Sands Design in California. It accompanies the doer of this project at work, while producing the bike with every bit of their heart and soul.

BMW G 650 Xcountry, G 650 Xchallenge, G 650 Xmoto - Stills (mountain scenery, several shots) / BMW G 650 Xcountry - Riding shots: on windy country roads, soft offroad / Stills: rear, seat, fuel tank, handle bar, BMW G 650 Xcountry Emblem / BMW G 650 Xmoto - Riding scenes: on windy country roads, on kart track / Stills (incl. BMW G 650 XMoto Emblem) / BMW G 650 Xchallenge - Riding shots: offroad, Enduro Park, hard offroad / Stills: handle bar, booard computer, tension adjustment rear suspension, backlight, drive chain, footpeg, fuel tank cap, G 650 Xchallenge Emblem, fuel tank, headlights, engine protection, air damping system.