PressClub New Zealand · Article.
“BMW Opera for All” in Moscow. Bolshoi Theatre and BMW Group Russia present the open-air event for the second time.
09.07.2019 Press Release
On July 7, the Russian capital hosted “BMW Opera for All” for the second time. The event took place on the square in front of Bolshoi Theatre where an orchestra of 100 musicians together with 115 chorus singers performed world renowned arias from some of the most famous operas for an audience of around 8 000 people.
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Moscow. On July 7, the Russian capital hosted “BMW Opera for All” for the second time. The event took place on the square in front of Bolshoi Theatre where an orchestra of 100 musicians together with 115 chorus singers performed world renowned arias from some of the most famous operas for an audience of around 8 000 people. Due to its popularity, BMW Group Russia and Bolshoi Theatre might choose another venue for the concert in 2020 that will be able to host even more people.
“BMW Opera for All” is a joint project of BMW Group Russia and the
State Academic Bolshoi Theater of Russia. For one and a half hours the
audience was able to listen to a free open-air concert on Moscow's
Theatralnaya Square performed by the Bolshoi Theater Symphony
Orchestra and conducted by Tugan Sokhiev.
“BMW Opera for All” in Moscow is part of a global project of open-air concerts that was launched as “Oper für alle” (Opera for all) in Munich in 1997. BMW Group’s open-air concerts, with performances of contemporary stars of the classical music scene, are among the most anticipated cultural events in Berlin, London and Munich. Last year Moscow joined the list of cultural capitals as one of the hosts of the event.
“We believe that practically anyone can understand and appreciate classical music. By that we are saying that music has no boundaries. The same goes for our festival – it has no boundaries and also takes place in London, Berlin and Munich. These operas are absolutely for everyone!”, said Stefan Teuchert, President of BMW Group Russia.
For further questions please contact:
Prof. Dr Thomas Girst
BMW Group Corporate and Governmental Affairs
Head of Cultural Engagement
Telephone: +49 89 382 24753
BMW Group Russia
Corporate Communications Manager
BMW Group Russia and the Bolshoi Theatre
For the whole world, the Bolshoi Theatre embodies the cultural life of Russia. This is why the partnership between BMW Group and this legendary creative institution, launched in 2004, is of the utmost importance. It positively influences the company’s business and reputation in Russia. For many years of cooperation, BMW Group Russia has supported all the high-profile premiers of the Bolshoi Theatre, including such operatic masterpieces as “The Flying Dutchman”, “Mazepa”, “The Midsummer Night's Dream”, “Falstaff” and “War and Peace”. Acting as a reliable partner, the BMW Group guarantees absolute creative freedom in all cultural activities it is involved in – as this is just as essential for groundbreaking artistic work as it is for major innovations in a successful business.
About BMW Group Cultural Engagement
For almost 50 years now, the BMW Group has initiated and engaged in
over 100 cultural cooperations worldwide. The company places the main
focus of its long-term commitment on contemporary and modern art,
classical music and jazz as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group's Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
London, the company also partners with
leading museums and art fairs as well as orchestras and opera houses
around the world. The BMW Group takes absolute creative freedom in all
its cultural activities for granted – as this initiative is as
essential for producing groundbreaking artistic work as it is for
major innovations in a successful business.
Further information: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview